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Show Notes
In this PT Breakfast Club livestream, Jimmy McKay sits down with Dave Kittle and Tony Maritato to unpack what’s actually working for clinic owners and PT creators right now: why posting volume wins, how to build repeatable content formats, a DM strategy that leads to real-world referral relationships, and how to stop letting the fear of “PT internet criticism” keep you quiet.
Key Takeaways
- Frequency is the lever: growth comes from reps, not perfection.
- Pick 1–5 repeatable formats and run them.
- Use content to show the experience, not just claim expertise.
- DM strategy that works: follow + engage + then DM once you’re in the real inbox.
- Handling criticism: stop outsourcing your confidence to the comments.
Guests + Links
- Dave Kittle (YouTube): https://www.youtube.com/@thedavekittleshow/featured
- Tony Maritato (YouTube): https://www.youtube.com/c/MedicareBilling