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Show Notes
Most clinics say they need "more marketing."
But what they actually need is a plan that works.
Andrea Cheney is a healthcare strategist who’s spent 20 years leading in-house teams and advising growth-stage companies. In this episode, she teams up with Jimmy to break down what doesn’t work in healthcare marketing—and what actually moves the needle.
???? Key Moments:
- The real job of marketing (hint: it's not social media)
- How to build a message that lands with patients AND hires
- What C-suite leaders get wrong about digital strategy
- The trap of thinking marketing = content
- Why most email campaigns fail before they even send
Andrea also shares:
- How to audit your clinic’s brand signals in under 5 minutes
- When to bring in creative help vs in-house
- How clinics should (and shouldn’t) think about AI in 2026
???? Mic Drop Moment: "Don’t send an email just to send an email."