You Don’t Need More Marketing. You Need More Humanity.
PT Pintcast - Physical Therapy
February 20, 202619m 11s
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Show Notes
Most physical therapy clinic owners have been told the same story:
Spend 5–10% of revenue on marketing.
Run Facebook ads.
Buy Google traffic.
Outspend competitors.
But what if that advice is wrong?
Live from CSM, Jimmy and Sturdy McKee break down a back-to-basics approach to clinic growth that doesn’t rely on ad spend — it relies on relationships.
What You’ll Learn:
- Why patients don’t buy healthcare on Facebook
- How primary care physicians see 20–40% MSK cases weekly
- Why referrals are still the most powerful growth channel
- How small, consistent gestures outperform “wow baskets”
- The psychology behind handwritten notes
- Why tracking relationships matters more than tracking ad clicks
- What clinic owners lose when growth becomes the only goal
This episode is for PTs and clinic owners who want sustainable growth without sacrificing margin or humanity.