Why Most PTs Overthink Marketing (And Stay Invisible)

March 25, 202642m 49s

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Show Notes

In this episode, Jimmy McKay sits down with Tony Maritato and Dave Kittle to break down what actually works in physical therapy marketing today.

The conversation cuts through the noise around content creation and focuses on what busy PTs and clinic owners need to know: how to get attention, build trust, and turn that into patients.

Key Insights:

• You don’t need high-end production to get results—consistency wins

• Most PTs fail at content because they never start

• Content should be built for the audience, not the clinic

• Social media is optional—but attention is not

• If you won’t do it, hire for it—but don’t ignore it

This episode also explores emerging opportunities like live selling and how attention is increasingly tied to revenue in healthcare.

GUEST LINKS

Tony Maritato — https://www.youtube.com/c/MedicareBilling

Dave Kittle — https://www.youtube.com/@thedavekittleshow/featured