The GLP-1 Opportunity: PT Marketing That Actually Converts
PT Pintcast - Physical Therapy
November 7, 202537m 27s
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Show Notes
Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts
Guests:
????️ Dave Kittle
????️ Tony Maritato
Topics Covered:
- How GLP-1 meds are changing how patients think about healthcare
- Why some PTs win on social and others fade out
- The “voice vs. volume” debate in healthcare content
- Cash-pay psychology and the importance of pricing for commitment
- Using ChatGPT and copywriting tactics from Ogilvy & Hermozi