The Content Director You Didn’t Know You Needed!
PT Pintcast - Physical Therapy
November 11, 202559m 57s
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Show Notes
In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat.
Topics Covered:
- The “Ignite Lab” launch: what it is, who it’s for
- How to price premium content services for PT orgs
- When to say no to low-leverage clients
- Should your practice have a no-show fee?
- How to handle Google/Yelp threats without losing sleep
- Strategic delegation vs. burnout from doing it all
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