The $100,000 Booth Problem: Why Conference Marketing Is Failing PT
PT Pintcast - Physical Therapy
February 9, 20261h 1m
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Show Notes
Most PT marketing fails because it chases moments instead of relationships.
In this episode, Jimmy McKay breaks down:
- Why conference booths don’t create trust
- How familiarity actually drives hiring and patient decisions
- Why copying trends kills credibility
- The difference between storytelling and telling stories
- Why frequency beats perfection every time
If you’re a clinic owner, healthcare exec, or PT leader trying to grow without burning cash — this episode reframes everything.
Sponsors
- SaRA Health
- EMPOWER EMR
- U.S. Physical Therapy