Episode 6: Clifford Bennet "How to Simplify Even the Most Complicated Topics”

Clifford Bennett is an internationally respected macro-economic and global financial markets economist, with over 30 years experience with leading investment banks globally and more recently running his own consulting firm.Clifford and Johnny explore how to challenge the status quo and how by challenging the way the world thinks you can find opportunities beyond it. We talk about how presentation is all about understanding the audience and how connecting to the audience is critical to getting the best possible outcome. Being a chief economist, Clifford relates this back to how salespeople and presenters must shift the way they think, which in turn shifts the way the audience feels.