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Unlocking Multifamily Value in Overlooked Markets featuring Percy Nikora
Episode 1393

Unlocking Multifamily Value in Overlooked Markets featuring Percy Nikora

Property Profits Real Estate Podcast

September 3, 202518m 57s

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Show Notes

In this episode of the Property Profits Podcast, Dave Dubeau sits down with Percy Nikora, co-founder of Penn Capital Group, to dive into strategies for uncovering opportunities in overlooked multifamily markets.

Percy shares how Penn Capital has successfully built a portfolio across emerging markets like Huntsville, North Carolina, South Carolina, and Northwest Texas—all while staying disciplined during recent market turbulence. He discusses:

  • How secondary and overlooked markets can offer strong job growth and population trends

  • Why buying newer construction can sometimes beat the traditional “value-add” approach

  • Smart ways to increase NOI without raising rents—like valet trash, internet partnerships, and washer/dryer leasing

  • The power of creating local “hubs” for property management across multiple states

  • How Penn Capital uses a fund structure to diversify investors and win better deals

 

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