Season 8 · Episode 3
Losing It: How to Launch a Diet Empire
Prognosis: Misconception · Bloomberg
July 19, 202243m 40s
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Show Notes
The South Beach Diet became an incredible success in the early 2000s, blowing past booksellers’ expectations, dominating the cultural moment and becoming a huge business. In the third episode of Losing It, we fly down to glamorous Miami to tell the story of the South Beach Diet and break down the formula for a hit diet.
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