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Show Notes
My client Erin Straza was once “just” a copywriter. When she first started working with me, she shared her vision of what more she could do for her clients. Not quite a year later, Erin is bringing transformational engagements to nonprofits and helping them no longer just with copywriting, but with strategic marketing communications.
In this episode of Profitable Joyful Consulting, hear how Erin has changed her business by focusing on transformation and working with perfect clients - large enough to really value her services. Erin never had trouble attracting clients, but she was yearning to do deeper work with fewer clients. Now, she’s repositioned herself as a communications strategist and she’s making a bigger impact for her clients. Erin is solidly working in her Joy & Genius Zone™ and, to my delight, she’s grown her revenues dramatically - tripling in two years!
Key areas discussed:
Watch this episode on YouTube: https://youtu.be/EpHYJadxuZ0 or listen on your favorite podcast app: www.samanthahartley.com/blog-podcast to hear how Erin has transformed her business by focusing on transformational engagements and working with perfect clients.
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