Show overview
Profit Is A Choice has been publishing since 2022, and across the 4 years since has built a catalogue of 113 episodes. That works out to roughly 80 hours of audio in total. Releases follow a fortnightly cadence, with the show now in its 9th season.
Episodes typically run thirty-five to sixty minutes — most land between 29 min and 54 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 1 weeks ago, with 21 episodes already out so far this year. The busiest year was 2023, with 36 episodes published. Published by Michele Williams.
From the publisher
Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.
Latest Episodes
View all 113 episodesThe Power of Community in Scaling Your Design Business
Lead Management and Client Experience Systems that Boost Profitability
Monday Minute: When to Hire and When to Restructure Instead
How to Align Your Bookkeeping with Your Design Business Financials
How Confidence Impacts Pricing, Profitability, and Business Success
Monday Minute: The Profit Gap: High Revenue, Low Clarity
QUIPA: Processes that Drive Profit
Seven Primal Questions that Impact Your Employees
Monday Minute: What a Strategic Plan Should Actually Do
How Intentional Messaging Elevates Your Design Business
Scaling Your Business with Confidence
Monday Minute: What to Fix Next in Your Business
Kaivari: Where Designers Go to Connect
S9 Ep 307Scaling Your Design Business: Benefits of Outsourced Help
307: Scaling Your Design Business: Benefits of Outsourced Help With me today is Danae Branson, founder of Elite Design Assistants, a virtual assistant agency providing professional virtual design support to interior designers. She is also the owner of Niche Mavin, a freelance gig-based platform serving professionals in interior design, architecture, construction, and real estate. In today's conversation, we're focusing on the benefits of hiring a virtual assistant—whether as ongoing team support or as a flexible, fill-in resource during busy seasons. You'll learn how to assess your needs, determine when it's time to bring in support, and how partnering with a virtual design assistant can help you deliver exceptional design services to your clients. Topics Mentioned: Benefits of Hiring Contractors Fractional Support Cost vs Efficiency Key Thoughts: Working with experienced professionals when subcontracting makes a difference in continuing service levels. There can be a trade-off between cost and efficiency based on the person you hire. Contractors can be beneficial, especially for short-term surges in work or when a business owner needs temporary relief from overwhelming tasks. Virtual Design Assistants (VDAs) can fill in gaps due to maternity leave, medical leave or hiring delays. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Danae: Email: [email protected] Instagram: @elitedesignassistants, @nichemavin LinkedIn: https://www.linkedin.com/in/danae-branson-a98b31163/ Website: elitedesignassistants.com Website: nichemavin.com References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions
S9 Ep 306Gross Profit and Net Profit Have a Job
306: Monday Minute: Gross Profit and Net Profit Have a Job Welcome to the Monday Minute with Michele. One of the new things we're adding to the podcast is a series of short, bite-sized episodes designed to give you quick insights you can put into action right away. Each Monday Minute is meant to be a fast listen—something you can absorb quickly and then apply to your business in a meaningful way. I hope these small moments of learning help you move forward with clarity and confidence. Enjoy this new offering! Topics Covered: Gross Profit Defined Net Profit Defined
S9 Ep 305Designing Beauty in Multi-Family Housing: Creating Spaces People Love to Live In
305: Designing Beauty in Multi-Family Housing: Creating Spaces People Love to Live In Joining me today is Marcy Sagel, founder and principal of MSA Interiors, a leading commercial interior design firm specializing in multifamily housing, student housing, senior living, affordable housing, and other complex commercial projects. With over 30 years of experience, Marcy brings a deep understanding of how thoughtful design shapes the way people live every day. In this episode, we're diving into the world of multifamily living—what it really means, the unique considerations behind designing these spaces, and why everyone deserves beautiful, functional design, from affordable housing to high-end market-rate communities. I hope you'll find insight and inspiration in this conversation. Topics Mentioned: Affordable Housing Accessible Multifamily Housing Collective Decision Making Key Thoughts: Multifamily design differs from residential in terms of stakeholder management and the need to balance aesthetics with durability and longevity across different price points. Everyone deserves great design, regardless of budget. The ability to balance and manage collective decision-making is imperative. Affordable housing require durable materials and can still incorporate thoughtful design. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Marcy: Email: [email protected] LinkedIn: linkedin.com/in/marcysagel/ Website: msainteriors.com References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions
S9 Ep 304Declutter Your Digital Chaos: Organizing Files for Productivity
304: Declutter Your Digital Chaos: Organizing Files for Productivity On the podcast today is Tracy Hoth, a life coach and professional organizer with over 16 years of experience. Tracy helps coaches and business owners transform their busy, cluttered operations into organized, CEO-level businesses—so they can calmly make more money while working fewer hours. Her specialty is stepping in to organize digital files, systems, and workflows so you can finally focus on the work that matters most. I'm excited for you to hear this conversation and learn how organization can create both clarity and profitability in your business. Topics Mentioned: Digital Organization Structured Systems for Executive Function Overcoming Resistance to Change Key Thoughts: Personal identity and past experiences can influence one's ability to stay organized. Structured systems support individuals with executive function challenges. Consistent systems build organizational skills. Simple file structures and organization of bookmarks streamlines operations. Understanding the root of resistance, such as lack of time or energy, is crucial for change. Sort and purge before making decisions. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Tracy: Email: [email protected] Instagram: @tracyhoth LinkedIn: linkedin.com/in/tracyhoth/ Website: simplysquaredaway.com References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions
S9 Ep 303Creating a Legacy: A Designer Like Me
303: Creating a Legacy: A Designer Like Me With me on the podcast today is Kymberlyn Lacy of Kymberlyn Lacy Interiors, and I am so excited for this conversation. Kymberlyn is an incredibly talented designer who has built strategic partnerships with vendors across the country and is truly someone to watch in the interiors industry. She's innovative, forward-thinking, and always leading the way. But what makes today's episode especially meaningful is her newest project—her children's book, A Designer Like Me, developed alongside the STEM coalition. It's a beautiful story designed to help kids see themselves in creative careers and recognize that there's a place for them in the world of interiors and design. We'll talk about the book's development, the inspiration behind the main character, Fawn, and how Kymberlyn is thinking about legacy, representation, and opening doors for the next generation. It's a heartfelt, inspiring conversation you're going to love. Topics Mentioned: Legacy building STEM Creativity Key Thoughts: Life altering events and health challenges can lead to significant shifts in not only perspectives, but in careers. Legacy becomes more important as we age and as we face these challenges. Design is closely tied to STEM, even if we think of it more as creative in nature. Having a diverse representation of an industry is powerful. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Kymberlyn: Email: [email protected] Instagram: @kymberlynlacyinteriors LinkedIn: linkedin.com/in/kymberlynlacy/ Website: kymberlynlacyinteriors.com Website: adesignerlikeme.com References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions
S9 Ep 302The Sales Secret: Building Trust that Converts
302: The Sales Secret: Building Trust that Converts Joining me on the podcast today is Kathy Pace. Kathy is a dynamic, high-energy coach who teaches sales through a lens of trust—trust in ourselves, trust in the process, and trust in the client's ability to clearly share what they want and need. In this episode, we're reframing the sales conversation and exploring how trust transforms the entire experience, making it more authentic, effective, and enjoyable for everyone involved. Get ready for an energizing, insightful, and fun conversation about sales that just might change how you think about it. Topics Mentioned: Trust in Pricing and Process Confidence in execution Human to human sales connection Key Thoughts: Trust in pricing and processes provides confidence for execution of the sales process. Aggressive sales tactics can erode trust. Human to human approach transforms client's lives rather than just closing a transaction. ReCEPT (Relaxed, Connected, Engaging, Personalized, Transformational). Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Kathy: Email: [email protected] Instagram: @chattykathypace LinkedIn: linkedin.com/in/kathycraggpace/ Website: kathypace.com References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions
S9 Ep 301Why Aligning Your Resources is the Key to Executing Your Strategy
301: Why Aligning Your Resources is the Key to Executing Your Strategy On the podcast today, I'm joined by Courtney Bramlett, owner of The Good Sower, and the powerhouse behind marketing and operations at Scarlet Thread. In this episode, we're talking about the alignment of resources—how you're investing your time, energy, and effort into the areas of your business that truly matter and will move you to the next level. Together, we are bringing a practical, grounded perspective on focusing your resources with intention so your business can grow without unnecessary overwhelm. Get ready for a fun, insightful, and energizing conversation. Topics Mentioned: Alignment of Resources to Strategy Prioritization of Goals based on company vision Focus resources and reduce unnecessary tasks Key Thoughts: Understand business fundamentals before implementing solutions. Budget for what is important. All resources should be aligned with the company strategy. Small steps in the right direction are better than none. Business investments need to be balance with owner's compensation. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Courtney: Email: [email protected] Instagram: @Courtneybramlett_ Website: The Good Sower References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions