Building Personalised Product Experiences | Varun Ghatge (Head of Product, BBC)
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Show Notes
Varun Ghatge is Head of Product at the BBC, with a focus on cross-product personalisation and recommendation for all BBC brands.
In today's episode:
• Varun's journey into Product
• Key elements of building personalised product experiences
• The challenges in implementing recommendation features
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Varun's contact info:
• LinkedIn: https://www.linkedin.com/in/varun-ghatge/
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Where to find the host, Adam Wakeling:
• Twitter: https://twitter.com/adamjwakeling
• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/
• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast
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In this episode, we cover:
(00:00) Preview
(01:00) Introduction
(01:37) Varun's journey into Product Management
(02:38) Definitions of personalisation
(04:10) Key elements in recommendation models for PMs.
(07:40) Avoiding negatively impacting your metrics
(09:46) How to improve your product sense
(13:10) Best practices for personalisation in products
(23:40) Where to start in building recommendation features
(31:24) How to best use your data
(32:59) Challenges of maintaining data and algorithms
(37:44) Unintended impacts in personalisation features
(39:22) Building vs buying
(41:38) Key takeaways
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