PLP001: Key Metrics for Every Team in a Product-Led Company
ProductLed Podcast · Wes Bush and Ramli John
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Show Notes
KPIs and metrics are the signals; the inputs to making great decisions. It's not optional. In this episode, Allan Wille, Co-Founder and CEO of Klipfolio, shares the most important metrics every team working within a product-led organization needs to understand to thrive and grow in a super competitive market.
Show Notes
- [02:59] Who Allan is
- [03:50] What Klipfolio is
- [05:06] Key metrics he takes into account
- [07:43] General and admin
- [15:47] How he defines success
- [20:59] How his team defines “onboarded”
- [21:44] A quick look at retention
- [23:33] Product
- [25:19] Trial engagement and conversion
- [25:39] On developing a metric called true trial
- [28:33] The cohort 90d logo retention
- [30:31] Marketing
- [32:22] Why he's not tracking the cost per trial user
- [33:09] MetricHQ
About Allan Wille
Allan Wille is a co-founder of Klipfolio, served as CEO until 2018, and is currently driving culture and collaboration as Chief Innovation Officer. Klipfolio is a SaaS dashboard company with over 11,000 customers—including Zendesk, Aviva, and IKEA. Allan previously co-founded Espial, an internet device software firm that is now publicly traded on the TSX. He lives in Ottawa with his wife and two daughters.
Links
Profile