Hit Your Revenue Targets Predictably with the Reverse Funnel Scorecard
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Show Notes
Most product-led businesses are tracking too many metrics and missing the ones that actually matter. They're drowning in data from 35+ different sources while their biggest growth bottlenecks go unnoticed.
In this episode, Wes breaks down the exact metrics that matter for product-led growth and reveals the Reverse Funnel Scorecard - a simple tool that pinpoints your #1 bottleneck so you can focus your team's efforts where they'll have the biggest impact.
Key Highlights:
- 01:54: The "vacation bottle" test - What 10 metrics would you track?
- 03:43: The 3 categories of metrics every PLG business needs
- 04:29: The 6 go-to-market metrics that actually matter
- 05:19: What makes a "first strike" vs just clicking around your product
- 06:21: Why tracking key usage indicators prevents churn
- 10:23: The Reverse Funnel Scorecard walkthrough
- 11:01: Why most founders confuse strategy problems with execution problems
- 14:16: Live example walkthrough
- 20:02: Why you should maximize upgrades in week 1
Stop guessing what's broken in your funnel.
Use this data-driven approach to identify your biggest growth bottleneck and create focused projects that actually move the needle.
Resources:
ProductLed Scorecard - 07 Data_ProductLed Scorecard.pdf
Reverse Funnel Planner - ProductLed Reverse Funnel Planner
Project Summary Template - Project Summary - Template
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