32 - how to promote a webinar in 2020, online education market with Alessio Pieroni, Mindvalley
In this episode, we invited Alessio Pieroni, Head…
March 30, 202046m 6s
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Show Notes
In this episode, we invited Alessio Pieroni, Head of Marketing in Mindvalley, an educational company headquartered in Kuala Lumpur, Malaysia with 300+ employees and 20+ products.
Our favourite quote from this podcast: "Things that happen on social, stay on social".
1. When Mindvalley decided to pivot the business? How did the go from having 100+ products to ~20 products portfolio?
2. Product-Market Fit for the educational product. What does it mean?
3. How to promote a webinar in 2020?
4. How to analyze competitors in the online education space?
5. How does meditation market evolve?
6. What does it take to build a brand in the online education business?
7. What marketing channels Alessio wants to try in 2020?
8. Pinterest. How Mindvalley leverages this channel?
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Podcast with Lyuba Shlapay, Global Events Producer at Mindvaelly: https://soundcloud.com/productandgrowthshow/20-lichnostnyy-rost-zhizn-kuala-lumpur-infobiznes-na-maksimalkakh-s-lyubovyu-shlapay-mindvalley