Crossing the Chasm: Book Review
Crossing the Chasm by Geoffrey Moore is a classic for good reason. The principles are as relevant today as they were 20 years ago. And while the companies continually change, the need to understand that our marketing, sales, and product development need t
Audio is streamed directly from the publisher (pdcn.co) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Crossing the Chasm by Geoffrey Moore is a classic for good reason. The principles are as relevant today as they were 20 years ago. And while the companies continually change, the need to understand that our marketing, sales, and product development need to adapt in order to meet the needs of the right group of customers at the right time will always be constant.
It’s easy to get lost in our current customers, especially for early technology products. But by keeping the chasm in mind, and understanding we need to adapt our products (and companies) to cross the chasm and reach the mainstream, we can avoid becoming another body in the void.
Don't forget to subscribe at productthinking.cc
Weekly newsletter: Crossing the Chasm: Book Review
Or just want to leave a tip: buy me a coffee?
Twitter: @kylelarryevans and @producthinking and @prod_by_design
TikTok: @producthinking