044 - Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear - The Product Startup: Product development for small business
Product Startup · Kevin Mako of MAKO Design + Invent
March 14, 201749m 41s
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Show Notes
Why Exodus Wear does not use an online customization tool - and instead prefers to have students hand-draw their jackets designs. Why Elyse isn't worried about competing on price. Not starting a culture of discounting.