025 - Industrial designer turned product-based business owner, Robson Splane of the Prorise Seat Assist - The Product Startup: Product development for small business
November 1, 201648m 44s
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Show Notes
Why Robson turned down a large licensing deal after 1-1/2 years of negotiations to manufacture, market and sell the product himself and how the company chose its product line by identifying markets that were doing well in the 2008 downturn.