The #1 growth strategy most B2B teams overlook with Andrew Peterson, Clozd
Product Marketing Life · Richard King
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Show Notes
What really makes a customer say “yes” or “no”?
In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies.
Andrew shares his journey from the early days at Qualtrics to launching Clozd, a company that’s redefining how sales, marketing, and product teams learn from lost deals. We explore the win-loss maturity curve, the rise of AI-driven insights, and how Clozd’s Expert Network is helping teams win more strategic deals.
Plus, he makes a strong case for why product marketers deserve more credit and how AI can elevate their role to become even more essential.
Sponsored by Clozd – the leader in win-loss analysis. Learn more at https://www.clozd.com.
Download the Win-Loss content Andrew mentioned here: