Product Marketing Life | Laura Jones, Uber
Product Marketing Life · Richard King
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About this episode
<p>Global Head of Product Marketing at Uber, Laura Jones, takes us on deep dive into the world of design thinking as a bonafide expert in the field, including how she became interested in the concept, how it’s been a useful tool in her successful career as a PMM and how she continues to put it to use wherever possible in her role day-to-day, plus she shares useful tools and tips for beginners and answers questions from the PMA Slack community.</p><p>___</p><blockquote>"To me, design thinking starts with when you ask the question why? Why am I doing this? And then ask the question about who's it for? So who's the audience? And what do they care about? What makes this meaningful?"</blockquote>