Season 3 · Episode 7
Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io
Product Marketing Life · Richard King
March 29, 202455m 1s
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About this episode
<p>On this episode of Product Marketing Life, host Collin Mayjack is joined by <strong>Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo</strong>. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light.</p><p><br></p><p><br></p>