Season 3 · Episode 2
AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday
Product Marketing Life · Richard King
July 9, 202527m 57s
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Show Notes
In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.
She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.