Uncover Your Customers' Hidden Needs In 4 Steps with the Jobs-To-Be-Done Framework
Product Management Tech Brief By HackerNoon
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This story was originally published on HackerNoon at: https://hackernoon.com/uncover-your-customers-hidden-needs-in-4-steps-with-the-jobs-to-be-done-framework.
The ultimate guide to understand what your customers truly want. Including free access to a customized JTBD GPT and printable checklist
Check more stories related to product-management at: https://hackernoon.com/c/product-management.
You can also check exclusive content about #user-research, #jobs-to-be-done, #product-management, #customer-discovery, #personalized-gpts, #startup-advice, #jtbd-framework, #validate-your-startup-idea, and more.
This story was written by: @saralanditortoli. Learn more about this writer by checking @saralanditortoli's about page,
and for more stories, please visit hackernoon.com.
⛔️ If you don't focus on customer discovery, you are failing before even starting.
Whether building a feature, founding a startup, or creating an online course, uncovering unmet customer needs is the first essential step.
The good news is that there is a proven framework that can help you uncover those unmet needs - it's called Jobs to Be Done (JTBD).
I've put together an exhaustive, step-by-step JTBD guide - the result of extensive research, experiments, and insights from creator Tony Ulwick himself.
This guide features:
👉 A step-by-step tutorial with examples
👉 A downloadable checklist for easy reference
👉 Access to my custom GPT Jobs-to-Be-Done AI coach (improved version)
This isn't just a tool; it's your personal coach for tailoring the JTBD framework to meet your unique needs.