From Streets to Screens: How to Run High-Impact Fieldwork in Emerging Markets
Product Management Tech Brief By HackerNoon
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This story was originally published on HackerNoon at: https://hackernoon.com/from-streets-to-screens-how-to-run-high-impact-fieldwork-in-emerging-markets.
A practical framework for fieldwork that helps designers understand users and build better products in emerging markets
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Metrics show patterns but fieldwork reveals reality. By meeting users where they live and work designers uncover real constraints informal workflows and decision logic. This article shares a practical framework for running UX fieldwork in emerging markets and turning insights into product strategy