97 - Innovating User Experience: The Key to Successful B2B Sales with Spryker's Elena Leonova
Product Led Growth Leaders · Thomas Watkins
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Show Notes
Your host, Thomas Watkins, talks with the CPO of Spryker, Elena Leonova. Elena shares her journey from a business analyst in Ukraine to a product management executive in the U.S.
She discusses the complexities of B2B commerce, especially for high-value products requiring a consultative sales approach. Elena emphasizes the importance of user experience and innovation in product management. She discusses continuous learning and a plan for a follow-up meeting to explore potential collaboration, highlighting the value of networking in the field.
Learn more about Elena's work HERE.
Connect with Elena on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.