17 - Designing for Impact: Unleashing the Potential of Product-Led Growth with Alison Ostendorf
Product Led Growth Leaders · Thomas Watkins
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Show Notes
Your host, Thomas Watkins, talks with the Product Design, Usability, and DesignOps Consultant and Co-chair of Women In Product, Houston, Alison Ostendorf. Alison peeled back the layers of Product-Led Growth (PLG) and its transformative impact on the tech industry. Alison brings a fresh perspective from the design world, challenging the status quo of sales-led strategies.
Alison candidly shares her initial skepticism about PLG, stemming from her commitment to crafting products that captivate users on their own merit. She draws a compelling parallel between PLG and human-centered design, underscoring the necessity of creating products that users find inherently valuable.
Learn more about Alison's work HERE.
Connect with Alison on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
Learn more about Thomas's work at 3Leaf HERE.