#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue
Product Fields · Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky
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Show Notes
"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."
In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.
Connect with Osita: (31) Osita Ifezue | LinkedIn
Check out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg
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