Episode 312
Lessons from Netflix: How to Launch Pricing Changes Effectively
April 7, 202345m 22s
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Show Notes
“I teach the pricing class, and we like to say that people don't want to feel punished when it comes to price—they want to feel rewarded." - Todd Middlebrook
In this episode, Pragmatic Instructors Paul Young, Dan Corbin and Todd Middlebrook dive deep into Netflix’s latest policy updates to discuss the importance of pricing changes in a subscription-based business.
During this episode, they discuss:
You'll learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization's strategies. We'll teach you how to evaluate the competitive and market environment and its impact on pricing. Plus, you'll learn how to implement, track and measure pricing strategies. Learn More
- Netflix’s latest changes and the impact
- The reaction in the market to the password-sharing crackdown
- Why businesses should avoid making customers feel like they are being punished with pricing changes
- The ways Netflix could approach the policy change differently
- How Netflix could improve its messaging and policy launch moving forward to earn goodwill with current and future customers
You'll learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization's strategies. We'll teach you how to evaluate the competitive and market environment and its impact on pricing. Plus, you'll learn how to implement, track and measure pricing strategies. Learn More