How Optimizing Communication Helps Bring a Product From Brain to Screen
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Show Notes
Product professionals are tasked with taking what they learn from the market and making it a reality. But, to do that, you have to communicate effectively with the people building the product.
In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute interviews Jonathan Lucky, scrum master at Dazn, and they talk about how to bring information to the engineering team that is digestible and usable.
Jonathan discusses:
- The value of shortening the feedback loop between the engineers and customers
- Why you should include the engineers in the buyer persona creation process to create an environment where insights are jointly-owned
- Effectively building teams and optimizing communication
Additional Resources:
[Article] Using Data-Driven Personas to Boost Business
[Article] 7 Buyer Persona Generators and Templates
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