How Offerpad Uses Market Visits to Influence Roadmaps

How often should you conduct market visits? What data should you gather? And, where does discovery fit within the product roadmap cycle? This episode is a recording from the latest Product Chat featuring Ted Best, senior vice president of product at Offerpad. During his expert presentation, he answers these common market visit questions and explain how to implement a continuous discovery strategy. He also provides an approach to using market visits to answer the “why” of the roadmap, not just the “what” and the “when.”