In today’s episode, I want to explore the topic of being a prolific content creator by interviewing one of my favourite online buddies, Kelly Exeter, about her experience of creating content online. Many of you will be familiar with Kelly because she’s been a regular writer on the ProBlogger blog for a year or two now where she writes on blog design and creating content.
She’s also presented an episode of this podcast, you might remember back in episode 119, I let her take over the show for the day. She talked about how to choose WordPress theme that is going to be effective for you. She’s also presented a number of times at our Australian ProBlogger events. Many of you will know Kelly and you’ll know that she has different hats that she wears now.
I first came across Kelly when she was wearing her hat as a blog designer. She was designing quite a few Australian bloggers, quite well known bloggers. She actually designed Vanessa’s blog as well. We love to design so much. But since that time, I’ve watched her put on many other hats. I really do mean many other hats.
She is a blogger. She regularly blogs on her own blog at kellyexeter.com.au. She also guests posts on quite a few blogs including ProBlogger. She co hosts two podcasts. She’s been editing the Flying Solo website and over the last three years, she’s managed to write three books as well. She is prolific. She is creating a lot of content in different mediums.
Today, I sat down with Kelly to explore this journey that she’s been on. We started off tackling the question that I get asked a lot. How personal should you get on a blog? I wanted to ask Kelly on this, this question because she’s someone who has changed to attack on that. She was very personal when she first started out. She talked a lot about quite personal things but in recent times, she’s changed her approach. We unpacked that a little bit.
We then talked about her writing process where she talks about another change that she’s made. She’s actually changed her approach from being a very structured writer, having outlines to using free writing. She talks a little bit about that technique and how she does that. We’ve got some further reading in the show notes on that as well.
My favourite quote from that particular section was, “Let yourself write crappy words.” I love that part of this particular interview. It really is something that I learned a lot from and I was quite challenged on. We talked about editorial calendars. We talked about what to do when you start second guessing yourself in the writing process and researching posts as well. We talked about then her experience of writing the longer form content like the three books that she’s written and how her approach again, has changed in that.
We then talked about podcasting, why she started, how that work flow works for her, and how podcast and blogs are different from one another. Lastly, we talked about the unifying theme, I think, of this podcast. That is prolific content creation. Kelly reflects upon some of the systems, routines, and techniques for getting so much done because she does get a lot done.
All of that that I’ve talked about plus she’s a runner, she’s a mom, she s a reader, and she does get a lot done as well. She’s very disciplined or at least comes across that way. We talked a little bit about how to become more disciplined. We cover a lot of ground over the next hour.
If you think that sounds like a lot, you are right. I originally did consider splitting this episode into some shorter episodes but I think there’s this unifying theme, being a prolific content creator. I think together, it comes across. You’ll see some themes coming up again and again.
Settle in, this episode does take a little while. You may actually want to pause halfway and continue it or if you’re someone like me who takes long walks, this would be perfect for you. There is so much value here. I actually got a lot out of it, myself and have already changed a couple of things in my own writing process.
By the way, Kelly is one of the speakers at this year’s Australian ProBlogger event. She’ll be talking about content creation and she always gives a lot of value. If you want to learn more about that event, head over to problogger.com/events. Today’s show notes are at problogger.com/podcast/193 where there is some links to some further reading that Kelly mentions along the way as well as some other stuff that Kelly has written that you might find useful.
Lastly, join the Facebook group, problogger.com/group. We’re seeing a lot of activity in there. I’m loving that group at the moment. I really do look forward to connecting with you there. All of that is linked on the show notes. I’m going to get into this interview now. Settle in, grab your favourite beverage or get out on a walk and enjoy this chat I had with Kelly Exeter.
Hi Kelly, how are you?
Kelly: Hey Darren, very good, thank you.
Darren: Nice to see your football team on the weekend.
Kelly: I know and yours as well. It’s funny, when I went into work yesterday morning I was like, “Everybody’s team won.” How unusual is that with a Dockers’ supporter and a Carleton’s supporter in the office.
Darren: Very good. No one here is wanting to hear us talk about football so maybe we can get on to talk about blogging. A few of our audience are familiar with you because you’ve been on the podcast previously but I just wondered if you can give us the two minute version of how you got into blogging, why you started, and what that first blog is about.
Kelly: The reason was I have a graphic in web design business. It must be seven years ago now, I just had a meeting with my staff to say, “Look guys, I think it would be really good if you guys each started a blog because we’re building sites in WordPress and it would be really good if you were across WordPress, etc.” I was already across WordPress doing stuff for other people but I didn’t have anything of my own at the time.
At that time in my life, I was totally overwhelmed and have way too much going on. I didn’t have time to be starting a blog. Of course, I went home that night and I thought to myself, “I told all of my staff to start a blog, maybe I should start one too.” Because of course, that’s what you do when you have no time. Being me, right there and then, I created the blog because I could. It was called I Love Pretty Things.
I saw this as an opportunity because I do literally love pretty things but I don’t like stuff in my house. I love going out art markets and things like that and looking at all the beautiful things but I don’t like buying them so I was like, “Oh, this blog will give me the excuse to go to all these art markets and write about these things even if I don’t buy them.” I remember my very, very, first post was about MOR products and how beautiful they are because they got this beautiful packaging. That was my first blog, I love Pretty Things. I’d love to know how many people remember that one.
Darren: I didn’t even know about that one. I start of as a style blogger.
Kelly: It was funny it got attraction really, really quickly. I actually didn’t even know that there were other people blogging at that time. I just thought it was something people did for business. I thought I was the only one doing it for fun. It was probably a few months later that I stumble all the Aussie bloggers on Twitter. Surely, after that, I think that was when you announced your second ProBlogger in Melbourne. I was like, “Oh yeah. I’ll go into that.” I still don’t even really know why I went along because I was so new to it but I’m so glad I did. That’s where it all started.
Darren: Where did it progress from there for you?
Kelly: By the time I got to ProBlogger in Melbourne, I started that first I Love Pretty Things blog maybe four months, by the time I got to Melbourne, I had four blogs. I have my own Kelly Exeter blog. I had a blog for our business which was Swish design. And then I had also started a blog called Small Business Blog. In my head, I was going to build the funnelling on all these blogs and create products for the creators. Fast forward to the passive income dream of lying on the beach and making lots of money without doing anything, that was the goal.
Darren: That was the goal.
Kelly: That’s where I ended up.
Darren: As I was preparing for this episode, there’s so much we could talk about. We could talk about, I think even in your email footer, it says you’re a writer, designer, and an editor. Where do we even start here? One of the things I do want to focus on this personal blogging because that’s certainly been a part of your journey, writing about what’s going on in your life and what’s going on for you.
I’ve got this question from Sally. She said, “I’m wondering how much of my personal life I should include in my blog?” I see bloggers sharing every intimate detail of their lives. Some blogger do that while others don’t even use their real name. Perhaps the answer to this is it depends but do you have any thoughts on how personal to get in your blog? That can mean from selling in the Facebook group. Interested to hear your perspective on that.
Kelly: Sally is right in saying the answer is probably it depends. I guess what it depends on is why you’re blogging. To say why you’re blogging when you first start blogging will probably evolve to something else. You can only really address that question in the moment.
Some people are blogging to position themselves as an authority in their field. They want to maintain some distance between themselves and their readers. Those people put a lot less of themselves into their blog. Some people will blog about products. Remember when you use to blog about printers. I know that you put a lot of yourself into the printer post. You can do that because you’re blogging about products.
I just think for the vast majority of us blogging the power of it comes from the connection that we get. It’s either trying to connect with like minded people so parenting bloggers are trying to connect with other parents or a book blogger is trying to connect with people who either read books or write books. If you’re trying to connect with people, you do have to bring a bit of yourself to it.
If you’re trying to build a personal brand, then you have to bring a lot of yourself to it. That’s what you’ve done with ProBlogger. That’s what I’ve done with A Life Less Frantic. At the end of the day, the most powerful connections are coming from vulnerability but you, as a blogger gets to decide just how vulnerable you’re going to be. That line is hard to know where it is.
What makes it even harder is the fact that every single blog will tell you that it’s the post where they were like, “I don’t know. Should I publish this?” They press publish and they ran from the room. They come back two hours later and bang, it’s like their most popular post ever. They hesitated to press publish because there was a lot of vulnerability in there. It’s difficult because the most vulnerable posts are the ones that get the best reaction and the best resonance.
At the end of the day, you just have to decide what you’re comfortable sharing and what you’re not. Sometimes, you’ll overstep them up but the good thing is you can always delete it. You’ll know for next time that that’s where your mark is. The mark will shift as well.
I know a lot of people who blogged a lot about their kids when their kids were very young. Now, they don’t mention their kids at all because the kids are a bit older. Sometimes, they wish they hadn’t blogged so much about their kids when they were younger because that stuff stays forever.
It’s hard to know where the line is but I think the short story is you need to be vulnerable if you’re going to connect with people and you need to share your hopes, fears, and dreams but you have a lot of hopes, fears, and dreams so share the ones you’re comfortable sharing. Over time, you’ll get a bit braver about what you shared but you’ll also develop a bit more of a fun to balance about knowing what you don’t want to share.
Darren: Yeah. I think it really depends on the topic as well and what part of you, you share. I know I share quite regularly on ProBlogger about my fears and a lot of those fears have to do with blogging but I’ve got a whole heap of other fears that I don’t share on the podcast or on the blog. I choose what part of myself to reveal.
Kelly: That’s right.
Darren: You sort of talked there about changing your approach. Maybe changing from less personal and that’s something that you late last year, you had a post called Time For Me To Stop Writing About My Life.
Kelly: It’s a bit dramatic, wasn’t it?
Darren: It is. At the time, I remember thinking, “Oh wow, what’s going on here? Is this something life causes?” And then I read the post and it wasn’t quite that. You did talk in that post about how despite being a really quiet and private person, you’ve used your blog for many years to share very openly about your life and dealing with stress, anxiety, depression, overwhelm, and lots more.
But in that post, you’ve talked about how you’ve decided to stop mining my life a blog further which I think a lot of bloggers can probably relate to or at least their husbands and wives could. I wonder if you could talk a little bit more about that decision. Let’s start with why did you blog in such an open, revealing, personal way for the first six or so years and then why the change?
Kelly: I think when I first started my personal blog, not the I Love Pretty Things blog but my personal blog, I was quite lost. I was stressed and overwhelmed. I was fighting depression. I was really, really unhappy in life. I was on a journey out of that. I had started the journey out of that. It already hit rock bottom. I was having therapy. I was doing the things to get out of that. I knew there were other people on that same journey and I knew that they would benefit from moving along the path with me or moving along with me just slightly ahead of them. That’s I made the decision.
As you said, on ProBlogger, you share your fears about blogging. I made the decision in that moment to go right this more aspect of my life, this big thing. I’m fighting the overwhelm, the anxiety, the depression, and the stress that I’m going to share about that specific part of it. A lot of people ask me, especially a lot of my close friends I quite bemused at how open I am on my blog given I’m such a quiet and very private person in real life. I think the reason for that; there are two things at play.
The first one is I’m pathologically shy in real life which a lot of people don’t believe because I’ve developed a lot of management techniques but not presenting in that way. The fact is that shyness does get in the way of connecting with people. For people who don’t understand shyness, it’s a social anxiety that manifest quite differently for different people.
For me, it means if I don’t know you really, really well, my assumptions is you don’t really want to talk to me and if you are talking to me, I need to be adding value to your life while you’re talking to me. I think you can imagine that kind of gets in the way of good, meaningful conversations and being in the moment.
When I write in my blog, I’m released from that self perceived obligation. I’m released from it because I’m not talking directly to someone’s face and if they even so much as glance over my shoulder, I assume that they don’t want to be talking to me and they’d rather be talking to the person behind me. If you’re reading my blog, I know that you want to be, that you’re making the choice to be there.
The second thing that I guess frees me up to be quite personal is that even though when I’m writing, I do have the reader very clearly in mind. To me, they’re like this one, big, amorphous mass. I’m not picturing like individuals reading my words, I’m picturing this mass. I think if I pictured individuals reading my words, in fact, I know this because in the past, there is a period there where if there was a blogger I really, really admire, like I went through a really big Penelope Trunk phase, and I went through a Sarah Wilson phase, and Mia Freedman phase.
I kind of imagine every single blog post I wrote in those various phases was written for those guys, like those individually, specifically. I was imagining them coming to my blog and reading. Anything I thought they would think was a bit lame, I edited it out. I can quite confidently say that those periods of my blogging were not my best work because I was writing for that very specific person. When I write for the big, amorphous mass of the shapeless blog, that’s when I’m quite free to be very personal, if that makes any sense.
Darren: Yeah, that’s fascinating because I know some bloggers are very different today. They do write best when they’re writing for one person. They really tap into that person that they’re writing for and come across in a more personal way. I think I’m more like you on some levels particularly for my speaking. You’re not an introvert, you’re not shy. I’m like, “Oh my gosh, if you have a one on one conversation with me, I’d much prefer to speak to 1,000 people than one.”
Kelly: Oh yeah. People are always fascinated by the fact like you, I love speaking but to me speaking is wonderful because you get to share your ideas. If the people there in the room, they’re generally engaged in what you’re saying and they choose to be there, whereas when you’re one on one with someone, like I said, my thought is always they would rather be talking to someone else and they’re talking to you, you better make it worth their while.
Darren: I found with the talk, and with a blog post, and with the podcast, there’s no one interrupting me. I can present my full idea and I can know that I’m going to take my readers on a journey from A to B and not be asked a question. Those types of things freak me out whereas if I can design the flow of the interaction and be in control, maybe I’m a control freak.
Kelly: I was going to say this is your control freak side coming out. I’ve never seen this side of you.
Darren: Maybe, I’m not sure whether I am or not. I think we’ve got very similar personalities. I was reading one of your post on that and I think we’re very similar except you’re a thinker, I’m a feeler.
Kelly: No, I’m a feeler. It’s just you’re a P and I’m a J. I think that’s where we’re different.
Darren: You’re a bit more organized than me. We’ve established that you openly shared on your blog and that was why but why did you decide to stop doing that or change the direction at least?
Kelly: There was a period of about 18 months there where I just felt with my blog where I was like, “I’m just not connecting with people in the way that I want to and I cannot figure out why.” It took me 18 months that what happened was that my readers were further behind me in their journey than six or seven years ago.
Six or seven years ago, people are at the same spot in their journey as me and we travelled it together. Most people evolved and outgrew me and then they left and then they were replaced with people who were at the start. So, with each successive year that I’ve blogged, I’ve gotten slightly further ahead of where my readers are actually at. Effectively, my problems weren’t their problems so there’s a disconnect there.
I didn’t like to write about things once I’ve been through them, fully processed them, understand them, and understand the learnings that I’ve taken away from them. What I found was by the end of last year, I had literally mines in my life for every last bit of learning, everything else that I was in the process of learning. Some people don’t mind sharing in the moment like, “This is my problem right now and I haven’t processed yet.” You travel the journey with them and that’s very intimate. I don’t like doing that. I only like sharing things once I’ve fully processed it and come out the other side. That was what I’ve gotten to.
My readers were much further behind me than I was. I just didn’t have fully processed learnings to share anymore. That’s why I decided it was time to stop going to my life because every blog post was like, “Here’s something I experienced.” I’d start with the story of something I experienced and then I would go from there about here’s what I learned. I’d kind of run out of the stories.
Darren: What’s the change look like in reality? What’s the new style of content?
Kelly: I guess where do I find my ideas or what do I write about now. It took me a while, probably took a good four or five months where I was experimenting and trying new things. What I now discovered is I’m noticing more. I notice what people are reacting to or responding to more. If I have an answer for that thing, I’ll respond to it.
Late last year, I noticed Carrie had posted something on Facebook about being a bit burnt out. There was this massive string of people who responded and said, “I don’t know what it is about right now but this is why I’m burnt out. I just don’t know what’s going on.” I knew the answer. The answer was it was the end of the year and we all have decision fatigue basically towards the end of the year.
I wrote a blog post to address that. That blog post went off. It got shared quite a lot. More recently, I shared something on my Facebook page about decluttering in a study that someone had done that discovered that a really big problem for me to class families was that I was drowning in stuff and it was of course a lot of stress. That share of someone else’s article started a discussion on my page about people had taught about how they had declut it and had felt so much better.
I started writing a blog post because I noticed that there was a lot of discussion around it. I thought, “I know a lot about decluttering. It’s my favourite hobby.” I started writing a blog post about how to declutter. I actually realized, “Oh, hang in a minute. There’s a piece of the conversation missing here.” That’s the fact that there’s just no point decluttering if you’ll then re clutter your half and have to declutter it again in a year’s time. That’s bad from both the mental health point of view and the environment.
I flipped the post in the middle of writing it to be more about, okay, you’ve decluttered which is great. Everyone’s into decluttering right now, thank you to the minimalist but now let’s talk about not re cluttering your house. That post has been shared 2,400 times which is like 5 times as much as any other post has ever been shared on my site. It’s interesting to me how the more I open my eyes, the more I pay attention to what people are talking about and what’s on their mind, if I had the answer for it, they’re the post that I’m really going off at the moment.
They’ve got nothing to do with me. They’re not starting with a personal story. They’re not sharing my experiences but they’re sharing my learnings and my research.
Darren: There’s an application, I guess, as a result of it.
Kelly: All practicality.
Darren: Verging more on how to practical type stuff.
Kelly: I think that’s the thing I’m known for. Not just saying you should do this, you should do that, I’m known for the practical, here’s how you do this thing or here are little ways that you can make this thing happen in your life. Like actual things that you can do not just aspirational things you can do.
Darren: That’s great. In some ways, the topic of your blog is similar but you’re presenting that topic in a different way.
Kelly: Yeah, absolutely. Everything before was here’s something I experienced, here’s what I learned from it. If you learned something from this as well, that’s great. Now, it’s shifted to here’s a problem I’ve noticed you guys are having. Here’s my answer for it and here’s how to make that thing happen in your life. I understand what your life looks like so I’m not going to tell you to do things that are just not possible to do. Here are things I know that will actually work for you.
Darren: That’s great. It sounds like readers are responding well.
Kelly: Yeah, they really are. It does take awhile to get the balance right. Certainly, every blog post, I’m not hitting it out of the park but the ones that go well do seem to go really well at the moment. There seem to be a bit of a tipping point happening at the moment to me.
Darren: That’s great. I’m sure that helps Sally in her thoughts as well. We might move on a little from personal blogging. Now, I want into tap some of your experiences as an editor. You’ve been working at Flying Solo. Many of our readers will remember Robert Garrish who I interviewed back in episode 191. You’ve been working on that site for a few years now.
A lot of the questions that I got from reader’s Facebook group came about editing post and writing post sa maybe we can switch gears into that little expertise that you’ve got there. A question from Dan and/or Wendy, Dan and Wendy share an account on Facebook. They asked about researching posts. I’m noticing in that we’re just talking about that you said you want to do more post that will require some research. I wonder if you have many tips on how you approach writing about a topic that maybe you don’t have expertise on and that you do need to do some researching.
Kelly: I approach not from the point of view of trying to become an expert, I approach it from the point of view of being an enthusiast. A lot of Carly, my Straight and Curly podcast co host, we share a lot of research in our podcast. we always say to people we’re not trying to present ourselves as experts but we are enthusiasts. It means that you only share research that’s interesting to you. There’s heaps of research out there. A lot of it is very dry. A lot of it, you could share it but you’re not going to engage the reader with it.
With regards to that, I try not to approach it from presenting myself as an expert. I’m trying to be you, the reader. I am presenting you with research in a way that is interesting to you and also I guess actionable for you as well. There’s no point sharing that 20% of people on Facebook process ads in this way. If it’s something that you, the reader use, that’s a piece of research that has no interest for you. I’m not sure if that answers the question but that’s how I approached it.
Darren: I love that. In some ways, that’s what I’ve always done with ProBlogger, particularly in the early days because I wasn’t an expert on making money for blogging because I was just learning how to do it but I was presenting what I found that I found interesting and being really clear that I wasn’t an expert. I think that’s important too.
Kelly: I think you, as a writer, have to remember if it’s not interesting to you as writer, it’s not going to be interesting to the reader so don’t share stuff that you don’t find interesting just because it’s research and someone’s big at that thing.
Darren: Another question from Dan and/or Wendy. Do you use standard templates or outlines for posts—I know Michael Hyatt had talked about how he writes almost like a template type way—or are you more free flowing in the way you write?
Kelly: It’s kind of a bit both. My most basic tried formula for a post is to open with a story or anecdote that kind of introduces the idea that I’m trying to share and then follow up that introduction or that story with some really practical how to’s or practical takeaways in dot points or numbered points so that people connect with the story that hooks them in. And then the practical how to’s or the practical points, it means I’m not just telling them what to do, I’m showing them that they can actually do it. I find that to be a very, very strong formula for post.
Actually, I’ve written something on Flying Solo that outlines that formula so I can give you the link for that.
Darren: That will be great. We’ll link to that in the show notes.
Kelly: With that said, I don’t approach writing of my post in that way anymore. In the past, I was quite structured. I try to outline post before I write them but these days, I free write all my post first. When I say free write, I’ve got the idea, I sit down, I put the timer on for 15 minutes, I start writing, and I don’t stop even if I have to write, “I don’t know what to write here.” That’s what I wrote.
What I find that free writing does is it tests the idea. If the idea is no good, if I don’t have as much to say about it as I first thought, that comes out in the free writing stage and the idea gets dumped.
If the idea is good, then the free writing stage tends to throw up something interesting that I might not have gotten through if I’d approach the writing of it in very, very structured way. After, I free write the post, I let it just sit for a day because then it marinates. It marinates in my head so like when I’m washing the dishes, I’m thinking about what I wrote. If I go for a run, I’m thinking about what I wrote. When I go back to it the next day, like a much better place to refine it into something that’s very coherent and connects well with the reader because it’s got a connect.
I do tend to think I’m not actually that good of a writer but I’m a really, really good editor because I’m really willing to put the time in to refine the post and make it really connect. To me, free writing is about connecting fully with the idea, teasing it out, and then identifying exactly what you’re trying to communicate. Editing is about removing anything that does not take the reader where you want them to go. In short, whatever is left behind, it takes the reader on a really logical journey and to leave a really nice pay off. That’s kind of my process.
Darren: That’s great. How much changes between the free write and the editors? It depends.
Kelly: Quite often, it’s almost a complete rewrite from the free write today which I know would just freak out a lot of people because in the past, I remember Penelope Trunk saying she would write 4,000 words to get an 800 word blog post. I just want to die when I hear her say that but I’m not probably that extreme now but I would probably write 1,600 words to get an 800 word blog post.
I think that’s just the difference between being good and being better than good, if I want to blow on my own trumpet, but certainly, I’m a very harsh critic of my own writing. The writing that I’m happiest with and love the most is the writing that comes from this process as opposed to the very structured process.
Darren: Do you think the years of experience of using that structured process has helped you in the free writing process in some way? Was that something you had to go through to get to where you’re at now? I’m trying to put myself on the shoes of someone starting out. Is it good to start with an outlined type process, or is it better to start with a free writing as you just described or really, does it come down to personality?
Kelly: I would say it’s better to start with the free writing theme. The free writing theme, most people resist it because it involves throwing away a lot of words. That’s very hard to do when you are a new writer. You think like, “If I have taken time and effort to write those words, then I should use them.” But the other thing that we all do, I’m a new writer, is we edit as we go. We’ll write a paragraph and then we’ll edit that paragraph and then we’ll write another paragraph and edit that paragraph.
What that does is it makes the writing process much longer than it needs to be. It also means that by the time you’ve written a post that way, you don’t want to let any of it go because it’s been so hard to get those words out, editing as you go. What we have to remember is that writing and editing are completely discrete task in the completely different parts of your brain that do those thing well.
If you allow yourself to free write, if you allow yourself to write crap words which a lot of new writers don’t want to allow themselves, a lot of new writers, they think that the best way is to sit down, tap out 800 amazing words and bang, their first draft is fantastic. The reality is the better the writer you are, the more crappy your first draft probably is.
I just think as a new writer, you can train yourself to not edit as you go and allow yourself to write crappy words. Sooner rather than later, your writing will improve faster than if you start with a structured approach.
Darren: That’s great. It reminds me a lot of how I prepare for a talk. I prepare for a talk, I free talk. I don’t know if that’s a thing or I just invested something but I just get up in my room and I start talking about the topic. Somewhere, as I’m talking I find these little snippets of, “That resonates with me even though I had never thought of it before”. I’m going to note that down. Those little phrase become the points that I then build up the talk around.
Kelly: The thing is if something resonates with you, you’re excited about it because you’ve never spoken about it in that way before. If you’re excited about it, that comes out in your talk and is so much more powerful than just talking about something you’ve always spoken about.
Darren: I can’t remember who said it but it was from the advertising industry, they talked about how they would brainstorm, as a group, ideas and the things that made the group laugh or gasp, they were the things that they would make note of because they got an emotional response from people. It was just a brainstorming session and then they come back to those things that seem to resonate and build and add around those things.
Kelly: I think the key to any kind of brainstorming sessions is there are no dumb ideas because as soon as people get caught up thinking, “Everything I say has got to be good.” Then you never get to those really cool little things that really resonates so I think it’s important that people remember that. If you’re not willing to write crappy words, you’ll always be able to write good enough words but not great words.
Darren: That’s correct. As you’re talking down, it leads me to Shelly’s question that she asked in the group. What do you do when you’ve got those doubts in your writing, when you start to second guess whether what you’re writing is any good or not? Is that signal that maybe it’s not good and you should throw it away or is that something you need to learn to push back those little voices?
Kelly: You gotta learn to push back. My advice to Shelly is to press publish and leave it to your readers to tell you. The thing that’s very frustrating is the some of your very best writing will not resonate with your readers and some of the stuff that you think is a bit bleh, will. This is the very frustrating thing about blogging. You just never really know.
It’s interesting I met Jeff Goins at a conference earlier this year. I really want this year to be the year that my writing goes the ne