Private Practice Elevation with Daniel Fava

In this special episode of The Private Practice Elevation Podcast, I'm going to crack open the book on a subject I don't talk a lot about… myself! Over the years, I know I've shared bits and pieces of my story and how I started Create My Therapist Website and Private Practice Elevation. Especially how I helped my wife get her private practice online and get her ideal clients to her website. But I thought it would be fun to let you into all the little bits of it all and put all the pieces together from start to finish. I know for myself I find so much inspiration in other business owners' stories. There's so much we can learn from others' mistakes, highs and lows, and the lessons that they've learned from being in the trenches of building a business. When I started Create My Therapist Website as a blog back in 2016, I had no idea that nearly 6 years later I'd have a podcast and build a website design agency for therapists. Initially, I thought there would be more focus on online courses and webinars to help private practice owners DIY their websites. While I still do those things, I've learned that I enjoy working with fewer people to create a big impact in their business through the services we offer. But I never would have learned that if I hadn't started where I was. And a big part of who I am and what my business looks like comes from my introverted personality. I'm continuing to learn how to build a business that fuels my energy and plays to my strengths. Because when I'm at my best, our clients benefit! So in this episode, I'll talk a lot about what it means to me to be an introvert and how I used that strength in starting my business. Whether you've been a listener for a while or you're new to this community, I hope that by listening we'll get to know each other better and that you'll learn some valuable lessons you can apply to build your own business. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, we're going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful. Most therapists would agree that they need a website to market their private practice online and help them gain clients. The problem is that most private practice websites lack the proper pages and content to make a big impact on the business. And it's this lack of content that is one of the biggest things I see holding back most therapists who want to get organic traffic and clients using their therapy website. I see it often when I perform website audits or coaching calls… the website just doesn't have enough content to resonate with the ideal client and allow Google to pick up the website and rank it high in search results. So, let's talk about your website content and make sure you have what you need in order to hit your goals for online marketing. In This Episode, You'll Learn: How to define what makes your website "successful" and how knowing this can help you make important decisions with your online marketing The content and pages that I recommend as a bare minimum for a therapy website in order for it to be effective A basic sitemap for a therapy website for those who are just getting started How to expand your sitemap over time in order to improve your search engine optimization and get more organic traffic in the future Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

Today's episode of The Private Practice Elevation Podcast is a step-by-step lesson on how to optimize any web page or blog post for SEO (search engine optimization). We'll be using our favorite WordPress plugin for SEO: Yoast SEO. For the many of you using WordPress for your private practice website, I know you've likely heard of this plugin or may even be using it yourself. But when we asked listeners of the podcast to send in their specific questions, a handful of folks asked about Yoast SEO. More accurately, "how do I get all the dots green in Yoast SEO?" If you don't know, Yoast SEO is one of the most popular plugins for WordPress to help you optimize your content so that Google (and your ideal clients) will know what your website is all about. It allows you to set your keyword and then analyze your content to make sure it's optimized correctly for that keyword so that it will hopefully show in Google search results. But sometimes it can be challenging or confusing to know how to edit your content so that Yoast SEO gives you the passing grade. So I'm going to take you through a real-life scenario where we'll optimize a web page on my wife's private practice website so that you can understand how we use Yoast SEO at Private Practice Elevation and the ways you can use it to improve your SEO. In This Episode, You'll Learn: Step by step how to use the Yoast SEO plugin You'll follow along as I optimize a real page on my wife's private practice website The most important factors for ranking a webpage well in Google search results The handful of places you should put your SEO keywords so that Google will know what your content is about This Episode Is Brought To You By Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: 80. What SEO Keywords Should I Use on My Private Practice Website? Yoast SEO Plugin Website

In this episode, you're going to learn how a break-in at one therapist's home led to an idea to create an app for keeping track of your continuing education certificates and requirements. Sounds like a good story, right?! Have you ever had an idea for an app, a website, or even a business that will help solve a problem you know many people are facing? Maybe you've got a big idea for something to create, but you're not sure what the next step is or where to begin. The thing is, many people have "big" ideas all the time. I know I do! But it's what you do with those ideas and the baby steps you take that make all the difference. Today's conversation will give you the inspiration to take those steps and start building that thing you have in your heart and mind. Dr. Lani Chin is the creator of CE Hub, an app that conveniently stores all of your continuing education documents and allows you to track your progress along the way for when it's time for your license renewal. From seeing what my wife goes through to keep up with her continuing education documentation, I KNOW this app will help many! In our conversation, she shares all about how she got the idea for this app and how she worked with a team to bring it to life. In This Episode, You'll Learn: The most important thing you can do to validate your big idea before taking the steps to build it How a break-in at one therapist's home led to the creation of an app that will help thousands Some of the steps involved with working with a team to create an app and bring a vision to life The challenges you may face and things you need to think through when creating an app that other people will use What the CE Hub app is and the different features that will help you keep track of your continuing education certificates Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: CE Hub Website CE Hub Facebook

In this episode, you're going to learn how a break-in at one therapist's home led to an idea to create an app for keeping track of your continuing education certificates and requirements. Sounds like a good story, right?! Have you ever had an idea for an app, a website, or even a business that will help solve a problem you know many people are facing? Maybe you've got a big idea for something to create, but you're not sure what the next step is or where to begin. The thing is, many people have "big" ideas all the time. I know I do! But it's what you do with those ideas and the baby steps you take that make all the difference. Today's conversation will give you the inspiration to take those steps and start building that thing you have in your heart and mind. Dr. Lani Chin is the creator of CE Hub, an app that conveniently stores all of your continuing education documents and allows you to track your progress along the way for when it's time for your license renewal. From seeing what my wife goes through to keep up with her continuing education documentation, I KNOW this app will help many! In our conversation, she shares all about how she got the idea for this app and how she worked with a team to bring it to life. In This Episode, You'll Learn: The most important thing you can do to validate your big idea before taking the steps to build it How a break-in at one therapist's home led to the creation of an app that will help thousands Some of the steps involved with working with a team to create an app and bring a vision to life The challenges you may face and things you need to think through when creating an app that other people will use What the CE Hub app is and the different features that will help you keep track of your continuing education certificates Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: CE Hub Website CE Hub Facebook

In this episode of The Private Practice Elevation Podcast, I'm going to share my insights on how long you should expect a website design project to take. Over the years, I've spoken to many private practice owners who are interested in getting started on their therapy website - they're excited to reach their ideal clients and start getting some visibility. But the conversation comes to a rather quick end when they tell me that they were hoping to launch their website in about a month. Now, I believe your website is the most important part of your online marketing and can make all the difference in you actually reaching the goals you have for your business. If your goal is only "get the website live", well there are plenty of freelancers out there who I'm sure could help you do that quickly. But if you've got many goals that you're looking to reach in the next 1 - 3 years, then your project may not be as simple as just getting a website up on the internet. And when you take your goals into account, set a strategy that fuels the decisions you make surrounding your website and content… well, that takes time. So join me as I share more about our website design process here at Private Practice Elevation so you can understand how long it takes to create a private practice website that is strategically built for your business. I'll take you behind the scenes of the different stages to help you understand how long a website project typically takes. In This Episode, You'll Learn: The different phases your therapy website project will go through on the way from onboarding to launch How long each of those project phases will take and what to expect from them Go behind the scenes of Private Practice Elevation as I share how we schedule our website projects and why Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, you're going to learn about tips and an exciting new website that will help you decorate your therapy office so that it's professional, calm and functional. One of the challenges of private practice is getting your office space furnished and decorated in a way that's functional for you and helps your clients feel comfortable and at ease. I remember when my wife got her first space with multiple offices a few years ago. The time it took to find the right furniture, choose complementary colors and decor and put it all together. It's a lot of work! In this episode, I speak with Alison Pidgeon, who has created a website and service called TheraSuite, to help with all these challenges. From the TheraSuite website: TheraSuite provides professionally developed style boards that were created with a therapy office in mind. Their interior designers seek out the best therapy office furnishings– like soundless clocks, art that functions as sound panels, and more– that enhances the space in which the therapeutic work happens. You've got the option to work with an interior designer or purchase style boards with all the links to the decor and furniture to help you put your office together. If you've struggled to create that dream therapy office space or need some inspiration for that future space you're putting together, you're going to love my conversation with Alison. In This Episode, You'll Learn: How Alison successfully manages the running of her 4 businesses so that she can balance her responsibilities and life The challenges of decorating a therapy office so that it's functional and looks great How Alison got the idea for Thera-suite and the steps she took to bring her idea to life How TheraSuite can help you DIY your interior decorating of your therapy office The best places you can shop at for furniture and decor for your therapy office What type of decor works best to help your clients feel calm when they're in your therapy office Ideal colors for your therapy office Other tips and things to think about when decorating your private practice office Receive $20 off TheraSuite with the coupon code "launch20" (Expires June 2022) Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: https://thera-suite.com Wayfair.com Havenly.com About Alison Pidgeon Alison Pidgeon, MA, LPC, is the founder and CEO of Move Forward Counseling LLC, a group practice in Lancaster County, PA. She currently has 16 employees and 3 locations. In addition, she works as a business consultant for Practice of the Practice where she specializes in helping therapists transition from a solo business to a group practice. She also founded a virtual assistant company called Move Forward Virtual Assistants LLC, which specializes in providing well trained VA's for therapy practices.

In this episode of The Private Practice Elevation Podcast, we will discuss each area of SEO so you know exactly what you need to do when optimizing for SEO. SEO is an important part of any online marketing strategy. SEO stands for search engine optimization, and it's the process of optimizing your website to rank higher in search engines like Google. SEO encompasses four main areas: technical SEO, foundational content, on-page SEO, and off-page SEO. The goal is to get your site ranking high in search results so that you can drive more traffic to your website and increase revenue! But most therapists get easily overwhelmed by all that goes into proper search engine optimization of their private practice website. And it's true, there is a lot! But with all the tasks and things to keep in mind, we actually find just 4 critical parts (or categories) to SEO. Listen up as I break down the 4 pillars of great SEO. Links mentioned in this episode: 90. How to Create A SEO Strategy For Your Private Practice 19. On-Page SEO: 5 Things You Can Do Now To Boost Your Google Rank The 4 Crucial Parts of Successful SEO Technical SEO Technical SEO is the first area of SEO that you need to focus on. This is the process of optimizing your website's code and structure so that it's as search-engine-friendly as possible. There are a few things you can do to optimize your site technically, including installing an SEO plugin like Yoast SEO, setting up 301 redirects, and creating an XML sitemap. Foundational Content Foundational content is the next area of SEO that you need to focus on. This is the content on your website that provides a strong foundation for your SEO efforts. This content includes things like your site's About Us page, its blog, and its service pages. You need to make sure this content is high-quality and keyword-rich so that it can help you rank in search engines. You'll want to build a single web page for each service you provide in your private practice. If your business is more complex, this could be multiple pages. You should include information about what you offer, who it's best suited for, and why the customer would benefit On-page SEO On-page SEO is the third area of SEO that you need to focus on. On-page SEO includes all the SEO elements on the page where they're found (the "on-" part). When optimizing for on-page SEO, you want to make sure everything aligns with what Google wants so when it crawls your website, it sees all of these things as positive signals. This means using keywords throughout the text while keeping an eye out for keyword density or making sure there are no spelling mistakes. On-page SEO is important because this is how you'll get your website ranking high in search engine results pages (SERPs). This includes optimizing your website's title tags, meta descriptions, header tags, images, and other elements for SEO. On-page SEO can be tricky because there are so many factors you need to consider. But if you do it correctly, you can see a big boost in your search engine rankings! Off-Page SEO Off-page SEO is the final area of SEO that you need to focus on. This includes all the activities you do outside of your website to help improve your SEO. The main component of off-page SEO is link building, which is when you get other websites to link back to yours. You can do this by creating valuable content that others will want to share, reaching out to other bloggers and website owners, and participating in online communities. Off-page SEO isn't as important as technical SEO or on-page SEO, but it's still an essential part of any successful SEO strategy. It can be extremely valuable because it will help you build up authority outside of your website, which can help boost its rankings. Conclusion In order to be successful with SEO for your private practice website, there are 4 main things you need to keep in mind. These include technical SEO, foundational content, on-page SEO and off-page SEO. If you're a therapist who wants help navigating the complex world of web marketing but don't know where to start, schedule a clarity call today. Our team is ready and waiting to partner with therapists like you as we work through all aspects of digital marketing from strategy development to execution. We can also provide an analysis of your current site's performance so that we have data points against which we can measure our progress towards improving its rankings by using these key principles. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podca

In this episode of The Private Practice Elevation Podcast you're going to learn the reasons why it's so important to work on your visual brand before you build or redesign a website for your private practice. This topic is something near and dear to my own heart, since it's something that comes up regularly with the website design projects we work on. Oftentimes, clients will hire us to create the website of their dreams… and that's truly what we always aim to do. Except, many clients do not have a clear vision of what design elements their website needs in order to quickly and accurately communicate to their potential clients what therapy with them is like. So we work with our clients to uncover things like which fonts, colors, tones and photos would really speak to their clients and help them identify with their brand. But honestly, the most successful projects and the happiest clients are the ones that have done that work up front, before website design even begins. You may think that the term "branding" just means having a cool logo, but as you'll hear in this episode, there's so much more that goes into a brand for your private practice. To help us unpack the topic of branding and what to do before you build your website, I'm chatting with Kimberly and Justin Slagle from Practicery. If you've got any plans in the near future to build or redesign your therapy website, you'll want to give this a listen! In This Episode, You'll Learn: What a visual brand is and is not The key elements that can make up a visual brand for your private practice The questions you need to answer about yourself, your business and your clients to help you begin creating your visual brand Tips and tools to help you find inspiration and discover your visual brand Things you can do to make sure your website design has what they need to create a website that truly represents your therapy practice Links mentioned in this episode: practicery.com Therapists Who Brand Facebook group Designspiration About Practicery (Kimberly & Justin Slagle) Practicery is a graphic design company that specializes in custom visual branding and Squarespace websites for therapists. Their combined experience in design, marketing, and the mental health field are perfectly aligned to help you create a look and feel for your business that will showcase your authentic style, expertise, and make your ideal client not only say, "I've found the one!" but feel it from the second they interact with your brand. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation podcast, you're going to learn what it means to be deeply rested and wildly successful. I know we have many introverts out there listening to this podcast, and this one is especially for you. As an introverted person myself, I was super excited to have this conversation with Maegen Megginson. So much of the world's systems tell us that in order to be successful, we must hustle, grind it out, and sacrifice our rest and peace. But what if there was a way to be wildly successful in your private practice and business without giving up the things that bring you joy and leave you filled with energy, rather than depleted? Maegan Megginson is a Sex Therapist turned Business Coach on a mission to help successful entrepreneurs fall madly in love with their businesses. After nearly burning out, Maegan finally figured out how to leverage her introverted and highly sensitive strengths to create two businesses she loves. Listen in as two introverts share their past and current struggles and successes with building businesses that fit their personality. In This Episode, You'll Learn: What it means to be "deeply rested and wildly successful" and how your definition of these terms can help guide you toward the life you want to live How to overcome the "arbitrary thirst for 'more'" so you can can discover where it is you actually want to go and what you want to achieve How setting personal goals for rest can impact your business How to set goals that are in line with your introverted personality so that you can grow your business and get the rest you need How to retrain your brain to focus on rest How to increase your self-compassion so you can stay focused on your work instead of comparing yourself to your colleagues The challenge with social media and how it can detract from the goals you have from your business - plus how to deal with it Free Download: Grow Your Business Without Burning Out Download Maegan's free guide to learn from her mistakes so you can expand your services with ease, energy, and really big profits. Click Here Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Maegan Megginson's Website Digital Minimalism: Choosing a Focused Life in a Noisy World (affiliate link) Self-Compassion: The Proven Power of Being Kind to Yourself by Kristin Neff (affiliate link) About Maegan Megginson Maegan Megginson is a Sex Therapist turned Business Coach on a mission to help successful entrepreneurs fall madly in love with their businesses. After years of struggling with overwhelm and burnout, Maegan finally figured out how to leverage her introverted and highly sensitive strengths to create two businesses she loves. She believes the key to happiness is to design your business to serve you first and your clients second – only then will you discover how to become deeply rested and wildly successful.

In this episode of The Private Practice Elevation Podcast you're going to learn 7 simple things you can do to help you get more conversions from your website. Your private practice website exists to help you grow your business, right? The problem is that many websites are not built with conversions in mind. It's not as simple as just having a phone number on your website… but it's also not rocket science either. If you're curious about some simple things you can improve and some mistakes to avoid so you can get more clients from your website, give a listen to this episode.

In this podcast episode you'll learn the do's and don'ts of organizing your website content for your ideal clients. When it comes to creating content for your services and specialties, one issue comes up time and again. So we'll also be answering the age-old question, "is it ok to have multiple ideal clients?". Listen to this quick episode for my answer to these questions so that you can make sure your website reaches the clients you love.

In his new book, Thursday Is The New Friday, Joe Sanok challenges our acceptance of what the typical workweek is and teaches us how to get more done in less time. In Thursday is the New Friday, author Joe offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire. If you're feeling burned out and in need of a fresh take on your work schedule so you can get more rest, listen to this episode.

In this podcast episode, you'll learn how to ensure your WordPress website is properly maintained so that you can keep it safe, operational, and working it's best to get you clients. The trouble is that most therapists consider their WordPress website to be "set it and forget it". Or they don't understand what maintenance tasks they should be performing. So, in this episode we'll give you a weekly, monthly and yearly schedule of tasks you can be doing in order to keep your website functioning well and always available for business.

In this episode, you'll learn 3 reasons why investing in SEO for your therapy practice is often a better investment than paid advertising. The simple math shows that as traffic increases, some of that traffic will reach out to you about your services, and some of those leads will turn into clients. That's exactly why traffic-building is a big part of our process here at Private Practice Elevation. In this episode we'll discuss the pros and cons of both strategies and why SEO is a fantastic long-term investment into your business.

In this podcast episode you're going to learn 7 things you can do to increase the loading speed of your website. The speed of your website matters a lot. So much so that a study showed that just a two-second delay in page speed can increase bounce rates by 103%. The problem with increasing your website speed is that you can get into some pretty technical territory so it may be confusing or difficult to even begin making improvements. But in this episode of The Private Practice Elevation Podcast, I'm going to share 7 things you can do that don't require a degree in website development. If you've been unhappy with your website's speed, listen up for some ways to improve it.

In this podcast episode you're going to learn how to step into your entrepreneur role so that you can launch new income streams and create the impact you've been dreaming about. Dr. Christie Kederian has an extensive career as a professional matchmaker and relationship expert for eHarmony and Match.com affiliate company, Christie has helped thousands of people create lives they love and find love they deserve. Dr. Christie is also an experienced marriage and family therapist, and a professional speaker, providing trainings with the California Association of Marriage and Family Therapists. She's built multiple businesses and successfully added new income streams to her career and I'm super excited for you to learn more about how you can do the same.

In this episode of The Private Practice Elevation Podcast I'll give you 5 important questions you can ask before hiring a website design agency for your private practice. Your online presence is one of the best investments you can make when you're marketing your therapy practice. The trouble is, many therapists don't know the right questions to ask. So, in this episode, I'm putting myself on the other side of the table and thinking about what I'd want to know if I was hiring someone to design a website for my business. Listen in, take notes, and use these questions to help facilitate your conversations when talking with a therapy website design company.

In this episode you're going to learn how to create an SEO strategy for your own private practice website. Search engine optimization (SEO) is becoming one of my favorite topics. I love how practical it is and the results that can happen in your therapy practice when your ideal clients can find you on Google. The problem with SEO is that it is SUCH a big topic. But if you have a website and want to attract more of your clients to it, you've got to at least understand the basics of SEO and how to apply it to your business. That's why, in this episode, I'm giving you a 3-step formula to craft your own SEO strategy and start getting more traffic to your website.

In this week's podcast episode, you're going to learn how to step into leadership so that you can scale your business and lead your team well. I know many of you that listen to this podcast are either leading a group practice, in the process of shifting to a group practice model, or plan to in the future. In doing so there are likely many roles that you're already playing in your therapy practice and maybe even more that you'll play in the future. But probably the most important role that will have the biggest impact on the growth of your business is that of a leader. To help us embrace our inner leader and do it in an authentic way, we're talking with Katie Vernoy. Katie is the co-founder and co-host for the Therapy Reimagined Conference and the Modern Therapist's Survival Guide podcast. Listen in now!

In this week's Encore Episode, we're going to help you determine the actual return on investment you'll get from investing in an online marketing strategy for your private practice. If you don't know what the real monetary impact of your investments is (whether that's money, time, marketing focus), you'll have trouble knowing what's working and what isn't. So listen is as we go through some key metrics that you'll want to know in order to help you decide whether investing in your online presence makes sense for you.

I've had a ton of great guests and great podcast episodes, but this is by far my favorite episode! That's because I got to interview my favorite person of all time: my wife, Liz! If you've followed my journey for some time then you already know that I do what I do because of my wife and that first website we built for her therapy practice back in 2012. She was just getting started in private practice, heading out on her own and we knew nothing about marketing, ideal clients or how to get found in search engines. Fast forward to 2020 and Liz finds herself in her own office space with a full practice and a waiting list of clients. In this week's episode of the Private Practice Elevation podcast, we dig into the nitty-gritty of my wife's 8-year private practice journey from zero clients to a successful practice.

In this Encore Episode you'll learn how to find the right SEO keywords to use on your private practice website. This is step one of helping your clients find you in search engines. If you don't know which keywords are "good" ones, then you won't know what type of content you need to create.. So this episode will help you save time and understand how you can easily uncover the right keywords for your private practice. Check it out now!

One of the first questions I get when someone decides they're going to build their therapy website using WordPress is, "what hosting company should I use?" In this episode of The Private Practice Elevation Podcast, I'll share with you some of the key things you'll want to look for when choosing a reliable host for your WordPress website. Like any service that you invest in for your business, your hosting company should serve YOU and empower you to focus more on your business and make it easier for you to succeed. So how can you avoid choosing a WordPress hosting company that sucks the life out of you and the money out of your wallet? Give a listen to this week's episode!

In today's Encore Episode of the Private Practice Elevation Podcast, we're discussing how to build an online group therapy practice. Many therapists have heard of the business model of a group practice. It's a great model that takes a lot of work. But usually, when we think of group practices, we think of a group of people in one physical location. Well, today we're talking with Dr. Lisa Lovelace, founder of Synergy eTherapy, a group practice that has been solely online since starting in 2016. Today, Lisa's group practice has 12 clinicians and is serving clients in 14 states. If you're curious in creating an online group therapy practice, I know this episode will be helpful to you.

In this week's Encore Episode, I'm going to give you an overview of an entire online-marketing strategy that you can use to guide you as you grow your private practice. As a business owner, it can often be difficult to understand what we should focus on and when in order to generate more revenue and reach our business goals. So, this episode will be the first of a 4-part series breaking down what I call "The Online Marketing Summit" to help you know what to focus on and when.

In this week's Encore Episode, we're talking with a very special guest: Maureen Werrbach from The Group Practice Exchange. Maureen helps healthcare owners successfully start and scale their businesses, so that they can have a larger impact on their communities. She is also the owner of a group practice in Chicago, Urban Wellness, where she employs 40 of her own clinical staff. So, Maureen knows a thing or two about scaling a private practice and leading a team of clinicians that share her vision for her business. If you want some key lessons to help you can start and continue to grow your own group practice, listen up!

In this episode you're going to learn how it's actually possible to know exactly what will make the biggest impact in growing your private practice. You didn't go to business school (probably) and it can feel nearly impossible to know what you need to focus on to grow your therapy practice. But the truth is, your skills as a therapist is exactly what makes you qualified (even more than others!) to run and grow a successful private practice. That's what Kasey Compton, author of the book Fix This Next for Healthcare Providers, wants you to know. Join me in our conversation as we unpack the why behind her book and how it's going to help you gain more business confidence and create a plan for growth.

Is it more important that your private practice website be optimized for search engines or is it more important that your website looks great? Many people think that SEO and great design are mutually exclusive. If you want your website to look stunning, well, you'll have to give up on SEO. But you need SEO in order for your clients to find you, right? In this week's Encore Episode of the Private Practice Elevation Podcast, we're going to get to the bottom of the relationship between SEO and website design and usability.

Today's episode of the Private Practice Elevation podcast is going to be right to the point. In this episode, we're going to talk about 5 simple things you need to have on your therapy website in order to get more clients. Many therapists build a website and put a lot of time and effort into it, only to wonder why it's not actually getting them any clients. They think, "if I build it, they'll come, right?" Not always. In this episode, I'll share 5 simple things that many therapists are missing on their websites. Things that will help you get more clients in your own private practice.

This week we are kicking off a series of Encore Episodes! As we ramp up for an awesome fall, we will share some of our listener's favorite episodes. First up, we are hoping you enjoy this conversation with our client, Kayla Reilly! In this episode, you'll learn how you can make the shift from working in your private practice to operating as a business owner and CEO of a group practice. Kayla shares what's worked for her (and hasn't worked) to help her grow her private practice and make the shift to business owner and leader of a great team.

In this week's episode you'll learn how you can leverage content marketing for your private practice to increase your authority and reach more of your ideal clients. Many therapists and private practice owners have heard of content marketing. To help us answer all of our questions and unpack all things content marketing, we're going to chat with Michael Fulwiler. Michael is the former CMO of the Gottman Institute and brings over 10 years of content marketing experience to the table. Now he's helping therapists level up their marketing and become more educated about how to market a private practice successfully!

There are a lot of people out there who are jumping on the coaching bandwagon. Some good. Some… maybe not. But the truth is that no one is more qualified to become a coach than mental health therapists. As you'll see in my conversation with our guest, Katie Read, therapists are already coaching! Katie has a beyond impressive resume and tons of experience, but currently, she's obsessed with helping therapists get profitable doing the creative, out-of-the-box, authentic work they're called to do. If you've ever felt like there's got to be more than one-on-one therapy and you're ready to make a big impact in the world… this one's for you!

Your homepage is often the most visited page on your website. But many people either have not enough information on this page to be effective, or they try and cram everything into one place and end up losing visitors and potential clients. So, how can you make the most of this strategic web page and make sure that you're getting your potential clients to where they need to be in order to convert them to a new client? This short episode is packed with simple tips and things you can do today to improve the homepage on your therapy website.

In this episode of The Private Practice Elevation Podcast, you'll learn how having a digital product to offer your potential clients can help you drive more traffic to your website. You may have heard these terms before: downloadable freebie, a lead magnet, or a free opt-in. To help us understand how you can use digital products to create more referral traffic to your website, we've got Lisa M. Noble from Vivid Visual Solutions as our guest. Lisa is a brand strategist and web designer who works with female therapists and entrepreneurs who are eager to build and grow their client loads. Listen in now!

In this episode we're going to break down Googles coming update called Core Web Vitals and what you need to know to keep your website competitive when it comes to SEO. Google is always making changes to their algorithm. It's something that happens almost weekly to make search results even more useful for visitors. But every so often they make bigger updates that include new ranking factors. Google has announced that in 2021 they will be making updates to their algorithm to include what they call "Core Web Vitals". So, what the heck does that mean and how will impact your website? Well, Core Web Vitals are basically what Google is now considering as vital to providing a good experience to users of your website. This way, they're showing Google users only the best websites out there. Listen up as I explain what Core Web Vitals is and it means for the SEO of your private practice website.

One of the first questions I ask therapists when discussing SEO strategy for their therapy practice is "what keywords do you want to rank for." Many therapists just aren't sure what keywords they should be using on their website and this is step one of helping your clients find you in search engines. So let's talk about it! This episode will help you save time and understand how you can easily uncover the right keywords for your private practice. Listen in now!

As with any platform out there, there are best practices for using YouTube depending on the end goal you have in mind with your online marketing. But, as you'll learn in my conversation with Dr. Marie Fang, there's a way to use YouTube in your therapy practice and that's different than if you wanted to use YouTube to reach a broader audience and grow some passive income. Dr. Marie gives us the inside strategies on both… So if you're wondering why and how to use YouTube to connect with your therapy clients or reach more people for that side hustle you've been thinking about, listen up!

In this episode of The Private Practice Elevation Podcast, you're going to learn step-by-step tips to optimize your Google My Business listing for your therapy practice. It's really step one of any SEO plan… make sure Google knows your business exists and where you're located. To help us understand how to use Google My Business for therapists and private practices, meet our guest, Craig Alsup. Craig has seen his practice grow month over month over the last several years and is seeing exponential traffic and conversions coming from his private practice's Google My Business listing. Grab your pen and paper because you're going to get easy and effective tips to bring your Google My Business listing up to scratch and help more clients find you!

We're wrapping up our 4-episode series on The Online Marketing Summit, a 3-phase marketing plan to establish your private practice online, get traffic and exponentially increase leads and clients in your business. If you missed the first three episodes of The Online Marketing Summit series, you can check them out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online Episode 75: Online Marketing Strategy for Private Practice: The Website Phase Episode 76 - Online Marketing for Private Practice: The Traffic Phase This week's episode is all about strategies that can be a major catalyst to getting traffic to your website, growing an audience and establishing you as an expert in your niche. Listen up as I break down the ways you can increase your authority and reach more of your ideal clients.

Today we're continuing our series based on The Online Marketing Summit, a 3-phase marketing plan to establish your private practice online, get traffic and exponentially increase leads and clients in your business. If you missed the first two episodes of this series, you can check them out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online Episode 75: Online Marketing Strategy for Private Practice: The Website Phase In this episode, we'll dig into the second phase of your online marketing plan: The Traffic Phase. Once you've successfully established your private practice online with a great website filled with the right content to attract and convert your clients, the time has come to amplify your traffic. So, let's dig into some strategies behind getting people to show up to your website.

In the last episode, I laid out my entire philosophy and strategy for marketing a private practice online and the order of events that will help you see exponential traffic and growth in your business. If you haven't listened to that episode yet, check it out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online In this week's episode, we're diving deep into the first phase of marketing your practice online: your website. And I'll go over the various tasks and strategies that go into creating a therapy website that speaks to your ideal client and converts traffic into warm leads and new clients. Listen in now!

Since 2016, when I began this business, the question I've heard the most is this: "There's so much I feel like I should be doing. What's the right thing?" As a business owner, it can often be difficult to understand what we should focus on and when in order to generate more revenue and reach our business goals. In this episode, I'm going to give you an overview of an entire online-marketing strategy that you can use to guide you as you grow your private practice.

In this episode you're going to learn how it's actually possible to know exactly what will make the biggest impact in growing your private practice. It can be easy to feel fully at home as a therapist and a total imposter as a business owner. But the truth is, your skills as a therapist is exactly what makes you qualified (even more than others!) to run and grow a successful private practice. That's what Kasey Compton, author of the book Fix This Next for Healthcare Providers, wants you to know. Join me in our conversation as we unpack the why behind her book and how it's going to help you gain more business confidence and create a plan for growth.

When it comes to business growth, knowing your numbers is extremely important. And that website can be the fuel for growth in your business. If you don't know what the real monetary impact of your investments is (whether that's money, time, marketing focus), you'll have trouble knowing what's working and what isn't. At Private Practice Elevation, we believe that a strategically designed therapy website is the foundation for all of your online marketing. In this episode, we're going to help you determine the actual return on investment you'll get from investing in an online marketing strategy for your private practice.

In our last episode, you got to listen to my conversation with Gordon Brewer, as we unpacked all the reasons why he wants to redesign the website he's built for his group practice. In this episode, I'll take Gordon through the more technical steps involved in redesigning a website and some of the things that really trip people up. I know many of you who listen to this podcast may be contemplating DIYing your therapy website. This episode is for you. We're going to geek out a little bit here, so buckle up!

In this week's episode of The Private Practice Elevation podcast, we're going behind the scenes on a therapy website redesign project to help you understand the key components that can help make these types of projects a success. Whether you've got an outdated private practice website that's just begging for a makeover or you just know that your current website could be better, this episode is going to help you prepare. And it will be extremely applicable because we'll be using a real-life example: my friend, Gordon Brewer, from The Practice of Therapy. Listen in now!

One of the first questions I get when someone decides they're going to build their therapy website using WordPress is, "what hosting company should I use?" With so many hosting companies out there, and at different price points, it can leave you confused when trying to choose the right one. In this episode of The Private Practice Elevation Podcast, I'll share with you some of the key things you'll want to look for when choosing a reliable host for your WordPress website. So how can you avoid choosing a WordPress hosting company that sucks the life out of you and the money out of your wallet? Give a listen to this week's episode!

Have you ever asked yourself the question, "Who am I to…?" "Who am I to raise my therapy rates?" "Who am I to launch an online course?" "Who am I to build a group practice and lead a team?" In this week's episode of The Private Practice Elevation Podcast, we're talking all about imposter syndrome. Imposter syndrome is that little voice that pops up whenever you dare to do something creative or take bold action towards your dreams. It can keep you from moving forward in your private practice and it can keep you playing small, never stepping into those big dreams you've had for yourself. In this episode, I'm chatting with Ernesto Segismundo about all things imposter syndrome. From what it is, what it feels like, to practical ways you can overcome it.

What a roller coaster ride 2020 has been, amiright? I think this year was one of the hardest and emotional years for me in recent memory. From the pandemic, to racial injustice to the 2020 election… This year was a lot. But in the midst of all that, there were certainly beautiful and memorable moments for myself and my family. As we set our sights on 2021, I thought I'd share the podcast episodes from this year that I enjoyed the most. Listen in and enjoy as we ring in the new year!