Nailing Your Product Positioning with April Dunford
Private Equity FunCast · Jim Milbery
March 3, 202252m 29s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Cici Zheng talks with April Dunford, a positioning consultant, speaker, and author on how she helps growth stage companies with positioning. They discuss the difference between product messaging and product positioning, how to "fix" positioning problems, and why founders, PE firms, and portfolio companies should even care about positioning in the first place.