A Founder's Guide to Brand Marketing -- It's Not About Advertising
Private Equity FunCast · Jim Milbery
August 23, 201644m 3s
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Show Notes
The first of many conversations with Brian Walker CEO of AE Marketing Group. We've found that Marketing is often the third wheel at small companies -- behind product development and sales. Brian's team takes a CoCreation and Customer Experience approach to building and marketing products that gets the marketing function heavily involved in improving operations and products. So, come have a listen!