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In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir's innovative solutions, and strategies for success in 2026. Discover how targeted segmentation, testing, and omni-channel orchestration are transforming direct mail's role in modern marketing.Chapters:00:00 Intro02:28 Lindsay Weisgerber's Career Journey11:14 Understanding Gundir's Unique Approach14:36 The Evolution of Direct Mail Marketing17:26 Gundir's Solutions for Diverse Client Needs24:29 Success Stories from Gundir's Clients30:31 The Importance of Testing and Attribution34:12 Trends to Watch in 2026Get in Touch with Lindsay:LinkedInResources:Gundir WebsitePostalyticsMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t.The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy.Chapters:00:00 Intro06:23 Josh Gold's Journey in Direct Mail11:44 The Resurgence of Direct Mail18:03 Effective Strategies for Direct Mail25:29 The Humor Behind Pre-Sorted Bullshit33:34 Integrating Direct Mail with Omnichannel MarketingGet in touch with Josh:Josh's LinkedInMentions:Pre-Sorted Bullsh*tRick RappeyRPM Direct MarketingMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing.Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies.Chapters:00:00 - Intro02:09 - Susan Frew's Unique Journey06:33 - The Role of AI in Business10:53 - Understanding Vibe Marketing14:03 - The Importance of Direct Mail21:57 - Leveraging AI for Marketing29:58 - Get in Touch with SusanGet in Touch with Susan:Susan's LinkedInSusan's WebsiteMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns.The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity.Chapters:00:00 - Intro01:47 - Introducing Chas Rubino02:47 - Gabe Petersen's Career Journey08:03 - The Role of Global Director of Field Strategy10:40 - Overview of Calix and Its Offerings11:38 - Collaboration in the Rural Telco Space12:59 - The Importance of Engagement in Marketing17:58 - The Partnership Between Postalytics and Calix26:27 - Market Trends and Customer Engagement Strategies34:00 - The Importance of Brand in a Competitive Landscape37:45 - Calix ConneXions Conference 2025Calix ConneXions Conference 2025Mentions:Zack KilgoreAshley GustafsonVerizonBrightspeedallO

In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.Chapters:00:00 - Intro02:14 - Jari Bolander's Unique Journey07:15 - Transitioning to Marketing and Storytelling09:13 - Understanding Decision Counsel and Subscriber14:00 - Challenges in the Broadband Service Provider Industry22:09 - The Importance of Differentiation in Marketing29:55 - Cutting Through the Noise of Digital Advertising38:32 - The Importance of Partnerships in the Broadband Industry44:06 - Understanding Marketing Standards and Best Practices49:44 - Get in Touch with JarieGet in Touch with Jarie:Decision Counsel WebsiteMentions:Gary HalbertDecision CounselCalix ConneXions 2025

In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology.The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance. Chapters:00:00 - Intro01:45 - Derric's Accidental Journey to Leadership05:18 - The Growth and Evolution of DickersonBakker10:20 - The Mission and Success Factors of DickersonBakker15:03 - Client Engagement and the Consulting Model18:21 - Transitioning to a Holistic Consulting Approach23:41 - The 2024 Nonprofit Leaders Study Overview36:07 - Thoughts on Omnichannel Marketing Strategies47:09 - The Importance of Data and Personalization in Fundraising51:33 - Get in Touch with DerricGet in Touch with Derric:DickersonBakker WebsiteMentions:Clark DickersonAndrew OlsenTerry LinhartSimon SinekCargill AssociatesDuke UniversityMore About Postalytics:Postalytics WebsiteLinkedInYouTube

In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza.The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies.Chapters:00:00 - Intro04:51 - Mike Rizzo's Journey into Marketing Operations10:48 - The Birth of a Community and Its Challenges18:21 - A Community Led Event Called Mopsa Palooza22:46 - Research Insights on the Future of Marketing Operations29:21 - Integrating Offline and Online Marketing Strategies36:44 - Get in Touch with MikeGet in Touch with Mike:Mike's LinkedInMarketingOps WebsiteMore About Postalytics:Postalytics WebsiteLinkedInYouTube

In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations.Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts.Chapters:01:35 - Greg Warner's Journey and MarketSmart's Foundation06:39 - Understanding Major Donors and Engagement11:18 - MarketSmart's Approach to Donor Engagement20:55 - Using Engagement Scores in Fundraising27:06 - Greg's Take on Direct Mail in Omnichannel Marketing35:30 - Free Tools and Resources for Nonprofits39:11 - Get in Touch with GregGet in Touch with Greg:MarketSmart WebsiteGreg's LinkedInBooks:Engagement Fundraising by Greg WarnerMore About Postalytics:Postalytics WebsiteLinkedInYouTube

In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention.Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age.Chapters:00:00 - Intro02:25 - Wendy's Journey in Nonprofit Fundraising08:45 - Exploring Peer-to-Peer Texting16:24 - Implementing Texting Programs for Nonprofits28:54 - The Role of Direct Mail in Omnichannel Strategies40:57 - Future of Peer-to-Peer Texting and Best Practices43:05 - Get in Touch with WendyGet in Touch with Wendy:Wendy's Email - [email protected] Warwick Donordigital Website2025 Bridge ConferenceMentions:Evan TigheKate MucciCompanies/Organizations:Student Conservation AssociationSemper Virens FundTrust for Public LandNTENGreat Small Works

In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts.She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising efforts.Chapters:00:00 – Introduction to Omnichannel Marketing and Nonprofits01:42 – Colleen Carroll's Journey into Nonprofit Work04:08 – Understanding Double the Donation's Mission07:29 – Colleen's Role in Community and Events12:01 – The Importance of Employer Matching Gifts15:51 – Success Stories from Double the Donation19:37 – Omnichannel Marketing Strategies for Nonprofits23:33 – Preview of the Bridge Conference Presentation26:22 – Get in Touch with Colleen Get in Touch with Colleen:Colleen's LinkedInColleen's EmailDouble The Donation WebsiteMentions:Sara MurphySan Diego Humane SocietyMichael J. Fox FoundationLehigh UniversitySave the Children USMore About Postalytics:Postalytics WebsiteLinkedInYouTube

In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gryniewicz of Odd Duck LLC about the transformative power of storytelling in nonprofit marketing. They discuss the importance of hope-centric messaging over fear-based approaches, the development of a narrative framework for effective communication, and share successful case studies that illustrate the impact of these strategies.The conversation emphasizes the need for authenticity and alignment in messaging across various channels to engage audiences effectively and drive social change.Chapters:00:00 - Intro01:44 - Josh's Background & Career Journey02:44 - Documentary vs Data Storytelling Impact06:31 - Hope-Centric Messaging Framework10:27 - Vaccine Campaign Case Studies17:22 - Omnichannel Story Mapping24:37 - DIY Community Video Success33:34 - Get in Touch with JoshGet in Touch with Josh:Josh's EmailOdd Duck WebsiteMentions:Brian HalliganDharmesh ShahNational Indian Health BoardMore About Postalytics:Postalytics WebsiteLinkedInYouTube

In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption.They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation.Chapters:00:00 - Intro02:15 - Scott's Background & Career Journey03:00 - Early Days of Marketing Technology07:03 - Evolution of the MarTech Landscape09:34 - Generative AI in Marketing12:00 - HubSpot's AI Tools & Industry Adoption21:45 - HubSpot's Partner Ecosystem Growth30:39 - Omnichannel Marketing Strategies35:24 - Get in Touch with ScottGet in touch with Scott:Scott Brinker's LinkedInChiefmartec WebsiteHubSpot EcosystemMentions:Brian HalliganDharmesh ShahFranz RiemersmaEthan MollickKaren EngRiversideRunway More About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign.They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold emails across industries. The conversation offers tactical insights on testing, deliverability, and building an omnichannel strategy that actually works.Chapters:00:00 - Intro 02:26 - The Office UK vs US03:37 - James's Journey from Law to Marketing08:30 - Key Priorities at Hunter.io12:07 - Is Cold Email Really Dead?16:04 - Messaging Madness 2025 Campaign25:16 - The Role of Cold Email in Omnichannel Marketing28:45 - Leveraging AI in Marketing Strategies34:18 - Get in Touch with JamesGet in Touch with James:James Milsom on LinkedInHunter WebsiteLinks:State of Cold Email 2025 Report More About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, host Dennis Kelly speaks with Charly Jarrett, a digital nonprofit specialist at HJC, about the transformative role of AI in nonprofit fundraising. Charly shares her personal journey into the sector and offers practical strategies for safely and effectively adopting AI in a nonprofit environment.The conversation explores common fears around AI, the importance of data-driven decision-making, and how AI can be used to reduce burnout and streamline day-to-day operations. From enhancing donor targeting to supporting accessibility and staff development, this episode is packed with insights for nonprofit leaders looking to embrace technology and elevate their fundraising impact.Chapters:00:00 - Intro01:45 - How Charly’s Career Journey Led to AI in Fundraising04:50 - What Are Nonprofits Afraid of When It Comes to AI11:45 - How Should Nonprofit Leaders Start Thinking About AI21:36 - How to Begin Using AI in Fundraising Strategy26:37 - How Spark Points and Data Can Improve Omnichannel Fundraising27:34 - How AI Can Help Discover Patterns Across Channels29:12 - Final Thoughts on the Impact of AI in the Workplace33:10 - How AI Can Help Reduce Burnout in a Female Dominated Sector33:56 - Get in Touch with CharlyGet in Touch with Charly:Charly JarrettHJC WebsiteMentions:ClaudeVancouver Island Economic ForumDigital Outlook Report More About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content.Chapters:00:00 - Intro03:09 – Michael’s Background and Path to Gather Voices11:19 – What Is Community-Driven Video?19:06 – Using Video in the Purchase Funnel21:57 – Ideal Customer Profile and Vertical Strategy30:32 – Helping Non-Video Marketers Create Content34:48 – Direct Mail and Omnichannel Marketing Use Cases38:52 – Get in Touch with MichaelGet in Touch with Michael:Michael's LinkedInGather Voices WebsiteMentions:Rich SchlackmanMake-A-Wish FoundationAlzheimer’s AssociationAmerican Bar AssociationAssociation of the Wall and Ceiling IndustryAmerican College of Foot and Ankle Surgeons More About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators, particularly around single source of truth data.The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape.Chapters:What Inspired Hannah to Start Second Mile – 02:10Defining Revenue Operations and How It’s Applied – 06:51Challenges in the Fiber Broadband Space – 10:29Why Clean Data is the Key to Growth and Automation – 13:18What Makes HubSpot a Great Fit for Fiber Companies – 14:58The Value of Integration and Reducing Technical Debt – 16:58Using HubSpot for Omnichannel Campaigns and Personalization – 20:26The Risk of Relying on a Single Channel – 23:53Get in Touch with Hannah and Second Mile – 25:11Get in Touch with Hannah:Hannah's LinkedInThe Second Mile Website More About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges.The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact.They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good.Chapters:00:00 – Intro03:00 – The Origin Story of Benevolent Tech12:45 – How the Nonprofit Tech Landscape Is Evolving28:18 – What It Means to Be a Benevolent Business28:24 – Who Benevolent Tech Serves and Their Ideal Clients32:15 – The Power of Human-Centered Design34:55 – Why Postalytics Matters to the Nonprofit Sector37:13 – Looking Ahead: Innovation from 2025 to 203045:50 – HubSpot Day at NTC and the Vision Behind It56:39 – How to Connect with Benevolent TechGet in Touch with Benevolent Tech:Tracy Kronzak's LinkedInBrian GreenwaldBenevolent TechHubSpot Day @NTC25Mentions:Maurizio ZolloTed CruzHubSpotCandidNTEN (Nonprofit Technology Network)Imperial College London – Leonardo CentreMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling.Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement.Chapters:Intro - 00:00Brian’s Career Journey and the Road to Decision Science – 01:47How Decision Science Helps with Data-Driven Marketing – 08:42Maximizing Direct Mail ROI with AI and Predictive Models – 16:10Scaling Direct Mail from 200K to 1M Pieces – 19:02Omnichannel Marketing in Financial Services – 26:04Data-Driven Direct Mail and Omnichannel Integration – 28:59Get in Touch with Brian – 33:04Get in Touch with Brian:Brian's LinkedInMentions:Stephen YorkeDecision Science LLCUSPSMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment.Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing.Chapters:Intro - 00:00Drew’s Career Journey and the Birth of Renegade Marketing - 02:35Building a Community for Marketing Leaders with CMO Huddles - 05:42Why CMOs Need to Invest in Their Personal and Company Brand - 07:58Key Challenges for CMOs and the Importance of Branding - 08:25The Power of Experimentation and Data-Driven Marketing - 11:16The Role of Multi-Channel Marketing in Brand Growth - 15:48Why Consistency and Alignment Matter in Marketing - 26:48Get in Touch with Drew - 34:38Get in Touch with Drew:Drew's EmailCMO Huddles WebsiteMentions:Global Penguin SocietyDr. Pablo BorborogluUrban Green CouncilGartnerJay BaerMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry.Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement.Chapters:Intro - 00:00Ruby’s Career Journey - 02:01Building a Marketing Team at Vantage Point - 06:58Understanding Vantage Point’s Clients - 11:24Key Challenges in Broadband Marketing - 14:03Collaborating with Industry Experts - 14:50The Role of Direct Mail in Omnichannel Strategies - 22:00Harnessing Automation for Marketing Success - 26:01Get in Touch with Ruby - 27:25Get in Touch with Ruby:Ruby's EmailVantage Point Solutions WebsiteMentions:Brian EngaMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace. Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.Chapters:Intro - 00:00Introduction and the "Shark" Nickname - 01:32Career Journey to Speaker and Podcaster - 03:01The Shark Metaphor in Marketing - 09:01Differentiation and the "Sea of Sameness" - 12:36Integration of Direct Mail with Omnichannel Marketing - 17:08The Importance of Standing Out in Marketing - 26:33Get in Touch with Kenneth - 29:40Get in Touch with Kenneth:Kenneth's LinkedInWebsiteMentions:Kenneth's podcast "A Shark's Perspective"Speakernomics PodcastSt. Jude Children's Research HospitalHedwig von RestorffMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology.Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations.Chapters:00:00 - Intro02:01 - Salvatore’s Origin Story and the Journey to Fundraise Up07:50 - Understanding Fundraise Up's Mission and Rapid Growth13:24 - What Salvatore Focuses on as Chief Community Officer16:23 - The Impact of Online Donation Forms on Fundraising22:02 - Building an Ecosystem to Enhance the Donor Experience25:25 - Engaging with the Partner Ecosystem as a Fundraise Up Customer27:47 - Redefining Direct Mail with Creativity and Technology32:55 - Get in Touch with SalvatoreGet in Touch with Salvatore:Salvatore's LinkedInSalvatore's EmailMentions:UNICEF USAThe Salvation Army USAThe American Heart AssociationAsia WildThe American University of RomeUniversity of CaliforniaChild Mind InstituteMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys.Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation.Chapters:00:00 - Intro00:17 - Meet Erik Tomalis and Virtuous07:04 - Smart Nonprofits Using CRM and Automation10:31 - Top Priorities for Adopting a New Platform15:39 - The Responsive Maturity Model Presentation at Bridge Conference20:23 - Get in Touch with ErikGet in Touch with Erik:Erik's LinkedInVirtuous WebsiteVirtuous Ebooks:How To Cultivate Deep Donor Relationships at ScaleThe Responsive NonprofitMentions:Gabe CooperHarold J. "Si" SeymourGiving InstituteAssociation of Fundraising Professionals (AFP)Bridge Nonprofit ConferenceMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give.Pedro also discusses the strategic approach to major gift fundraising and the integration of direct mail and other channels in an omnichannel marketing strategy. He highlights the use of direct mail to ask questions and gather data from donors, as well as the potential of QR codes to bridge the offline and online experience.Chapters:00:00 - Intro01:38 - Introduction and Pedro's Career Journey07:16 - The Importance of Building Relationships in Major Gift Planning10:22 - Strategic Approach to Major Gift Fundraising18:16 - Highlights on Saving Time and Spurring Creativity in Fundraising22:20 - Integrating Direct Mail in an Omnichannel Marketing Strategy24:22 - Bridging Offline and Online with Direct Mail and QR Codes26:24 - Get in Touch with PedroGet in Touch with Pedro:Pedro's EmailPedro's LinkedInMentions:UnidosUSCharles SchwabFidelity CharitableMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves making gifts to nonprofits that usually require a third party to be involved, such as stock gifts or real estate gifts. Aquanetta emphasizes the need for effective marketing strategies in planned giving, including educational content, direct mail, and a strong online presence. She also highlights the significance of stewardship and retention in planned giving programs.Chapters:01:28 - Aquanetta's Background08:07 - Defining Planned Giving and Its Importance10:40 - Marketing Strategies for Planned Giving16:33 - The Role of Direct Mail in Planned Giving25:30 - Stewardship and Retention in Planned Giving Programs28:23 - National Make-A-Will Month and National Estate Planning Awareness Week32:11 - Get in touch with AquanettaGet in touch with Aquanetta:Aquanetta's LinkedInGeorge Mason University WebsiteMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and generosity.He discusses the potential of AI in the nonprofit sector, emphasizing the importance of responsible AI and the need for nonprofits to embrace change and invest in research and development. Nathan also highlights the role of curiosity in leveraging AI effectively and shares practical applications of AI in fundraising campaigns.Chapters:00:00 - Intro01:57 - Introduction to Nathan Chappell and the Intersection of AI and Generosity09:46 - The Impact of AI on Fundraising16:12 - The Mix Between Predictive AI and Generative AI22:20 - Legitimate Concerns and Fear-Based Limitations of AI in Fundraising27:28 - The Need for Curiosity and the Grassroots Movement of Fundraising AI36:55 - Practical Applications of AI in Fundraising Campaigns42:31 - Get in touch with NathanGet in touch with Nathan:Nathan's LinkedInChappell + Crimmins WebsiteMentions:Sam AltmanCarvana Books:The Generosity Crisis by Nathan Chappell, Brian Crimmins and Michael AshleyBuild the Life You Want by Arthur C. BrooksMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis interviews Mark Becker, founding partner of Cathexis Partners, about the role of technology in the nonprofit industry. They discuss the importance of selecting and implementing the right technology stack, the impact of well-defined technology projects on nonprofits, and the current landscape of nonprofit tech vendors.They also touch on the pain points of the legacy direct mail workflow and the need for more efficient and secure data management. Mark shares insights from his experience working with nonprofits and offers resources for further learning.Chapters:00:00 - Intro02:35 - Mark Becker's Path to Success09:34 - Nonprofit Tech Challenges and Solutions12:04 - Success Stories in Nonprofit Tech15:41 - Key Platforms in the Nonprofit Tech Landscape24:31 - Streamlining Direct Mail for Nonprofits27:12 - Get in Touch with MarkGet in Touch with Mark:Cathexis Partners WebsiteMark BeckerMentions:BonterraEvent 360Susan G. Komen for the CureMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition.She highlights the importance of career development and offers advice on navigating these challenges. Eliza concludes by discussing the evolving landscape of nonprofit marketing and the need for organizations to invest in brand and adapt to changing trends.Chapters:00:00 - Intro01:09 - Eliza's Background06:41 - Eliza's Career in MDKM10:27 - Evolution of Nonprofit Marketing and Trends for 202514:59 - Crafting a Simple and Memorable Emotional Story18:16 - Eliza's Highlights from the Bridge Conference Panel26:06 - Juicy Questions from the Advice Column28:00 - Work-Life Balance and Personal Fulfillment30:02 - Get in Touch with ElizaGet in Touch with ElizaEliza's LinkedInMKDM WebsiteMentions:MDKMDMFAAmy BobrickKesi MarcanoMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring.Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry.Chapters:00:00 - Intro01:35 - Erica's Background and A Direct Solution09:07 - Building Multichannel Campaigns for Small Nonprofits14:52 - Building a Brand for Sustainable Revenue Growth20:43 - Overcoming Pain Points in Segmentation and Channel Diversification27:30 - Influential Figures in Erica's Career Journey29:32 - The Bridge Integrated Marketing & Fundraising Conference33:13 - Get in Touch with EricaGet in Touch with Erica:Erica's EmailErica's LinkedInA Direct Solution WebsiteMentions:The Nonprofit AllianceHarvey McKinnonKen BurnettSean TrinerJulia CampbellThe Bridge Integrated Marketing & Fundraising ConferenceMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

Tim Oleary, CEO of NextGen Fundraising, discusses the evolution of fundraising in the nonprofit sector and the importance of integrating digital channels with traditional print methods. He emphasizes the need for a coordinated approach to fundraising, using data science, automation, and creative strategies to create a personalized and engaging donor experience.Tim also highlights the challenges faced by nonprofits, such as acquisition and resource allocation, and the role of agencies in helping organizations navigate these challenges. He concludes by mentioning the upcoming Bridge Conference in Washington, D.C., where NextGen Fundraising will be showcasing their innovative solutions.Chapters:00:00 - Intro01:10 - Tim O'Leary's Career and NextGen05:49 - Nonprofit Fundraising Evolution10:53 - Evolving Skills and Team Dynamics at NextGen13:31 - Challenges in Channel Integration16:38 - Custom Solutions for Diverse Clientele21:03 - Aligning Fundraising with Strategy22:56 - Balancing Long-Term Goals with Immediate Needs25:15 - Bridge Integrated Marketing & Fundraising ConferenceGet in Touch with Tim:Tim's LinkedInNextGen Fundraising WebsiteMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization.He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education.Chapters:00:00 - Intro01:07 - Introduction and Background08:40 - The Shift from Backbone to Fiber11:35 - Translating Technical Efforts for Your Target Audience14:26 - Understanding and Choosing the Right Internet Package27:05 - Personalizing Direct Mail for Business and Residential Customers31:03 - Pain Points in Direct Mail Operations33:18 - The Real-World Impact of ConnectivityGet in Touch with Steve:Steve's LinkedInLiveOak FiberMentions:CenturyLink (Qwest)SoftBankInfraRed Capital PartnersJP MorganJody CraftShane SchillingChris BachJennifer PowersMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

Jesse Cunningham, Platform Partnerships Manager at HubSpot, shares his journey to joining HubSpot and the value of integrations in marketing technology. He discusses the benefits of the HubSpot Partner Program and how it creates a win-win-win scenario for customers, partners, and HubSpot.The conversation also explores the challenges of navigating the vast marketing tech ecosystem and offers insights on making good integration choices. The importance of using first-party data and creating a connected ecosystem is emphasized, along with the power of personalized experiences for customers. Jesse provides resources for finding great integrations in the HubSpot app marketplace.Chapters:00:00 - Intro01:51 - How Jesse Joined HubSpot06:28 - HubSpot's Commitment to Partnership13:55 - Lessons and Insights Around Marketing Solutions18:42 - Optimizing Marketing with Personalized Customer Engagement21:48 - Integrations for Enhanced Customer Experience23:26 - Get in Touch with JesseGet in Touch with Jesse:Jesse's LinkedInMentions:Yamini RanganScott BrinkerMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success.Chapters:00:00 - Intro01:41 - Introduction to Utopia Fiber and Kimberly McKinley04:09 - Pain Points, Solutions and Challenges in Fiber Marketing07:09 - Competing Against Established Fiber Giants09:21 - Executing Ecosystem Integration for Real Impact11:49 - Shifting Perspectives in Fiber Marketing Beyond Digital Approaches18:12 - Leveraging Technology to Build Human Connections20:11 - The Role of Transparency23:21 - Combining Traditional and Digital Marketing for a Young Audience26:18 - Interesting Tidbits About Kim27:18 - Get in Touch with KimGet in Touch with Kim:Kimberly's LinkedInUtopia Fiber WebsiteMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project.Chapters:00:00 - Intro02:12 - The Beginning of Digital Reach07:43 - Finding the Right People During Growth13:03 - Strategic Use of Direct Mail for Nonprofit Engagement19:08 - Expanding Engagement Through Instant Communication22:54 - Get in Touch with MandyGet in Touch with Mandy:Mandy's LinkedInDigital Reach WebsiteMentions:ZapierGoogle OptimizeWordPressHubSpotSalesforceThe Connecticut ProjectMelvin MedinaMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.Chapters:00:00 - Intro02:45 - Fold Factory Founding Story06:10 - Unveiling Fold of the Week's YouTube Success14:50 - From YouTube Series to Online Courses19:14 - Keys to Direct Mail Success in Digital Marketing25:14 - Trish's Course Target Audience and Value Proposition28:27 - Common Missteps in New Direct Mail Initiatives36:15 - Get in Touch with TrishGet in Touch with Trish:Trish's LinkedInFold Factory WebsiteMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR). Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation.Chapters:00:00 - Intro01:20 - Casey's Journey and Day-to-Day Focus02:46 - Casey's Drive for Organic Growth at ActiveCampaign05:06 - ActiveCampaign's Approach to Omni-Channel Marketing Efficiency10:53 - Building Early Success in Campaigns with Automation17:16 - ActiveCampaign's Latest Exciting Announcement19:28 - Ecosystem Differentiation in Integrations22:57 - Get in Touch with CaseyGet in Touch with Casey:Casey’s LinkedInCasey’s EmailActiveCampaign Website Mentions:McKinsey & CompanyBlackRockSendosoBonjoroOneSendZapierMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.Chapters:00:00 - Intro03:00 - Brad's Path to DirectMail 2.0 Co-Founder08:28 - Unveiling Customer Utilization and Impact13:29 - Navigating Long-standing Attribution Methods17:41 - Marketers' Success Tips for Informed Delivery Campaigns22:33 - AI's Impact on Omnichannel Campaigns25:13 - Smart Investing in AI Trends for Business Growth28:10 - Direct Mail and Digital in Political Campaigns32:01 - Get in Touch with BradGet in Touch with Brad:Direct Mail 2.0 WebsiteBrad’s EmailMentions:Joy GendusaUSPSMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.Chapters:00:00 - Intro02:18 - Thomas' USPS Role and Impact on Marketers06:37 - 2023 Consumer Trends and Insights10:10 - Direct Mail is a Premium Way to Communicate13:51 - USPS Transformation and "Delivering for America" 20:01 - Delivering Performance Direct Mail in the United States 202325:17 - The Impact of Marketing Automation on Direct Mail Usage28:47 - The Evolution of Marketing Tech and Its Benefits for Marketers32:58 - Unlocking the Power of USPS Informed Delivery37:35 - Get in Touch with ThomasGet in Touch with Thomas:USPS WebsiteMentions:Louis DeJoyWinterberry GroupMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies.Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends.Chapters:00:00 - Intro02:21 - Mike’s Journey to Print Mail Consultants05:22 - Change and Consistency in Print and Mail11:54 - The Technology Evolution in the World of Print and Mail18:57 - Barriers to Direct Mail Adoption24:03 - The Rebirth of Direct Mail and What Triggered It29:19 - Mike's Key Advice for Marketers on Direct Mail32:16 - Get in Touch with MikeGet in Touch with Mike:PMC Content Services WebsitePrint Mail ConsultantsMike’s LinkedInMentions:Bell and HowellMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more.Chapters:00:00 - Intro01:46 - Brian's Journey to GRI Group Presidency05:41 - Boosting ROI Through Omnichannel Marketing09:02 - Using Data for Targeted Client Segmentation and Personalization12:56 - The Pros and Cons of Automated Direct Mail in Campaigns17:30 - Innovative Automation in Insurance Direct Mail21:54 - Balancing Performance and Brand Investments for Clients27:17 - Get in Touch with BrianGet in Touch with Brian:GRI Group WebsiteBrian’s EmailMentions:Fortune 500More About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Kevin Lee, the visionary CEO at eMarketing Association, an organization dedicated to empowering marketers across the advertising, marketing, media, and agency spectrum. Committed to education and support, the association facilitates connections and knowledge exchange within the realm of paid media (advertising, influencers, promotions, sponsorships), earned media (PR, digital PR, social media, SEO, content marketing), owned media, and CRM/retention marketing.Kevin also founded We-Care, a cause marketing platform which generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($450+ million in donations). Kevin has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing. Kevin received his MBA from Yale and is an investor and advisor for various ad-tech, mar-tech, ecommerce and other companies.Chapters:00:00 - Intro02:42 - Kevin’s Story From Yale to Marketing Success10:01 - Balancing Time and Energy in Managing Multiple Platforms14:27 - Exploring the Evolution of Giving Forward + Gawker23:05 - Kevin’s Transition from SEM to Direct Mail and Omnichannel Insights30:39 - Marketing Investments During Economic Uncertainty34:15 - Navigating Generative AI's Impact on SEO and Marketing Channels39:40 - Get in Touch with KevinGet in Touch with Kevin:Kevin’s LinkedInMentions:Marin SoftwareTruth NutritionDiditGiving ForwardGawkerMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael's expertise. Beyond technical know-how, Michael is a conductor of collaborative brilliance, uniting creative minds to craft captivating print narratives that make a lasting impact on audiences worldwide.Through his journey in the production seat, Michael recognizes that the real magic happens when innovative ideas converge. He enlivens print and marketing campaigns, connecting brands to audiences through a spectrum of integrated services and technology.Chapters:00:00 - Intro02:08 - Michael’s Career Journey in Marketing and Omni-Channel Communications06:22 - RRD's Perspective on Direct Mail and Omnichannel Marketing08:39 - Crafting Strategies in Marketing Campaigns11:51 - Innovative Multichannel Campaign Success Story16:45 - Acuity by R&D's Impact on Direct Mail Testing21:02 - RRD's "Go Creative" Global Creative Services29:12 - Exploring Optichannel Marketing Trends and Insights31:54 - Fostering Customer Relationships with QR Codes and Direct Mail35:41 - Get in Touch with MichaelGet in Touch with Michael:Michael’s Phone - 248-207-0690Michael’s EmailRR Donnelley WebsiteMentions:The Hennegan CompanyRobert Ott, JrUnreal EngineMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Lianne Wade, a Senior Director of Client Service at MERGE Boston, specializing in integrated marketing. She is highly skilled in employing omnichannel strategies that incorporate various channels, including direct mail, to drive successful campaigns. Lianne's expertise extends to customer insights, data analytics, omni-channel marketing strategy, and measurable, ROI-based strategies.She is a respected industry contributor, having published her work in prominent blogs and publications such as Target Marketing, Direct Marketing, Chief Marketer, MarketingSherpa, and Mad Marketer. Lianne has also been featured as a speaker on the ALS Ice Bucket Challenge and is recognized as an accomplished author and thought leader in the marketing field.Chapters:00:00 - Intro02:09 - Marketing Background and Career at MERGE07:43 - Direct Mail's Success in Healthcare13:06 - Regulation's Impact on Health Campaigns18:16 - Enhancing Open Enrollment with Multi-Channel Marketing27:05 - Exploring the Rise of Online Response Channels32:40 - DEI Strategies in Healthcare Insurance Marketing40:30 - Get in Touch with LianneGet in Touch with Lianne:Merge WebsiteLianne’s EmailLianne’s LinkedInMentions:CMS - Centers for Medicare & Medicaid ServicesHealthcare.govAetnaCVS HealthMedicaidMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over 18 years, applying proprietary testing and optimization techniques to lead generation, customer acquisition, triggered marketing and many other types of campaigns.Jeff has started two successful direct marketing agencies and has been CEO or part of the management team at agencies for the past 20 years. He’s considered one of the direct marketing industry’s true thought leaders, and has recently contributed to a cool new book called “The Most Amazing Marketing Book Ever”.Chapters:00:00 - Intro02:06 - Early Influences and the Path to Direct Marketing04:25 - Starting Strong in Direct Mail08:11 - Unique Characteristics of Direct Mail Data13:38 - Perceptions of Direct Mail vs. Digital Channels16:44 - Creative Trends in Direct Mail20:40 - Innovative Technology at Gunderson Direct23:50 - Emerging Data Sources in Direct Mail Marketing27:32 - Key Advice for Novice Marketers in Direct Mail32:31 - An Inspirational Direct Mail Success Story34:38 - The Evolving Landscape of Direct Mail in Marketing36:38 - The Most Amazing Marketing Book Ever38:25 - Get in Touch with JeffGet in Touch with Jeff:Gunderson Direct WebsiteJeff’s EmailBooks:“The Most Amazing Marketing Book Ever” by Mark W. SchaeferMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Steve Falk, the VP Partnerships and Sustainability at The AIIM Group in Aurora, Ontario. With expertise in both physical and digital technologies, Steve and the team at AIIM integrate triggered Variable Data Printing and Direct Mail into clients' tech stacks, driving improved sales, customer engagement, and charitable donations.  Steve’s a well known expert in omnichannel marketing that includes personalized mail across both Canada and the US. He’s also developed a significant body of work to help understand the carbon footprint of direct mail, and has developed programs at AIIM that utilize advanced carbon offset techniques.  Chapters:00:00 - Intro02:47 - The Journey of Steve in the Marketing World11:25 - Direct Mail's Power in Timeliness and Personalization15:14 - AIIM's Key Solutions for Its Customers18:35 - The Transformation of Direct Mail into Tech-Integrated Marketing21:29 - The Evolving Landscape of Omni-Channel Marketing27:17 - AIIM's Carbon Neutral Direct Mail Service39:01 - Get in Touch with SteveGet in Touch with Steve:Steve’s EmailAIIM WebsiteMentions:Prime DataMailcomThe Sustainable Mail GroupMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print production experts that help clients get to market effectively and efficiently. Bruce is also a member of the Forbes Agency Council, has been heavily involved in the New England Direct Marketing Association, and has a passion for sustainable marketing that we’ll dive into today. Chapters:00:00 - Intro02:33 - Bruce's Marketing Journey and BKM Foundation11:39 - Finding Consistency Across Banking and Non-Banking Clients17:25 - Unique Challenges in Banking Marketing at BKM20:26 - Bruce's Top 3 Tips for Omnichannel Campaigns27:35 - The Power of Profitability-Based Segmentation31:54 - Bruce's Passion for Sustainable Marketing40:18 - Get in Touch with BruceGet in Touch with Bruce:BKM Marketing WebsiteNet Zero NowMentions:Sam RiccoMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around.Nancy has an extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local.Chapters:00:00 - Intro02:03 - From Early Career to Behavioral Science in Marketing04:39 - Exploring the Power of Behavioral Science in Marketing08:42 - Enhancing Direct Marketing with Emotion-Driven Strategies12:23 - Embracing Counterintuitive Marketing with Behavioral Science18:52 - Testing Behavioral Science in Direct Marketing21:24 - Direct Mail Testing with Behavioral Science Insights26:48 - Behavioral Science Marketing Insights in Nancy’s Book28:39 - Get in Touch with NancyGet in Touch with Nancy:Nancy's LinkedInHBT Marketing WebsiteMentions:Robert CialdiniJohn SissonBooks:“Using Behavioral Science and Marketing” by Nancy Harhut“Influence: The Psychology of Persuasion” by Robert CialdiniMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel