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Ep. 118: Prime Suspects - January 26, 2026
Episode 121

Ep. 118: Prime Suspects - January 26, 2026

Prime Suspects

January 26, 202626m 54s

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Show Notes

Prime Suspects is back with Ep. 118, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

Hear the guys discuss:

  • The fallout from the NFL Conference Championship games, how Prime Sports and Betcris fared, sharp vs. public action, weather-driven line moves, and key lessons from live betting performance

  • The evolving role of prediction markets in sports betting, whether sportsbooks should view them as real competition, how regulators may respond, and why the hype may be outpacing reality

  • UFC betting under the Paramount partnership, strong volume trends, and integrity concerns after a fight was pulled due to suspicious betting activity

  • Broader industry innovation, from Underdog’s automated savings product tied to wagering behavior to global betting trends highlighted by strong Australian Open handle driven by U.S.-friendly start times

 

Watch the video version here.

 

More: 

Register at PrimeSports.com

Download the Prime Sports app

Follow Prime Sports on Twitter/X

Follow Prime Suspects on Twitter/X

Follow Joe Brennan on Twitter/X

Follow Adam Bjorn on Twitter/X

 

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