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PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California · USC Center for Public Relations

46 episodesEN

Show overview

PR Future, the USC Center for Public Relations Podcast has been publishing since 2020, and across the 6 years since has built a catalogue of 46 episodes. That works out to roughly 25 hours of audio in total. Releases follow a roughly quarterly cadence.

Episodes typically run twenty to thirty-five minutes — most land between 27 min and 37 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is still active — the most recent episode landed 1 months ago, though releases have slowed compared with earlier in the run. The busiest year was 2020, with 12 episodes published. Published by USC Center for Public Relations.

Episodes
46
Running
2020–2026 · 6y
Median length
33 min
Cadence
Quarterly-ish

From the publisher

The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Our fall 2024 and spring 2025 seasons will include interviews with our Board of Advisers members and their agency teams discussing recent research, reflecting on the ethical use of AI, and examining upcoming themes in our 2025 Global Communication Report.

Latest Episodes

View all 46 episodes

How GEO is changing the PR Industry

Apr 15, 202637 min

Inside Hollywood PR: A Conversation with Simon Halls

Dec 1, 202543 min

Interviewing AI About The Future of PR: A Conversation with Rupert

Nov 24, 202522 min

Student Voices of The Relevance Report 2025: Sports

Nov 17, 202526 min

Relevance Report 2025: Sports

Nov 1, 202531 min

PRWeek Replay: AI Activated Discussion

Jun 9, 202528 min

Mind The Gap: 2025 Global Communication Report Recap

Jun 3, 202547 min

Life Actually: A No Bullshit Study on the Future Gen Z Wants ft

May 21, 202537 min

The Future of PR: Exploring Four Generations in the Workforce

Apr 24, 202557 min

A conversation with Chantelle Darby, Accel's VP of Communications

Apr 16, 202536 min

2025 USC Annenberg Relevance Report: AI Activated

Mar 24, 202544 min

The evolving world of PR & Comms, with Pilaar Terry

Dec 30, 202440 min

AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan

Nov 26, 202433 min

Strengthening workplace culture through communication, with David Michaelson, PhD

Nov 4, 202435 min

A Deep Dive into Gen Z's Scrolls with Day One Agency's Josh Rosenberg

Mar 21, 202426 min

Unwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica Adelman

Feb 8, 202436 min

2024 Relevance Report Discussion: Welcome to AI

Dec 8, 202357 min

How AI is transforming the future of PR and communications

May 16, 202325 min

PR & Its Role in Mental Health Support

Apr 25, 202340 min

Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement

Apr 4, 202335 min
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