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Borders Outsourced Its Future to Amazon
Episode 2596

Borders Outsourced Its Future to Amazon

pplpod · pplpod

February 16, 202634m 4s

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Show Notes

Originally established in 1971 by two brothers in Ann Arbor, Michigan, Borders grew from a single shop into a prominent global book and stationery retailer. After being purchased by Kmart and subsequently becoming an independent corporation, the company expanded significantly across international markets, including the United Kingdom, Australia, and the Middle East. However, the business eventually faced severe financial instability due to declining profits and the rise of digital competition. This downward trend culminated in a 2011 bankruptcy filing and the subsequent liquidation of its primary assets. While the brand vanished from many countries, the trademark was purchased by Barnes & Noble, and franchise locations continue to operate in specific Middle Eastern regions.