Season 1 · Episode 325

#325 - Craig Fuller - CEO @ FreightWaves - State of Global Freight, China's Impact, Onshoring, Strategy for Buying Media Companies

December 19, 20231h 22m

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Show Notes

Craig Fuller is the founder and CEO of FreightWaves, the leading provider of global supply chain market intelligence and news. Before FreightWaves, Craig was the founder of TransCard, a major provider of fleet fuel and debit cards. He is also the CEO of FLYING Magazine, the world’s most widely read aviation magazine. Previously, Fuller founded the Xpress Direct division of US Xpress, the leading provider of on-demand expedited truckload services.

On this episode, Chris and Craig discuss:

What Craig sees in the freight industry today
The economic state of China
The reshoring renaissance
Craig’s media strategy
Buying Flying Magazine
How to double the size of an established niche media company

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Links:

Craig on Twitter

FreightWaves

FLYING Magazine

Topics:

(00:00:00) - Intro

(00:03:04) - Reflecting on correctly predicting a freight recession

(00:06:24) - What are you seeing today in the industry?

(00:15:29) - Are supply chains better now than pre-2020?

(00:20:44) - China

(00:30:54) - The Reshoring renaissance

(00:34:42) - The Panama Canal

(00:36:11) - The Merger of Canadian Pacific w/ Kansas City Southern

(00:42:42) - Yellow’s bankruptcy

(00:47:53) - What’s your media strategy?

(00:53:49) - Valuing a media business

(00:56:36) - Buying Flying Magazine

(01:05:38) - How would you double the size of an established niche media company?

(01:11:38) - How would you enter the Golf industry?

(01:16:11) - Craig on buying an e-commerce business with his son

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