Power of Ten with Andy Polaine

My guest in this episode is Joel Bailey, product and service director at Arwen.ai, a four-year-old marketing technology startup that uses AI to help brands to manage and moderate their social media comments at scale.Joel brings 25 years of experience working in service design roles, leading change and building new stuff for a diverse range of organisations. We talked about his journey into Service Design, Service Design and AI, navigating AI and social media, the future of design and much more.Note: Given the fast pace of developments in AI, I should point out that we recorded this in June 2025. I had a big backlog...Timestamps00:00 Introduction to Service Design and AI 04:50 The Journey to Service Design 10:00 Understanding Service as an Outcome 15:08 The Role of AI in Social Media Management 20:11 Challenges of Moderation on Social Media 25:32 The Evolution of Business Models 26:36 The Role of AI in Startups 29:13 Navigating AI and Content Moderation 30:20 Understanding AI Bias and Ethics 31:43 Engaging with AI in Social Media 35:11 The Future of Design and AI 40:21 Creativity in a Fast-Paced Environment 44:56 The Importance of Service in DesignLinks Joel====- Arwen: https://arwen.ai- Joel on LinkedIn: https://www.linkedin.com/in/joelbaileyuk/Andy====- Website: https://www.polaine.com- Newsletter: https://pln.me/nws- Podcast: https://pln.me/p10- Design Leadership Coaching: https://polaine.com/coaching- Courses: https://courses.polaine.com- LinkedIn: https://www.linkedin.com/in/apolaine/- Bluesky: https://andypolaine.bsky.social- YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.In this episode Andy Polaine speaks to design leader, Alan Colville, exploring the nuances of design leadership, the importance of embracing conflict, the dynamics of communication, and how small changes in how we communicate can lead to significant positive outcomes.Links====Alan========- LinkedIn: https://www.linkedin.com/in/alancolville/Andy====- Website: https://www.polaine.com- Newsletter: https://pln.me/nws- Podcast: https://pln.me/p10- Design Leadership Coaching: https://polaine.com/coaching- Courses: https://courses.polaine.com- LinkedIn: https://www.linkedin.com/in/apolaine/- Bluesky: https://andypolaine.bsky.social- YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.In this episode Andy speaks with Dr. Chui Chui Tan a specialist in culturalisation strategies tailored for international growth. She leverages cultural insights to craft winning global business strategies, guiding clients to navigate international markets successfully. She is also the author of a new book, "Research for Global Growth: Strategies And Guidance For Cross-Cultural Insights".Links====Chui Chui========- Website: https://beyo.global- LinkedIn: https://www.linkedin.com/in/chuichuitan/- Book: https://beyo.global/booksAndy====- Website: https://www.polaine.com- Newsletter: https://pln.me/nws- Podcast: https://pln.me/p10- Design Leadership Coaching: https://polaine.com/coaching- Courses: https://courses.polaine.com- LinkedIn: https://www.linkedin.com/in/apolaine/- Bluesky: https://andypolaine.bsky.social- YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.In this episode Andy speaks to Carissa Carter, a designer, geoscientist, and the academic director at the Stanford d.school. She is the author of The Secret Language of Maps: How to Tell Visual Stories with Data, and the co-author of Assembling Tomorrow: A Guide to Designing a Thriving Future. Carissa teaches design courses on emerging technologies, climate change, and data visualization. Her work on designing with machine learning and blockchain has earned multiple design awards.LinksCarissa===- Assembling Tomorrow book site: https://dschool.stanford.edu/book-collections/assembling-tomorrow- Carissa Carter on LinkedIn: https://www.linkedin.com/in/carissalcarter/- Scott Doorley on LinkedIn: https://www.linkedin.com/in/scottdoorley/- Armando Veve online: https://levineleavitt.com/artist/armando-veve/Andy====- Website: https://www.polaine.com- Newsletter: https://pln.me/nws- Podcast: https://pln.me/p10- Design Leadership Coaching: https://polaine.com/coaching- Courses: https://courses.polaine.com- LinkedIn: https://www.linkedin.com/in/apolaine/- Bluesky: https://andypolaine.bsky.social- YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. This episode's guest is Francesca Cortesi, a passionate product leader with over a decade of experience in scaling digital products that users love and that drive sustainable growth. She has worked with Europe’s fastest-growing companies, from startups to IPOs, delivering tangible results. Her most recent role was as Chief Product Officer at Sweden's leading property platform, Hemnet, and has just started her own consultancy. LINKS ==== Francesca ==== - Francesca's Website: https://www.francescacortesi.com - Francesa on LinkedIn: https://www.linkedin.com/in/francesca-cortesi/ Andy ==== - Website: https://www.polaine.com - Newsletter: https://pln.me/nws - Podcast: https://pln.me/p10 - Design Leadership Coaching: https://polaine.com/coaching - Courses: https://courses.polaine.com - LinkedIn: https://www.linkedin.com/in/apolaine/ - Bluesky: https://andypolaine.bsky.social - YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guest in this episode is my friend Meltem Naz Kaso, a Barcelona-based UX Career Coach with a background in UX Research. Her last full-time position was at Glovo, where she served as a UX Research Manager and Staff UX Researcher. She works with Senior UX professionals to unblock their careers by boosting their leadership and communication skills. LINKS ===== Mel ==== - Career With Mel: https://careerwithmel.com - Mel on LinkedIn: https://www.linkedin.com/in/meltemnaz/ - Mel's Newsletter and Coaching Services: https://melbarcelona.substack.com/ - Leadership Atelier, BCN: https://leadershipateliers.com/facilitators/meltem-naz-kaso-coskun - World Usability Congress: https://worldusabilitycongress.com/agenda-2025/ Andy ==== - Website: https://www.polaine.com - Newsletter: https://pln.me/nws - Podcast: https://pln.me/p10 - Design Leadership Coaching: https://polaine.com/coaching - Courses: https://courses.polaine.com - LinkedIn: https://www.linkedin.com/in/apolaine/ - Mastodon: https://pkm.social/@apolaine - YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.My guest in this episode is Lisa D. Dance, an experienced UX Researcher whose 10+ years of work has spans UX Research & Strategy to Interactive Prototyping & Usability Testing. She has created award-winning work for enterprise organizations and also helped ​small to mid-sized businesses improve their websites and apps so they do not frustrate or harm ​customers. LINKSLisa- Lisa on LinkedIn: https://www.linkedin.com/in/ldance/- ServiceEase: https://serviceease.net- Today Is the Perfect Day book site: https://todayistheperfectday.com- Newsletter: Tell a Friend tinyurl.com/TellaFriendTuesdaySignUpAndy- Website: https://www.polaine.com- Newsletter: https://pln.me/nws- Podcast: https://pln.me/p10- Design Leadership Coaching: https://polaine.com/coaching- Courses: https://courses.polaine.com- LinkedIn: https://www.linkedin.com/in/apolaine/- Mastodon: https://pkm.social/@apolaine- YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.My guests in this episode are Johan Blomkvist and Stefan Holmlid who, along with Simon Clatworthy, wrote the book The Materials of Service Design, which discusses materials (broadly framed) as a means to explore what service design is and could be.LINKS==Guests==The Materials of Service Design: https://www.e-elgar.com/shop/gbp/the-materials-of-service-design-9781802203295.htmlStefan on LinkedIn: https://www.linkedin.com/in/stefan-holmlid-b402683/Stefan on ResearchGate: https://www.researchgate.net/profile/Stefan-HolmlidJohan on LinkedIn: https://www.linkedin.com/in/blomkvist/Johan on ResearchGate: https://www.researchgate.net/profile/Johan-Blomkvist== Andy == Website: https://www.polaine.comNewsletter: https://pln.me/nwsPodcast: https://pln.me/p10Design Leadership Coaching: https://polaine.com/coachingCourses: https://courses.polaine.comLinkedIn: https://www.linkedin.com/in/apolaine/Mastodon: https://pkm.social/@apolaineYouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.My guest in this episode is Marzia Aricò, an independent consultant for organisations seeking to integrate design strategically, and works as a design leadership coach for individuals aiming to advance in their design careers.We talked about her journey to where she is now, service design and organisational change, the importance of diversity within organisations and how her guests on Design Voices Elevated have navigated their own journeys. And we talk about her new book, The Design Leadership Chronicles.== Show Links ==== Marzia == Marzia’s personal site: https://marzia.studio Marzia on LinkedIn: https://www.linkedin.com/in/marziaarico/ Design Mavericks: https://designmavericks.substack.com Design Voices Elevated podcast: https://designmavericks.substack.com/podcast Design Voices Elevated on YouTube: https://www.youtube.com/@marziastudio The Design Leadership Chronicles book: https://www.bispublishers.com/design-leadership-chronicles.html == Andy == Website: https://www.polaine.com Newsletter: https://pln.me/nws Podcast: https://pln.me/p10 Design Leadership Coaching: https://polaine.com/coaching Courses: https://courses.polaine.com LinkedIn: https://www.linkedin.com/in/apolaine/ Mastodon: https://pkm.social/@apolaine YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. Andy's guest in this episode is Julian Simpson, a London-based writer and director who has worked in film, TV and audio for the past 25 years. He made his directorial debut annoyingly young in his mid-20s with The Criminal and more recently worked on Spooks, New Tricks, Doctor Who and more. He created the Lovecraft Investigations, the Aldrich Kemp audio series and the Pleasant Green Universe. He runs a writer-led company called Storypunk and writes an excellent newsletter about the screenwriting life called, Development Hell. == SHOW LINKS == == JULIAN == - Development Hell: https://developmenthell.substack.com - Julian on IMDB: https://www.imdb.com/name/nm0801065/ - Pleasant Green: https://www.pleasantgreen.co.uk - The Lovecraft Investigations: https://www.bbc.co.uk/programmes/p06spb8w - Cartoon Gravity https://www.cartoongravity.com - The Virtual Production of The Mandalorian Season One: https://www.youtube.com/watch?v=gUnxzVOs3rk == ANDY == * Website: https://www.polaine.com * Newsletter: https://pln.me/nws * Podcast: https://pln.me/p10 * Design Leadership Coaching: https://polaine.com/coaching * Courses: https://courses.polaine.com * LinkedIn: https://www.linkedin.com/in/apolaine/ * Mastodon: https://pkm.social/@apolaine * YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guest in this episode comes from a very different field to design. Dr Hansi Singh is a former Professor of physical climate science, University of Victoria. A US Department of Energy Office of Science fellow and awardee. Specialist in Earth system modeling and high performance computing. Working group co-chair of the Community Earth System Model, funded by NSF. And she uses all those amazing skills as CEO of Planette, a company specialising in AI-accelerated environmental forecasts to help inform decision making.== LINKS==== HANSI ==- Planette: https://www.planette.ai/forecasts - Hansi on LinkedIn: https://www.linkedin.com/in/hansi-singh-phd/== ANDY ==Website: https://www.polaine.com Newsletter: https://pln.me/nws Podcast: https://pln.me/p10 Design Leadership Coaching: https://polaine.com/coachingCourses: https://courses.polaine.com LinkedIn: https://www.linkedin.com/in/apolaine/ Mastodon: https://pkm.social/@apolaine YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. Indi Young is a solution strategist who uses purpose-focused qualitative data science. She created her method over a 30-year span, and teaches that method in courses, coaching, workshops, books, talks, and through working with teams on research studies. Indi discusses how people are complex and nuanced and their mental models and thinking styles are not fixed personas or personalities. They changed based on context and it is essential that organisations listen to and consider different ways of thinking and addressing user needs. Indi was a joy to speak with and this is a long episode, but she articulates her thinking and insights so well I could not bear to edit out more. TIMESTAMPS 00:00 Introduction 01:25 Indi's background 04:12 Origin's of design and strategic research - before UX research existed! 08:50 Persuading stakeholders to trust research 18:25 On Netflix, bias and unintentional harm 26:42 On Mental Models and interior cognition 33:20 The gobstopper/jawbreaker model 40:01 Thinking Styles 47:35 Why do companies still get this wrong all the time? 55:07 One small thing 56:52 Where to find Indi online 57:45 Outro SHOW LINKS INDI Website: https://indiyoung.com/ Indi on LinkedIn: https://www.linkedin.com/in/indiyoung/ Indi on BlueSky: https://bsky.app/profile/indiyoung.bsky.social Indi's Newsletter: https://indiyoung.substack.com Indi on Medium: https://indiyoung.medium.com Time to Listen - https://indiyoung.com/books-time-to-listen/ Practical Empathy - https://indiyoung.com/books-practical-empathy/ Mental Models: https://indiyoung.com/books-mental-models/ ANDY Website: https://www.polaine.com Newsletter: https://pln.me/nws Podcast: https://pln.me/p10 Design Leadership Coaching: https://polaine.com/coaching Courses: https://courses.polaine.com LinkedIn: https://www.linkedin.com/in/apolaine/ Mastodon: https://pkm.social/@apolaine YouTube: https://www.youtube.com/@apolaine MENTIONS Lisa Dance's Today is the Perfect Day to Improve Customer Experiences: https://serviceease.net/book

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. While every app rushes to add an AI assistant, iA Writer's Oliver Reichenstein asks, "Why should I bother reading what you haven't written?" Here he talks tells about the deep thinking behind the latest version 7 of IA Writer and the new feature that dims the text you paste from AI tools, keeping track of what is yours and what isn’t. SHOW LINKS OLIVER iA - https://ia.net iA Writer - https://ia.net/writer iA Presenter - https://ia.net/presenter Writing with AI - https://ia.net/topics/writing-with-ai Oliver on Mastodon - @[email protected] iA on Mastodon - @[email protected] ANDY Website: https://www.polaine.com Newsletter: https://pln.me/nws Podcast: https://pln.me/p10 Courses: https://courses.polaine.com LinkedIn: https://www.linkedin.com/in/apolaine/ Mastodon: https://pkm.social/@apolaine YouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.Has the product and design obsession with frameworks and process led to everyone working on autopilot, churning out a bland monoculture of design? When are they useful and when do they simply become a crutch? Have we hit "peak framework"?My guest is Jaimes Nel, founder of Path, a consultancy that helps organisations play the long game through design-led strategy. Jaimes was Head of Insight for pioneering service design agency Livework in the early years of service design practice. He’s worked on service transformation for brands such as the NHS, BBC, Aviva, Johnson&Johnson, Ebay, GOV.UK / HMRC and led a transformation design team at Westpac in Australia, delivering their digital mortgage service.SHOW LINKSJAIMES• Path Ventures - https://pathventures.io• Jaimes on LinkedIn: https://www.linkedin.com/in/jaimesnel/ANDY• Andy's website - https://www.polaine.com• Andy's coaching practice: https://www.polaine.com/coaching• Subscribe to Power of Ten - https://pln.me/p10• Subscribe to Andy’s newsletter Doctor’s Note - https://pln.me/nws• Andy's YouTube channel - https://www.youtube.com/@apolaine• Andy's online courses - https://courses.polaine.com• Andy on Mastodon - https://pkm.social/@apolaine• Andy on LinkedIn - https://www.linkedin.com/in/apolaine/• Suggestions? Feedback? Get in touch! - https://www.polaine.com/contact

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.My guest in this episode is Peter Merholz. We talked about the state of the design nation, the burst bubble of the Cambrian explosion of design from the last 10-15 years, product, business and the issue of mediocrity.Peter has worked at the intersection of design, technology, and humans for over 25 years. Currently, he’s an independent consultant focused on improving the effectiveness of design organisations.He was a co-founder of Adaptive Path, acquired by Capital One in 2014 and he co-wrote Org Design for Design Orgs, still the premier book on building in-house design teams. He co-hosts the Finding Our Way podcast exploring design leadership along with another Adaptive Path co-founder, Jesse James Garrett.He also coined the word “blog.”Show LinksPeterPeter’s website: https://www.petermerholz.comOrg Design for Design Orgs: https://www.petermerholz.com/writing/#orgdesignFinding Our Way podcast: https://findingourway.design/Peter on Mastodon: https://sfba.social/@petermePeter on LinkedIn: https://www.linkedin.com/in/petermerholz/AndyWebsite: https://www.polaine.comNewsletter: https://pln.me/nwsPodcast: https://pln.me/p10Courses: https://courses.polaine.comLinkedIn: https://www.linkedin.com/in/apolaine/Mastodon: https://pkm.social/@apolaineYouTube: https://www.youtube.com/@apolaine

Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guest in this episode is Linn Vizard, one of Canada’s leading advocates of service design who co-founded Service Design Toronto in 2013.She’s the founder of, Made Manifest, a service design consultancy on a mission to make services better for Canadians, whether that’s getting a blood test done, visiting City Hall to pay your property tax bill or buying the perfect luxury jewellery gift.Linn and Andy discussed the state of Service Design in a Product world. She argues the case that service design needs to focus on services for real world outcomes — services that actually get made and out there for people to use.Show LinksLinn Linn Vizard on LinkedIn: https://www.linkedin.com/in/linnvizard/ Made Manifest: https://www.made-manifest.com Andy Website: https://www.polaine.com Newsletter: https://pln.me/nws Podcast: https://pln.me/p10 Courses: https://courses.polaine.com LinkedIn: https://www.linkedin.com/in/apolaine/ Mastodon: https://pkm.social/@apolaine YouTube: https://www.youtube.com/@apolaine

Diversity, Equity & Inclusion in the workplace should be driven by data and transparency. But, says Aparna Rae, it is not enough. The real work is deep structural change to the organisation if we are to make our systems more equitable, more fair, more just, and not take dignity and humanity away from people.Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guest in this episode is Aparna Rae, an educator by training, innovator by chance and disrupter by choice who loves to solve problems, connect people and build power. She is an award-winning multi-startup founder and founder of Moving Beyond, leveraging data to create workplaces that work for everyone, building products that solve complex DEI and people challenges using real-time Employee Voice & Impact data, grounded in human-centered design.In 2021, she joined a cadre of female founders - just 2% of all women-owned businesses whose companies reach $1M in revenue. SHOW LINKS:APARNAAparna's website: https://www.aparnarae.comAparna's newsletter: https://aparnarae.substack.comANDYWebsite: https://www.polaine.comNewsletter: https://pln.me/nwsPodcast: https://pln.me/p10Courses: https://courses.polaine.comLinkedIn: https://www.linkedin.com/in/apolaine/Mastodon: https://pkm.social/@apolaineYouTube: https://www.youtube.com/@apolaine

If you're a designer who has been told to “Prove your value.” “Justify your presence.” “Demonstrate impact.” only to find yourself throwing yourself against the wall of immutable organisational structure and culture, what do you do?" asks Sara Wachter-BoettcherPower of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine. My guest is author, strategist, facilitator, speaker and coach Sara Wacther-Boettcher recently wrote on Medium an insightful essay called "Hey designers, they’re gaslighting you". She explains why these phrases have convinced designers that they’re the problem — that if they just worked harder, they’d be taken seriously. But if just doing more we're going to fix the problem… it’d be fixed by now.SHOW LINKSSARA- Sara's website - https://www.sarawb.com- Sara on Medium - https://medium.com/@sara_ann_marie- Sara on LinkedIn - https://www.linkedin.com/in/saraboettcher/- Hey designers, they’re gaslighting you. - https://medium.com/nice-work-from-active-voice/hey-designers-theyre-gaslighting-you-e02e5a4d9cff- Design for Real Life - https://abookapart.com/products/design-for-real-life- Content Everywhere - https://rosenfeldmedia.com/books/content-everywhere/- Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech - https://bookshop.org/p/books/technically-wrong-sexist-apps-biased-algorithms-and-other-threats-of-toxic-tech-sara-wachter-boettcher/11186625- Per My Last E-Mail podcast - https://pmleshow.comANDY• Andy's website - https://www.polaine.com• Subscribe to Power of Ten - https://pln.me/p10• Subscribe to Andy’s newsletter Doctor’s Note - https://pln.me/nws• Andy's YouTube channel - https://www.youtube.com/@apolaine• Andy's online courses - https://courses.polaine.com• Andy on Mastodon - https://pkm.social/@apolaine• Andy on LinkedIn - https://www.linkedin.com/in/apolaine/• Suggestions? Feedback? Get in touch! - https://www.polaine.com/contact

Power of Ten is a podcast hosted by Andy Polaine about design operating at many levels, zooming out from thoughtful detail through to organisational transformation and on to changes in society and the world.This episode's guest is Alison Coward, a strategist, workshop facilitator, coach, and an author with 20 years' experience in leading creative teams. Alison speaks about her professional journey, her perspective on collaboration in the creative industries, and the importance of workshops in a business environment. We discuss her book, "Workshop Culture: A Guide to Building Teams that Thrive", and the five pillar system it presents - alignment, cohesion, communication, design, and change. Show LinksThis show's web pageAlison Workshop Culture book site Bracket Creative Alison on LinkedIn Andy Subscribe to Power of Ten Subscribe to Andy’s newsletter Doctor’s Note Andy's online courses Andy's YouTube channel Andy on Mastodon Andy on LinkedIn Polaine.com Suggestions? Feedback? Get in touch!