Post Status Podcasts

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Katy Boykin, marketing manager at Kadence WP, discussing the upcoming Kadence Amplify event on October 25th. Katy shares her journey from using another page builder to Kadence WP, emphasizing its user-friendly features and new block releases. The episode highlights the importance of accessibility in web design, with Kadence WP's commitment to creating an inclusive platform. The speakers also touch on community engagement, learning opportunities, and upcoming promotions. Overall, the episode underscores Kadence WP's dedication to enhancing the WordPress experience and fostering a supportive community.Top Takeaways: Upcoming Kadence Features: Kadence is set to release five new blocks, including three for advanced header navigation, allowing users to create headers using blocks without relying on themes. This change is aimed at improving full-site editing, offering more customization options. An advanced search block and site icon block will also be part of this release, providing users with more flexibility without needing to touch code.Accessibility Focus: Kadence is prioritizing accessibility in its design, driven by the personal experiences of lead developer Ben Ritner, who has worked closely with people using screen readers. While Kadence is not 100% accessible, they are continuously working towards improving this aspect.Community and Events: Kadence will hold a free event called Kadence Amplify, with information available on their website and social media. It will include educational talks and demonstrations of the new features. Stellar WP and Kadence are also sponsors of WordPress Accessibility Day (October 9-10), promoting accessibility in the WordPress ecosystem.Learning and Discounts: Attendees of both Kadence Amplify and WP Accessibility Day can benefit from learning opportunities and potentially access Kadence discounts through event swag.Mentioned In The Show:Kadence WPStellar WPKadence AmplifyWP SpeakersSureCartJamie MarslandPootle PressSherif AbuzidMelissa LoveStyleCloudHéctor de PradaModular DSFernando CintraJeffrey CostaCathy MitchellWP BaristaJake PfohlStart Blogging 101Nathan IngramTimothy WoodJessica WangelinChristian TaylorPaul SokolKathy ZantBen RitnerWordPress Accessibility DayRobert AbelaMelapress🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Katy Boykin (Marketing Manager, Kadence WP)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Marcus Burnette to dive into the many exciting features of WP World, a community platform designed for WordPress professionals. Marcus, the creator of WP World, walks listeners through its dynamic features, including customizable profile pins that reflect user specialties, a robust hosting review system, and privacy options for those who prefer not to share their location.Top TakeawaysUser-Friendly Features in WP World: Marcus Burnette highlighted various user-friendly features in WP World, such as the ability to customize profile pins based on user specialties and the option to hide locations for privacy reasons. This ensures the platform remains flexible and inclusive, especially for those who prioritize privacy or are digital nomads.Community-Driven Feedback and Development: Michelle Frechette shared how user feedback directly influenced the development of WP World. For example, her suggestion to add "accessibility specialist" as an option was quickly implemented. Marcus encouraged users to request features, showing that the platform is shaped by the needs of its community.WP World’s Hosting Review Platform: Marcus introduced a comprehensive hosting review system where users can rate various aspects of hosting providers, such as performance and security. This community-sourced rating system provides valuable insights for people choosing WordPress hosts and ensures transparency by preventing paid listings.Playful and Engaging Design Aspects: Marcus, as a designer, has adding fun products like the "Capital P, dang it" mug. He also shared how events like WordCamps feature their own unique " u" mascots, contributing to the platform’s lighthearted and engaging atmosphere.Collaborative Community Spirit: Both Marcus and Michelle emphasized their close collaboration and support within the WordPress community. Their plans to meet at WordCamp US to further discuss ideas highlight the strong, community-driven spirit behind WP World and its events. They also invited the audience to connect with them and grab stickers at the upcoming event, showcasing their approachability.Mentioned In The Show:WP WorldWP Coffee TalkWP SpeakersSeriously Bud? PodcastBud KrausChatGPTHeroPressJavi GuembeTopher DeRosiaElementorDo the Woo PodcastWP WonderWomenWP Career PagesWordPress.orgNexcessKaty BoykinKadence Amplify🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Marcus Burnette (Creator, The WP World)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Alex Sandiford about his affiliate plugin, Siren Affiliates. Alex explains how the plugin simplifies the management of affiliate, loyalty, and royalty programs by centralizing various incentive structures. He discusses the development journey, challenges faced, and future plans for the plugin, including potential integrations. The conversation emphasizes the importance of building relationships with affiliates and providing them with the necessary tools and support to succeed. The episode concludes with insights into the ethical and collaborative aspects of affiliate marketing.Top Takeaways:The Power of Affiliate Relationships: Alex emphasizes that successful affiliate programs are built on strong partnerships and personalized support. Providing affiliates with both the right tools and fair compensation can lead to mutually beneficial success. It's not just about the percentage they earn, but about helping them market effectively.Siren's Pricing Structure: Alex outlines Siren's pricing tiers as very affordable, with a focus on bringing in early adopters. The initial pricing is $59 for the first year, renewing at $79. This pricing will likely increase as the plugin stabilizes and grows.Challenges in Affiliate Marketing Perception: Alex is focused on shifting the negative stigma around affiliate marketing by showing that it can be honest, impactful, and built on genuine partnerships. He contrasts the negative view of affiliates with the popular trend of influencer marketing, highlighting their similarities.Platform Migration and Customization: Siren offers platform migration support for users switching from other affiliate plugins like Affiliate WP. This feature has proven popular, and Alex plans to streamline the migration process to make it more efficient, showing a focus on enhancing user experience and meeting customer needs.Future Development Plans: While Siren does not yet have built-in tools for providing affiliates with marketing resources like images and copy, this is on Alex’s roadmap. He recognizes the importance of giving affiliates the resources they need to succeed, although existing tools like Google Drive and the block editor can partially solve this for now.Mentioned In The Show:LifterLMSUdemyPayPalStripeKadenceAffiliate WPWooCommerceEasy Digital DownloadsLearnDashNorth CommercePersonalized WPRestrict Content ProGoogle DrivePartnerShip PodcastWP WorldMarcus BurnetteWordCampUS🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Alex Standiford (Owner, Siren Affiliates)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode, Michelle Frechette and Corey Maass discuss their preparations for WordCamp US, including finalizing presentation slides and enhancing their product's homepage for better user engagement. They explore offering personalized onboarding sessions and the complexities of different plugins. The conversation highlights the importance of educational content and clear communication about their product's benefits, especially for users unfamiliar with WordPress. They also celebrate a successful classified ad in a newsletter and share experiences with user engagement and marketing strategies. The episode concludes with plans for future events and a light-hearted discussion about time management.Top Takeaways:Working on IPA WP Features: Michelle and Corey discussed their progress on developing features for IPA WP. They plan to refine these features and update the homepage to have a product ready to showcase at WordCamp US.Networking and Relationships at WordCamps: Corey and Michelle both emphasize the importance of attending WordCamps and smaller WordPress events. These events have allowed them to build strong professional relationships and friendships, like Corey’s connection with Alex Standiford and others. They both miss the frequency of smaller, more intimate WordCamps, which foster closer interactions and connections.Productivity and Time Management: Both expressed the challenge of balancing multiple responsibilities, including work, hobbies, and preparations for upcoming events. They joked about the idea of creating a plugin to add more hours to the day, highlighting the ongoing struggle with time management.Mentioned In The Show:YoastRank MathStellar WPStreamYardMorgueFileDense DiscoverySeattle MagazinePaws of CoronadoSquirrelly Dall-E FiverrMastermind GroupAlex StandifordMarcus Burnette🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode of the Post Status Happiness Hour, Michelle Frechette Danielle Zarcaro, and Isla White discuss their roles and experiences with WordPress Accessibility Day. Michelle, the lead organizer for marketing, expresses her excitement and facilitates the conversation. Danielle, a web developer, emphasizes the importance of web accessibility for all users and shares insights from her three-year involvement. Isla, the project manager, highlights the event's global impact and the collective responsibility of ensuring web accessibility. The speakers also discuss the significance of the 24-hour event format, the practical aspects of implementing accessibility, and the importance of community and sponsorships in making the event successful.Top Takeaways:Register Early for WP Accessibility Day: The event registration is open, and participants are encouraged to sign up early, even before the speaker list is finalized. This allows attendees to receive updates and stay informed about the event.Seek Guidance and Explore Accessibility: Danielle Zarcaro emphasizes the importance of seeking help and asking questions when starting with accessibility. She encourages exploring different aspects of web design and accessibility to enhance knowledge and skills.Diverse Perspectives on Accessibility: Isla Waite highlights the value of attending talks from international speakers. Gaining perspectives from around the world can greatly enrich understanding and appreciation of accessibility work.Accessibility and Aesthetics: The discussion challenges the misconception that accessible websites are inherently unattractive. Both Danielle and Isla argue that accessibility does not preclude beauty and creativity in design. They stress that accessibility can be integrated with design principles to create functional and appealing websites.User Control and Preferences: There’s a focus on allowing users to control their experience, such as providing options for dark mode or animation toggles. This approach respects users' preferences and improves accessibility by accommodating different needs and settings.Mentioned In The Show:WP Accessibility DayLainey FeingoldStructured NegotiationLinkedInUnderrepresented In Tech🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Danielle Zarcaro (Founder, Overnight Website)Isla White (Brand Strategist, Marketing by Design)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode, Michelle Frechette and Corey Maass engage in a lively conversation about their experiences at WordCamp US, their recent t-shirt purchases, and a collaborative project related to WordPress. They discuss the progress of their project, which involves creating a directory for plugins or products, and the challenges of designing a logo that is clear and recognizable. They also brainstorm creative ideas for the logo and share their strategies for promoting their project. The episode highlights their enthusiasm for collaboration and their commitment to making the project a success.Top Takeaways: Iterative Brainstorming Process: Both Corey and Michelle value the process of "splashing around" in ideas, acknowledging that not every concept will be a winner, but it’s essential to explore and iterate to find the right solution. They emphasized the importance of keeping ideas alive and evolving them over time.IPAWP Rebranding: The Independent Plugin Alliance for WordPress was rebranded as the Independent Product Alliance for WordPress (IPAWP) to better reflect the broader scope of products they want to include. They’re still in the early stages of developing this alliance and are actively seeking input and collaboration from others.Grassroots Development: Both OMGIMG and IPAWP are in grassroots development phases, with Corey and Michelle being open to new ideas and contributions. They’re focused on building these initiatives in a collaborative, community-driven manner, emphasizing low-cost marketing strategies and mutual support among small WordPress product creators.Mentioned In The Show:Ross MorsaliSearch & FiltersIPA WPWP SpeakersWP Coffee TalksWP TavernWP Wonder WomanCanvaFiverr🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode of the Post Status Happiness Hour, Michelle Frechette talks with Nathan Ingram and Kathy Zant. They delve into the critical topic of online security, emphasizing the necessity of user education, particularly for WordPress users. Nathan from Solid WP and the Academy introduces Monster Secure, a new course designed to help agencies educate their clients on security best practices. Kathy, an online security expert, shares her experiences and stresses the importance of security education for overall business protection. The discussion highlights the challenges of online security, the evolving nature of cyber threats, and the need for proactive measures to safeguard digital assets.Top TakeawaysSecurity Awareness is Critical & Need for Vigilance: Effective security involves more than just technical measures; it requires continuous vigilance and education about potential threats. Kathy Zant and Nathan Ingram emphasize the importance of understanding and responding to security risks proactively.Education and Empowering Users: Both Kathy and Nathan stress the significance of educating users and clients about security. They argue that security knowledge should be accessible to everyone, not just experts.Security is for Everyone, Not Just Big Targets: Nathan explains that hackers don’t only target large, high-profile websites; they also exploit smaller, less-secure sites for resources. This underscores that security is a concern for everyone, regardless of the size or perceived importance of their websiteMentioned In The Show:Thomas RaefWeWatchYourWebsiteSolid WPSolid AcademyMonster SecureGo Safely OnlineLearnDashJack KitterhingYouTube🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Nathan Ingram (Founder, MonsterSecure)Kathy Zant (Founder, MonsterSecure)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode, Michelle Frechette and Corey Maass dive into a whirlwind of creative brainstorming for OMGIMG's latest marketing campaign. They explore playful and engaging ideas, from whimsical scenarios involving iconic landmarks and beloved characters to inventive ways to offer value to potential customers. Listen in as they discuss how to craft compelling advertisements, balance creativity with professionalism, and explore innovative approaches like free trials and fun, interactive elements. Whether you're a marketer looking for inspiration or just enjoy a good brainstorming session, this episode is packed with actionable insights and a touch of humor.Top Takeaways:Creative Advertising Concepts: Michelle and Corey brainstorm various creative approaches for OMGIMG’s advertisements, including playful scenarios with iconic landmarks and fictional characters. They explore the idea of using humorous or memorable references to make their ads stand out, such as incorporating Wizard of Oz themes or classic Halloween elements.Engaging with AI Tools: Corey highlights the potential of AI to generate creative content and ideas. They consider using AI for tasks like creating random character scenarios and generating unique images for websites based on specific data points.Providing Value and Building Relationships: Michelle emphasizes the importance of presenting constructive feedback positively. They discuss offering free trials or samples, like generating initial images for a website for free, as a way to provide value and build rapport with potential customers.Integrating Fun and Professionalism: The discussion underscores the importance of balancing creativity with professionalism. Michelle and Corey aim to craft ads that are both engaging and respectful, ensuring they effectively communicate the benefits of OMGIMG’s services while avoiding negative or potentially problematic messaging.Mentioned In The Show:Ben LairWPWS FormsStellar WP Yoast Siren AffiliatesGiveWPHype EditChurch Plugins Dense Discovery WP Minutes Post Status 🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode of the Post Status Happiness Hour, Michelle Frechette sits down with Doc, a professional yo-yoer and creator of engaging content around the Fediverse. They delve into the evolution of social media platforms, exploring how different channels like Twitter, TikTok, and Mastodon offer unique ways to connect with various audiences. Doc shares insights on integrating WordPress with the Fediverse and discusses his work with Automatic, including the quirky and creative content he produces. They also touch on the importance of local community engagement and the future of social media platforms. Tune in to learn about the latest in WordPress, social media trends, and how to embrace the diverse digital landscape.Top Takeaways: Evolving Social Media Landscape: Social media platforms continually evolve, with newer platforms like TikTok and Mastodon offering different ways to connect and engage compared to older ones like Facebook and Twitter.Importance of Platform Diversity: Using a variety of social media platforms can help reach different audiences and fulfill different purposes. Doc Pop highlights the benefits of embracing both mainstream and niche platforms to connect with specific communities.Fediverse Integration: Connecting WordPress sites to the Fediverse through plugins like Activity Pub can enhance visibility and engagement within decentralized social networks, allowing content to reach broader, niche audiences.Creative Content Production: Doc Pop discusses the value of producing creative and engaging content, such as hand-drawn animations and cheesy puns, to make technical topics more accessible and enjoyable.Community Building and Local Engagement: Building and participating in local communities, whether through small events or local meetups, can be rewarding and impactful. Doc emphasizes the importance of fostering these connections in both the WordPress and yo-yo communities.Mentioned In The Show:Torque MagazineDoc PopularFacebook XTikTokMastodon ThreadsActivity PubBuddy Press FediverseReddit Automattic The VergeDoc Popular About PageFediverseThe Fediverse Files🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Doctor Popular Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, host Corey Maass and Michelle Frechette engage in an in-depth brainstorming session focused on refining a logo and website for their new plugin directory. The conversation begins with a discussion about creative solutions for leveraging limited resources and transitions into a detailed exploration of logo design using Canva. Michelle and Corey experiment with different design elements, including a playful beer-themed logo, and debate the merits of various fonts and color schemes. They also touch on practical aspects like image compression and the importance of avoiding trademark issues. As they finalize their design choices and discuss strategies for gathering feedback, they highlight the iterative nature of creative projects and the value of collaboration. This episode captures the essence of merging creativity with technical considerations to build a compelling brand identity.Top Takeaways:Logo Design Iteration: Michelle and Corey are working on a logo for their project. They discuss different design versions, including one with a playful beer theme that represents camaraderie and humor. They agree that the logo is a placeholder and plan to refine it further, possibly involving professional help for final tweaks.Feedback and Collaboration: They plan to send their current work to contacts for feedback on wording and collaboration aspects. This feedback will help them refine their approach and ensure their messaging and presentation are effective.Excitement and Progress: Both Corey and Michelle are enthusiastic about the progress they've made and the potential for further development. They recognize that while their current work is a good start, there’s room for improvement and refinement as they move forward.Mentioned In The Show:Beaver BuilderCanvaWS FormsSlackFiverrMark Westguard🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode of the Post Status Happiness Hour, Michelle Frechette chats with Jess Frick to explore the latest advancements in the WordPress community, focusing on Pressable's newly redesigned website. Jess provides an inside look at the new features and improvements on Pressable’s site, including its enhanced user experience and functionality. The episode also covers the Independent Plugin Alliance for WordPress (IPAWP), a new initiative to support smaller plugin companies, Michelle’s new role at Post Status Executive Director and some new things they are up to. The episode also teases an upcoming conversation with Doc Popular about his innovative work with WordPress on the Fediverse.Top Takeaways: Pressable's Integration and Community Engagement: Pressable, as discussed by Jess, is committed to providing valuable hosting solutions and integrating with various community and plugin initiatives. Jess highlights how Pressable supports the WordPress community through partnerships and is open to exploring collaborative efforts with plugin developers, such as confirming compatibility and assisting with marketing strategies. This reflects Pressable's dedication to fostering a supportive ecosystem for WordPress users and developers.Pressable's Role in the WordPress Ecosystem: Pressable is actively involved in the WordPress community, offering robust hosting solutions and working closely with other organizations and plugin developers. Jess Frick emphasizes how Pressable is committed to providing high-quality service and support, and how it engages with the community by being a resource for plugin developers and exploring ways to collaborate on marketing and growth strategies. This involvement showcases Pressable’s dedication to both technical excellence and community support.Community Engagement and Support: Michelle and Jess discuss the importance of community support and engagement, highlighting how they’ve used platforms like Post Status and WP Coffee Talk to foster connections and growth within the WordPress community.Focus on Inclusivity: The conversation emphasizes the significance of inclusivity in content creation. Michelle and Jess appreciate tools like Yoast's inclusive language checker for helping writers avoid unintentional offense and promote better practices.Learning from Mistakes: Both Michelle and Jess share experiences where they learned from mistakes and used them as opportunities for growth. Michelle recounts instances where she acknowledged errors in accessibility and inclusion and took steps to improve.Mentioned In The Show:PressableKadenceYoastOmnisendUnderrepresented In TechOMGIMGIndependent Plugin Alliance for WordPressWS FormKathy ZantCory MillerCorey MaassDoc Popular🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Jessica Frick (VP of Operations for Pressable)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, host Corey Maass and Michelle Frechette discuss their new initiative to create a collaborative WordPress plugin directory. They share their vision for a dynamic platform that goes beyond listing plugins to become a marketing resource fostering community growth and engagement. The discussion covers their approach to inclusive yet targeted guidelines, creative marketing campaigns, and leveraging networks like Post Status. Corey and Michelle also explore the potential for cross-promotion among members and outline their plans for a summer sale and engaging assets. If you're a WordPress plugin developer or business owner eager to connect and innovate, this episode offers a glimpse into an exciting new project and how you can get involved.Top Takeaways: Collaborative Directory Concept: Corey and Michelle are developing a WordPress plugin directory that emphasizes collaboration over competition. The goal is to create a platform where businesses can support each other and engage in joint marketing efforts rather than focusing on traditional affiliate models.Inclusive Yet Targeted Guidelines: They plan to establish guidelines that are inclusive but also target specific types of plugins and businesses. This approach aims to maintain quality while allowing for diverse participation.Cross-Promotion and Marketing: The initiative will include cross-promotion among participants. They plan to use creative marketing assets, such as memes and other visual content, to boost visibility and drive traffic to the directory.Community Engagement: There’s a focus on building an active community around the directory. Corey and Michelle propose using Slack and Post Status for discussions and idea sharing, and envision bringing in experts for talks and workshops to benefit members.Early Stage and Rapid Development: The project is in its early stages with a goal to move quickly, aiming for a summer sale and rapid development. They emphasize the importance of getting involved early and contributing ideas to shape the initiative's success.Mentioned In The Show:MexicanTrain.onlineZach Katz WS Form Post Status SlackWP Tavern OMG IMGStellar WPFreemiusLetter PeopleFiverrDeadpoolWolverineWordCamp USMahjongGravityKit🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode of the Post Status Happiness Hour, Michelle Frechette chats with Mark Westguard, the creator of WS Form, a powerful and flexible form-building plugin for WordPress. Mark discusses WS Form's standout features, including its advanced conditional logic, breakpoint selectors for responsive design, and its capacity for complex customizations and integrations. They explore creative uses of the plugin, from dynamic MadLibs to WooCommerce product customizations, and reflect on their favorite WordCamp experiences, such as WordCamp Europe and WordCamp US. Mark also teases upcoming updates for WS Form and shares insights on making the most of WordPress events.Top Takeaways: WS Form's Flexibility and Power: WS Form is highlighted as a highly flexible and powerful form builder, capable of much more than just creating basic forms. It includes advanced features like conditional logic, dynamic content generation, integration with WooCommerce, and even the ability to handle complex calculations.Responsive Design Features: WS Form supports responsive design with customizable breakpoints, allowing users to adjust form layouts across different screen sizes. This feature is especially useful for ensuring forms look good and function well on mobile, tablet, and desktop devices.Developer-Friendly Features: The form builder is designed with developers in mind, offering hooks for custom and legacy API integrations, as well as the ability to run WordPress filter hooks and action hooks. This makes it highly extensible for those with coding skills.Support and Knowledge Sharing: Mark Westguard actively responds to customer support inquiries by not only providing direct help but also creating knowledge base articles based on common questions. This approach helps build a comprehensive resource for all users.Community Engagement: Both Mark and Michelle emphasize the importance of attending WordCamps and being involved in the WordPress community. They discuss the benefits of networking, sharing ideas, and learning from others, which are vital aspects of their experiences and successes within the community.Mentioned In The Show:WS FormEventbriteWordCamp USWordCamp Asia WordCamp Europe GiveWP Bootstrap Foundation WooCommerceBarn2 PluginsLiquid Web Datakit Zach KatzGravityKit 🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Mark Westguard (Founder, ws_form)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode of the Post Status Happiness Hour, Michelle Frechette is joined by her friend and WordPress security expert, Kathy Zant. They delve into various aspects of website security, focusing on WordPress. Kathy discusses her recent security courses aimed at demystifying WordPress for beginners and emphasizes the importance of proactive security measures. They highlight the critical role of regular backups and the potential risks of automated updates. Kathy shares practical security tips, such as using strong passwords and enabling two-factor authentication. The episode is both informative and engaging, filled with personal anecdotes and humor, making it a valuable resource for listeners.Top Takeaways: Importance of Security: Both Michelle and Kathy emphasize the importance of understanding and implementing robust security measures to protect websites from hacks.Criminal Behavior: Kathy highlights that criminals (including hackers) often look for the easiest targets. If a website or home has visible security measures, they are more likely to move on to an easier target. However, if a determined attacker sees something of value, they might still find a way in despite the security measures.Auto Updates: Kathy advises against relying solely on automated updates, especially for websites that are crucial for business. She recommends a process of updating on a staging environment first, ensuring everything works, and then updating the production site. She highlights real-world scenarios where automated updates have caused issues, leading to downtime and confusion over whether a site was hacked or simply experiencing an update-related error.Content Creation and Community Engagement:Kathy discusses her responsibilities at Motivation Code, including managing content across different platforms and facilitating challenges to foster community interaction. Despite facing technical challenges with platforms like LinkedIn, she remains committed to creating engaging content and moving activities to more effective platforms like Facebook.Mentioned In The Show:ShopifyWixSquarespaceMotivation Code CrowdStrike StellarWPWordCamp USNathan IngramMark WestguardKathy’s website🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Kathy Zant (CEO, Zantastic LLC)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, host Corey Maass and Michelle Frechette discuss a variety of topics, focusing on their recent travel experiences, encounters at the Canada border, and interactions with the WordPress community. The guest shares insights into their work with WordPress, including creating open graph images and developing tools for image cropping and batch multi-image generation. They also introduce Open Graph Online, a tool for archiving open graph data. The episode highlights the importance of user-friendly tools and previews an upcoming online conference where the guest will present on maximizing image engagement in WordPress.Top Takeaways: Use of Tools: Both Michelle and Corey emphasized the importance of using specialized tools like character counters and image generators to enhance efficiency and quality in their work processes.Product Development Insights: Corey discussed his approach to product development, highlighting the shift towards user-friendly features based on user feedback, rather than focusing solely on technical capabilities.Event Promotion: Michelle promoted Corey's upcoming presentation at the Stellar Sparks event, showcasing their collaborative effort in preparing for and marketing the event.Casual and Engaging Communication: The conversation between Michelle and Corey was informal and engaging, incorporating humor and personal anecdotes to maintain interest and connection with their audience.Continuous Learning and Improvement: Corey's ongoing refinement of his presentation content for the event demonstrates a commitment to continuous learning and improvement in their respective fields.Mentioned In The Show:Word CounterGrammarlyOMGIMG.coYoastOpen Graph OnlineCrop ExpressBasil HaydenUnderrepresented in TechStellar WPStellar SparkBlossom🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Drew Griswold discuss the upcoming Stellar Spark event, a free gathering featuring 15 speakers on various WordPress-related topics. Highlighted speakers include Josepha Haden, Tammy Grant, and Nestor Angulo, covering subjects like WordPress security, SEO, and content creation. The event will have two tracks, with all sessions recorded for later access. Michelle and Drew emphasize the importance of registration for accessing recordings and networking opportunities. They also announce a 40% off sale on Stellar products for registrants. The episode reflects their enthusiasm for connecting with the WordPress community through this event.Top Takeaways: Stellar Spark details: The event is completely free.Videos will be recorded and available for viewing after the event.Registration encouraged for easy access to post-event materials.Networking Opportunities: Hallway track Zoom room staffed by the Customer Success team for networking and speaker interactions.Mentioned In The Show:StellarWPStellar Spark ConferenceJosepha Haden ChomphosyTammie ListerNestor AnguloYoastXaver BirsakLana Rafaela CindricIvailo HristovAlex StandifordBud KrausLindsay Miller David WolfpawAdam WeeksDavid AfolabiCorey MassBet HannanWordCampFiverrWordPressLearnDashGiveWPRCPThe Events CalendarSolidKadence🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Drew Griswold (Director of Outbound Marketing, Stellar WP)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass delve into their product's development and marketing strategies. They discuss the technical challenges of image management, including resizing and the potential for automated featured and open graph image placement. The conversation also explores the idea of creating media kits and the integration of their product with platforms like WordPress. The speakers consider customer-driven feature prioritization and the importance of aligning marketing and development efforts. Additionally, they mention using an app for plant identification, highlighting the diverse applications of their product and the continuous pursuit of enhancing user experience.Top Takeaways: Value of Customer Feedback: Recording all ideas, even seemingly insignificant ones, can lead to valuable insights and features that resonate with customers. Customer demand should guide product development.Importance of Collaboration: Collaboration between development and marketing teams is crucial for creating products that meet customer needs effectively. Both teams bring unique perspectives that contribute to product success.Content Repurposing: Creating comprehensive onboarding materials, such as videos, can enhance user education and promote the product. Snippets from these materials can be repurposed for social media and documentation.Continuous Improvement: Regular updates, planning, and communication ensure alignment between team members and facilitate ongoing product improvements. Iterative development allows for flexibility and adaptation to evolving user needs.Customer-Centric Approach:Prioritizing features based on user feedback and demand ensures that the product remains relevant and valuable to its target audience. Keeping the customer at the center of decision-making drives product success and growth.Mentioned In The Show:UnsplashPictureThis appDiviCadenceInstagramWP SpeakersUnderrepresented in techWP Wonder WomanDerek AshauerAdobe LightroomWP WorldFaizan🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, MIchelle Frenchette and Corey Maas discuss the plugin's features and user experience. They address user feedback, particularly issues with the onboarding process and interface design. The host demonstrates how to create a site and install the plugin, emphasizing the importance of template creation for image generation. They also consider improvements to the plugin's UI/UX and integration with WordPress, including the management of admin settings.Top Takeaways: Importance of Understanding User Experience: Corey emphasizes the significance of understanding how users interact with a product, especially for someone like Michelle, who is new to using it. This helps in refining the product's usability and functionality.User Feedback Drives Product Development: The conversation highlights the iterative nature of product development based on user feedback. Corey listens to Michelle's questions and feedback to better understand areas where the product can be improved or clarified.Clarity in Product Communication: Corey recognizes the value of clear communication in explaining the product's features and functionality. He uses the conversation as an opportunity to articulate how the product works, helping Michelle and potentially other users understand it better.Productivity Enhancement: The conversation underscores how the product aims to streamline repetitive tasks and enhance productivity. By automating image generation and template usage, users like Michelle can save time and effort in creating visual content for their websites or social media platforms.Mentioned In The Show:CanvaPhotoshopBeaver BuilderYoast Squirrly SEOWooCommerceAdmin Menu Editor Pro🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Michelle Frechette, co-hosts of a live marketing session, delve into the nuances of marketing a WordPress product. They explore the creation of customer personas, the differentiation between various customer types, and the importance of tailored marketing strategies. The discussion covers the challenges of targeting decision makers and users, the role of agencies, and the significance of language in marketing to diverse customers. They also emphasize the need for understanding the product's benefits from each persona's perspective and adjusting marketing efforts to effectively engage with each group.Top Takeaways:Understanding Customer Personas: Corey and Michelle emphasize the importance of understanding and defining different customer personas based on their roles and decision-making processes.Tailoring Marketing Language: They discuss the need to tailor marketing language and messaging to resonate with each customer persona, highlighting their unique motivations and pain points.Identifying Benefits and Features: Corey suggests creating a matrix or spreadsheet to map out the benefits and features of the product across different customer personas, helping to identify areas of overlap and nuances specific to each persona.Speaking Each Persona's Language: They stress the importance of speaking each persona's language, focusing on what resonates with them and addressing their specific needs and concerns.Iterative Marketing Strategy: Corey and Michelle acknowledge the iterative nature of marketing strategy development, expressing their willingness to adapt and refine their approach based on feedback and new insights.Mentioned In The Show:Coca ColaBeaver BuilderHubSpotChatGPTCanvaPhotoshopContent JourneyLindsey MillerStellar WPFreemius🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass delve into their experiences with design and technical challenges. They discuss the intricacies of using Beaver Builder for creating a 404 page, with Corey expressing frustration over camera issues and a desire to enhance brand representation. Michelle brings up an accessibility oversight in a newsletter and the necessity of attention to detail, exemplified by Google's logo updates. The conversation highlights the significance of accessibility and meticulous design in creating content that resonates with and is accessible to all users.Top Takeaways:Transparency in Business: Corey discusses how transparency has become more prevalent in the startup world, particularly with the rise of platforms like WordPress. He reflects on the value of transparency, even if he doesn't always agree with or fully understand its implications, suggesting that it fosters relatability and authenticity in business interactions.Continuous Improvement: Throughout the conversation, Corey and Michelle emphasize the importance of continuous improvement and learning. They discuss how podcasts, businesses, and individuals evolve over time, highlighting the value of feedback, reflection, and adaptation in achieving growth and success.Collaboration and Support: Corey and Michelle express gratitude for the support they receive from their audience, as well as from other podcast hosts within the community. They highlight the collaborative nature of the WordPress community and the willingness to help each other succeed in their respective projects.Mentioned In The Show:Beaver BuilderBalsamiqJoel SpolskyPeldiAdobePippin WilliamsonBen Laird WPSeriously, Bud? podcastWP Coffee TalkThe Tipping PointDrunk Tank PinkWP MotivateKathy Zant🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass dive into the intricacies of optimizing their website's homepage and refining their pricing strategy for their product, OMGIMG. They discuss the importance of incorporating captivating images above the fold to enhance user engagement and consider the visibility of pricing information in the website navigation menu. The conversation also delves into the value of lifetime deals and the potential for a secondary market. Throughout the discussion, they emphasize the iterative nature of website development and the collaborative effort required to continuously improve user experience and drive conversions. Tune in for insights into effective homepage design and pricing strategies for online products.Top TakeawaysImportance of Homepage Optimization: They recognize the significance of having a captivating image above the fold on their website's homepage. Michelle suggests adding an image to make the page more visually appealing and engaging for visitors.Consideration of Pricing Visibility: Michelle points out the absence of a pricing link in the website navigation menu. They discuss the importance of prominently displaying pricing information for potential customers, as it's often one of the first things visitors look for on a website.Value of Lifetime Deals: Corey mentions the success they had with offering lifetime deals during Black Friday sales. They discuss how some customers prefer lifetime deals and how others may collect them without immediate use, indicating potential interest in a secondary market for such deals.Continuous Iteration and Collaboration: Michelle and Corey plan to collaborate on optimizing the homepage together. They emphasize the importance of treating the homepage as a living document that requires regular updates and refinements based on feedback, observations, and evolving business needs.Mentioned LinksMatt CromwellZoomStreamYardWP Builds WP Coffee TalkWP ConstellationsGive WPPost StatusWordCampAppsumo🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass explore the intricacies of managing online communities within the WordPress ecosystem. Michelle shares insights from their involvement with a Mastermind group and moderating a Facebook group for LearnDash, emphasizing the importance of nurturing community connections. Corey discusses their experiences with various online platforms, including email groups, and the pursuit of the most effective platforms for WordPress community engagement, such as Twitter and Reddit. Together, they delve into the challenges of maintaining active and engaging communities, highlighting the significance of platform choice and community care in fostering a thriving WordPress network. Top Takeaways:Embrace Growth and Change: Corey and Michelle discuss how their approaches to work and life have evolved over time. They acknowledge that as they grow older, they become more selective about where they invest their time and energy, focusing on what feels right for them personally and professionally.Authentic Engagement: They emphasize the importance of authentic engagement on social media platforms like Twitter and Reddit. Rather than adhering to rigid posting schedules or following trends blindly, they advocate for genuine interaction and contribution within communities that align with their interests and values.Community Support: Both Corey and Michelle highlight the supportive and inclusive nature of the WordPress community. They contrast this with negative experiences they've had in other professional settings, emphasizing the value of finding a supportive network of peers.Balancing Work and Enjoyment: Despite their professional responsibilities, Corey and Michelle prioritize enjoying life and having fun. They acknowledge the importance of self-care and finding moments of joy, whether it's attending a party or indulging in a favorite beverage, even while maintaining a busy schedule.Mentioned In The Show:FacebookDiscordSlackTwitterRedditLinkedInBeaver BuilderWordCampsWP Accessibility DayWP Coffee TalkWP MotivateBen LayerAsana ZoomWP Speakers10UpCory Miller🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass discuss their experiences at a WordPress Rochester April Meetup. Michelle recounts giving a talk on WordPress and image optimization, focusing on audience engagement and technical challenges. Corey reflects on the presentation's success and its technical and engagement aspects. They also explore broader topics like content management, SEO, accessibility, and the balance between technical and non-technical content. Additionally, they address the difficulties of organizing Meetups, the need for engaging content, and the nuances of marketing and self-promotion for introverts and small businesses. The conversation highlights the importance of community knowledge-sharing and the journey of building an online presence.Top Takeaways: Value of Incremental Growth: The participants recognize the importance of celebrating even small victories in their online presence, such as an increase in views on tweets or website traffic. They understand that consistent efforts over time lead to gradual growth and are encouraged by the progress they observe.Engagement with Community: Michelle emphasizes the significance of community engagement, not just content marketing, in building their online presence. They discuss strategies for interacting with their audience, participating in Meetups, and leveraging social media to foster connections and expand their reach.Adapting Marketing Strategies: Corey acknowledges the need to adapt marketing strategies based on their current resources and audience size. They discuss the challenges of scaling efforts and recognize the importance of starting where they are, rather than aiming for strategies designed for larger organizations.Balancing Work and Marketing: Corey reflects on the challenge of balancing work responsibilities with marketing efforts. He highlights the need to prioritize tasks and allocate time effectively, recognizing that while marketing is essential, it cannot consume all his resources. They discuss strategies for maintaining a sustainable marketing effort while managing other responsibilities.Mentioned In The Show:WordPress Rochester's April MeetupYoastWordPress TVWordPress eventsGive WPStellar WPWordCamps MeetupsGraham LawlorGary VaynerchukTwitter Post Status🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass engage in a casual and candid conversation about the intricacies of marketing, public speaking, and community building within the WordPress and tech sectors. They touch upon their personal experiences with managing social media, attending WordCamp Asia, and the challenges of live broadcasting. The discussion also veers into the use of profanity in professional settings, with personal anecdotes about cultural differences in communication styles. The episode concludes with reflections on generating new projects and the power of sharing ideas within a community.Top Takeaways: Creativity in Marketing: The conversation emphasizes the importance of creativity in marketing strategies, particularly in the context of WordCamp events. They discuss unique ideas such as offering bespoke poems, using disposable branded cameras, and creating interactive experiences to engage attendees.Personalization and Engagement: Michelle and Corey highlight the value of personalization and engagement in marketing efforts. They discuss the potential impact of offering customized experiences, such as bespoke poems or personalized photo opportunities, to create memorable interactions with their audience.Importance of Standing Out: The transcript underscores the importance of standing out from the crowd, especially in competitive environments like WordCamp events. They emphasize the need for unique and memorable marketing approaches to capture attention and leave a lasting impression on attendees.Mentioned In The Show:SlackTwitterWordPressIndie HackersPost StatusZoomBeaver BuilderParagon DigitalWP Minute NewsletterIndiegogoWP Coffee TalkWP MinuteOmnisendMatt MedeirosStellar WPOMGIMG.coMailchimpEmailOctopusMailJetEtsyMad MenHacker NewsSticker MuleGitHubTED Talk by Renee GleasonBluehostWordCamp USThat 70’s ShowWordPress.com🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Corey Maass brainstorm strategies to enhance their product's appeal and visibility. They discuss adding engaging features to their website, similar to how children desire flashy bike accessories. They explore the idea of reframing their website to highlight the product's awesomeness, keeping an updated blog, and engaging in public speaking to be genuine and relatable. The conversation shifts to outreach for non-profits, suggesting giveaways, leveraging SEO, and integrating with other software. They consider sending products to post offices, aligning with national events for promotions, and sponsoring meetups. The episode concludes with excitement for future plans.Top Takeaways: Diversified Marketing Strategies: Corey and Michelle discuss a variety of marketing strategies to promote OMGIMG, including speaking at events, participating in podcasts, hosting giveaways, sponsoring meetups, and organizing discount events. This highlights the importance of diversifying marketing efforts to reach different audiences and maximize exposure.Focus on Education and Value: Michelle emphasizes the importance of educating potential users about the benefits of OMGIMG and why it's essential for their websites. This underscores the value of providing educational content and positioning the product as a solution to common challenges, such as improving website imagery and open graph implementation.Community Engagement and Support: The conversation explores ways to engage with the WordPress community, including supporting nonprofits, participating in WordCamps, and sponsoring meetups. This highlights the significance of community engagement and building relationships within the WordPress ecosystem to foster trust and credibility.Strategic Planning and Execution: Corey and Michelle discuss the importance of strategic planning and execution in marketing initiatives. They outline specific action items, such as creating presentation topics, developing a media page, initiating outreach campaigns, and organizing discount events. This emphasizes the value of setting clear objectives, prioritizing tasks, and implementing strategies systematically to achieve marketing goals effectively.Mentioned In The Show:GiveBig Orange HeartWordCampWordCamp CanadaYoastRankMathPost StatusStellarWPNational TodayCanvaSticker MuleBuiltWithMeetupsSquirrellySEO🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status) The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode,Cory Miller interviews Ian Peatey, a seasoned trainer in nonviolent communication (NVC). Ian shares his journey with NVC and its profound impact on his life and work. He discusses the origins of NVC, developed by Marshall Rosenberg, and its emphasis on empathetic listening and honest self-expression. Ian and Cory, explore the challenges of emotional literacy and the importance of recognizing and expressing complex emotions nonviolently. They discuss the practical application of NVC in personal development, parenting, and business, highlighting the need for patience and supportive communities in practicing NVC. The episode underscores the transformative power of NVC in creating respectful and honest interpersonal connections across various life aspects.Top Takeaways:Nonviolent Communication (NVC): The conversation revolves around the principles of Nonviolent Communication, emphasizing its value in fostering empathy, honesty, and respectful dialogue in various aspects of life, including personal relationships and business interactions.Emotional Literacy: Ian and Cory discuss the importance of emotional literacy, which involves recognizing, understanding, and expressing one's emotions effectively. They highlight the significance of identifying feelings accurately and expressing them in a nonviolent manner to enhance communication.Power Dynamics: The conversation explores power dynamics in relationships and organizations, emphasizing the difference between using power over others and power with others. They advocate for a more collaborative, respectful approach to leadership and decision-making, rather than a top-down, command-and-control style.Practice and Patience: Implementing NVC requires practice and patience. Ian Peatey discusses the challenges individuals may face when attempting to change communication patterns, emphasizing the need for self-awareness, feedback, and supportive environments such as practice groups.Integrity and Empathy in Business: Ian and Cory advocate for integrating integrity, empathy, and transparency into business practices, challenging traditional hierarchical structures and promoting a culture of mutual respect and honesty. They argue that compassionate leadership can lead to better employee engagement, decision-making, and overall organizational success.Mentioned In The Show:Marshall RosenbergCarl RogersCenter for Nonviolent CommunicationInside Out MovieNonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Ian Peatey (Certified Trainer and Assessor, Center for Nonviolent Communication)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Michelle Frechette discuss plans for a future Rochester meetup presentation on images and open graph, with intentions to record and share the session on YouTube. They explore the idea of teaching using their own examples, similar to how a forum might demonstrate a product. The conversation also touches on reviewing the homepage for typos and excitement about making good plans. They encourage listener engagement through Slack, YouTube, and Twitter for ideas and feedback. The episode concludes with one speaker needing to prepare for a massage appointment and the other ensuring the next episode will proceed as scheduled.Top TakeawaysImportance of Alt Text: Michelle and Corey discuss the importance of alt text for images on websites, highlighting the need for proper descriptions to ensure accessibility.Utilizing Open Graph: Corey explains the limitations of Open Graph in describing images and the need for additional metadata like OG image alt to improve accessibility.Engagement at WordCamps: Michelle and Corey discuss the value of attending WordCamps for networking, learning about new plugins, and engaging with the WordPress community.Feedback and Collaboration: Michelle and Corey emphasize the importance of feedback and collaboration in the iterative process of website development, indicating their willingness to receive input from others.Iterative Improvement: Corey mentions the ongoing process of iterating and improving the homepage, highlighting the quick iteration phase and the importance of continuous improvement in website design and content.Mentioned In The Show:Open GraphMatt MedeirosDense Discovery NewsletterWP Beaver BuilderPexelsUnsplashPixabayWP MinuteCadence websiteMatomoSticker MuleWordCamp USWordCamp OttawaBBC Radio OneOrbital UnderworldWP CampusWordCamp Montclair WordCamp Rochester Post Status WordCamp MontrealCanvaTwitterYouTube404, the story of a page not found🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status) The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Michelle Frechette discuss the strategic pivot of the podcast to concentrate on marketing a WordPress product. They delve into the changes needed for their homepage, refining their messaging, and creating educational content tailored for their audience. They emphasize the importance of demystifying technical jargon like "open graph" for their customers. The episode also covers their business decisions, branding strategies, and the integration of image APIs into their plugin. They highlight the need for clear communication of the plugin's features and benefits, as well as the importance of a user-friendly website design.Top Takeaways:Importance of Homepage Design: The conversation underscores the critical role of a homepage in capturing visitors' attention within a few seconds and enticing them to explore further. Corey and Michelle discuss the significance of crafting compelling visuals and messaging to keep visitors engaged.Consideration of Target Audience: They emphasize the importance of tailoring the homepage to different customer segments or niches, such as content creators, agencies, marketers, and bloggers. Understanding the specific needs and preferences of each group helps in creating targeted messaging and visuals.Show, Don't Tell: Corey and Michelle stress the value of demonstrating the benefits of their product rather than simply describing them. They discuss the effectiveness of using before-and-after visuals and examples to showcase the transformation their plugin can bring to users' websites.Collaborative Approach: The conversation highlights the benefits of collaboration and fresh perspectives in homepage design. Michelle's input as an outsider brings new ideas and insights to the process, helping Corey overcome analysis paralysis and make progress on refining the homepage.Mentioned In The Show:Chat GPTSlackUnsplashPexelsPixabayCanvaPhotoshopDALL-EPost StatusYoastEli Finer Radaar TikTokRobin WilliamsMork and Mindy🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Corey MaassMichelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status) The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Anne McCarthy discuss the development of a mentorship program and an empowerment grant aimed at supporting the LGBTQ+ community in the WordPress ecosystem. They highlight the need for a safe and inclusive environment, address financial barriers, and consider privacy for those not ready to come out. The episode covers the importance of genuine community support, the mentorship program's timeline, and expectations for engagement. They urge underrepresented groups to apply, offer information on the LGBTQ press website, and invite feedback to improve the initiative. The conversation underscores the value of lived experiences and the commitment to financially empower individuals within the WordPress community.Top Takeaways:Queeromattic Mentorship Program: Anne McCarthy discusses the launch of the Queeromattic Mentorship Program, aimed at supporting individuals in the queer community within the WordPress ecosystem.Financial Support for Queer Individuals: The program involves financial support for selected mentees, allowing them to focus on contributing to WordPress without financial constraints.Collaboration with Mentorship Programs: The mentorship program collaborates with existing mentorship initiatives, leveraging their expertise and guidance in the selection and support of mentees.Application Deadline: Interested individuals are encouraged to apply for the mentorship program, with a deadline set for February 7th, offering a six-week duration from February 19th to March 29th.Feedback and Collaboration: Anne invites feedback, collaboration, and ideas from the community to ensure the program evolves to address the needs and challenges faced by queer individuals in the WordPress space.Mentioned In The Show:LGBTQ PressAutomattician Resource GroupsMake WordPress CommunityBlack PressAutomatticQueeromatticUnderrepresented in TechOut In TechLesbians Who Tech🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Anne McCarthy (Product Wrangler, Automattic)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this co-branded podcast episode, Cory Miller from Post Status and Matt Medeiros from WP Minute discuss the "WP drama" within the WordPress community, focusing on leadership challenges and the impact of internal conflicts. They share personal experiences, emphasizing the importance of civility and understanding towards leaders like Matt Mullenweg. They highlight the need to listen to diverse voices within the community, including agencies and businesses, and acknowledge external competition from other platforms. They stress the human aspect of leadership and community engagement, encouraging constructive dialogue and community contributions through platforms like Post Status and WP Minute.Top Takeaways:Passion and Emotion in the WordPress Community: The discussion emphasizes the passion that individuals in the WordPress community have for the project. However, it acknowledges that this passion can sometimes lead to heated debates and conflicts.Leadership and Decision-Making: The conversation delves into the challenges of leadership in the WordPress project, specifically focusing on the roles of Matt Mullenweg and Josepha Haden. It touches upon the difficulty of balancing the diverse perspectives within the community.Community Engagement and Support: Both speakers encourage community members to engage in constructive ways. They discuss platforms like WP Minute and Post Status as spaces for contributing content, discussing issues, and seeking support from fellow members.The Human Element in Online Interactions: The conversation highlights the importance of remembering the human element in online interactions. It suggests that amidst disagreements and debates, it's crucial to approach discussions with empathy and to recognize the person on the other side of the screen.Mentioned In The Show:SlackWordPressWP MinutePost Status🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Matt Medeiros (Publisher, The WP Minute)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Cory Miller welcomes Greg Zakowicz from Omnisen to discuss the effectiveness of various marketing channels such as email, SMS, and web push messages. They explore the increasing impact of SMS marketing, especially during peak shopping periods, and the growing trend of automation in marketing communications. Greg shares insights from Omnisen annual report, emphasizing the success of behavior-based automated messages in driving sales. They also discuss the simplicity of starting with SMS marketing and the potential of web push notifications. The episode concludes with an offer for Post Status listeners to try Omnisen and a reminder of the accessibility and support provided by the Omnisen team.Link for 15% off first three months: our.omnisend.com/poststatusTop Takeaways:SMS Marketing Growth: SMS marketing is experiencing significant growth, with a 396% increase in 2021 over 2020. Greg emphasizes the importance of leveraging SMS as a valuable marketing channel.Web Push Notifications: Web push notifications have shown a 27% year-over-year lift, and the growth of using push messages has been consistent. Automation plays a key role in the effectiveness of push notifications, with 21% of all automated push message orders coming from 3% of the sends.Automation Impact: Automated messages, whether through email, SMS, or push notifications, are highly impactful. For instance, 41% of all email orders come from automated emails, despite comprising only 2% of sends. Greg suggests focusing on high-intent messages, such as welcome, cart abandonment, and browse abandonment. Mentioned In The Show:OmnisendMailchimpKlaviyo🙏 Sponsor: WordPress.comBuild and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts.🐦 You can follow Post Status and our guests on Twitter:Greg Zakowicz (Sr. Ecommerce Expert, Omnisend)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status) The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Cory Miller interviews Roger Rosweide, co-founder of WildCloud, shares his journey with WordPress and WildCloud, and introduces the concept of website as a service. He discusses how this model can provide pre-built, managed websites for a monthly subscription fee, benefiting agencies, marketers, business consultants, and individuals. Roger also explains how agencies can incorporate this model into their business and discusses pricing and packaging strategies for selling websites through WildCloud. He emphasizes the collaborative spirit of the WordPress community and the potential benefits of a WordPress website as a service for marketers. Cory and Roger also discuss the importance of businesses functioning as communities.Top TakeawaysNiche Focus and Blueprints: Agencies can benefit from creating specialized services for specific niches and using pre-built blueprints. This approach allows them to target particular industries or professions, such as therapists, and deliver tailored solutions that cater to the unique needs of those clients.Community Collaboration: Building a community around the WaaS model fosters collaboration among agencies, developers, and marketers. This collaborative spirit strengthens the WordPress ecosystem by encouraging dialogue, sharing insights, and addressing challenges collectively.Adapting to WordPress Changes: As WordPress evolves, particularly with the introduction of Gutenberg and other updates, agencies may face challenges in adapting their existing solutions. However, these challenges can be viewed as opportunities to enhance and innovate, pushing agencies to improve and stay competitive.Business Growth Through Community: By transitioning from a customer-centric to a community-centric approach, businesses can create more value for their clients. Providing resources, best practices, and a supportive community enables businesses to grow while helping clients achieve their goals.Mentioned In The Show:ZoomPorscheAxel SpringerWP Calorie Calculator pluginGoogle My BusinessWooCommerceShopifyWixWeeblySquarespaceOWASPAll Counseling🙏 Sponsor: Gravity FormsGravity Forms is the easiest and most trusted advanced forms solution for your WordPress website. Packed with time-saving tools and features, Gravity Forms is the only WordPress form management plugin you will ever need. Stop losing valuable leads and grow your business with Gravity.🐦 You can follow Post Status and our guests on Twitter:Roger Rosweide (Co-Founder Wildcloud)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status) The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss marketing a WordPress plugin, focusing on the use of open graph data across different platforms like Facebook, Pinterest, and Instagram. They emphasize the importance of customizing images and content for specific pages and posts, and the value of rich content for SEO. They also discuss the use of a social previewer tool and the necessity of a default image for every URL. The conversation includes the significance of educating clients on updating their websites and the need for a strong online presence.Top Takeaways:Strategic Approach to OG Images: The discussion emphasizes a strategic approach to Open Graph (OG) images, focusing on the main brand image, specific OG images for pages and products, and additional opportunities for content like blog posts.Importance of OG Images for Branding: OG images act as a visual representation of a brand when content is shared on various platforms. Ensuring a strong, visually appealing OG image is crucial for brand recognition and engagement.Understanding Channel-Specific Requirements: Different social media channels have unique requirements for displaying OG images. The conversation touches on the importance of understanding these nuances, such as Twitter's preference for image-only display and the need for specific image sizes.Educating Clients and Website Owners: The conversation discusses the significance of educating clients or website owners about the importance of OG images and the potential pitfalls of neglecting them. It highlights the need to guide them in creating compelling content for sharing on social media.Mentioned In The Show:OMGIMGFacebookPinterestInstagramTwitterGoogleDiscordPost Status🙏 Sponsor: Gravity FormsGravity Forms is the easiest and most trusted advanced forms solution for your WordPress website. Packed with time-saving tools and features, Gravity Forms is the only WordPress form management plugin you will ever need. Stop losing valuable leads and grow your business with Gravity.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status) The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss the performance of their WordPress product, launched in October, during Black Friday and Cyber Monday. They talk about their marketing strategies, including the importance of building a mailing list and repurposing content from a WordCamp talk. They also discuss their target audience and the potential of their product which helps implement open graph on WordPress websites. They plan to create a presentation showcasing the benefits of OMGIMG.Top Takeaways:Targeting Technical Audience: The focus of the discussion is on tailoring the presentation for a technical audience, particularly agencies and developers who already understand the concept of Open Graph.Channel-Specific Examples: To resonate with agencies, the plan is to provide channel-specific examples, such as Pinterest for food bloggers or Facebook for local businesses, showcasing how OMG can enhance visibility on various platforms.Lead Magnet Strategy: The speakers propose turning the refined presentation into a lead magnet, allowing agencies to download the slide deck as a brochure. The goal is to encourage sharing and make the information easily accessible.🔗 Mentioned in the show:WordPressTwitterFacebookWordCampKanbanSocial Link PagesChatGPTPinterestInstagramBufferMain WPYoastAll in One SEORankMath🙏 Sponsor: ElementorElementor enables web creators to build professional, pixel-perfect websites with an intuitive visual builder. Quickly create amazing websites for your clients or your business with complete control over every piece, without writing a single line of code. Join a vast community of web creators from all around the world who deliver exceptional websites using Elementor.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Cory Miller interviews Amber Haynes, CEO of Equalize Digital, about the importance of accessibility in WordPress and web design. They discuss the recent award received by Equalize Digital for their Digital Accessibility Checker plugin, which audits WordPress websites for accessibility. Amber highlights the challenges faced by screen reader users and the increasing legal requirements for website accessibility. She also shares insights on the role of plugin developers in improving web accessibility and the competitive landscape of different platforms in terms of accessibility. The episode concludes with Amber discussing upcoming improvements to their plugin.Top Takeaways: Accessibility as a Skill Set: Agencies and web developers are encouraged to recognize the growing importance of accessibility in web development due to upcoming legislation. Amber suggests adding accessibility as a skill set and recommends starting with tools like the Accessibility Checker plugin to identify and address issues.Practical Steps for Improvement: To enhance accessibility, developers are advised to incorporate the Accessibility Checker plugin into their starter themes, whether custom or using a page builder. Amber emphasizes the importance of testing websites using only a keyboard, focusing on navigation, and ensuring that all functionality is accessible without a mouse.Evolution of the Accessibility Checker Plugin: The Accessibility Checker plugin has evolved over time, with a focus on improving user experience and introducing features such as full site reports and audit history. The plugin is continually refined to provide developers with meaningful insights into accessibility issues on their websites.Challenges and Opportunities in WordPress Accessibility: While WordPress powers a significant portion of the internet, there are ongoing challenges with accessibility, particularly in the core product. Amber discusses the need for a more strategic approach to accessibility within the WordPress community, addressing issues and making accessibility a priority in the development process. The conversation also touches on how other content management systems, such as CraftCMS, are actively prioritizing accessibility.Mentioned in the Show:Equalize DigitalAccessibility Checker pluginGAAD FoundationGaady AwardSlackEuropean Accessibility ActCraft CMSDrupalMeetupShopifySquarespaceLone Rock PointNASA🙏 Sponsor: ElementorElementor enables web creators to build professional, pixel-perfect websites with an intuitive visual builder. Quickly create amazing websites for your clients or your business with complete control over every piece, without writing a single line of code. Join a vast community of web creators from all around the world who deliver exceptional websites using Elementor.🐦 You can follow Post Status and our guests on Twitter:Amber Hinds (CEO, Equalize Digital)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss plans for the second season of their show. They consider rebranding and focusing on marketing a WordPress product. They discuss potential topics such as selling and scaling a business, and the progress they've made with their WordPress product. They also discuss the importance of open graph data, optimizing images for SEO, and the value of simplicity in marketing a WordPress product. They plan to submit a talk to a WordCamp and provide tools to optimize content sharing. They also discuss upcoming product features and the importance of providing value to their audience.Top Takeaways:Product Value Proposition: The conversation underscores the value proposition of their product, focusing on its ability to simplify complex tasks related to image optimization and branding. The product is positioned as a solution that goes beyond existing options in the market, providing a unique set of features.Anticipation of New Features: The anticipation of upcoming features, such as branding, watermarking, and pixel-perfect device mockups, is highlighted. This serves as a persuasive element for potential customers, suggesting that the product will continue to evolve and provide additional value beyond its initial offerings.Cost of Staying in the Status Quo: A recurring theme revolves around the "cost of staying where you're at." The conversation emphasizes that maintaining the status quo, especially in terms of content visibility and marketing efforts, may have negative consequences. This concept is presented as a compelling reason for users to consider their product.Balancing Technical Details and Simplicity: The participants discuss the balance between catering to users who may want to delve into technical details and those who seek a simplified solution. The product is positioned as a tool that can be beneficial for both types of users, providing straightforward solutions while acknowledging the more intricate aspects for those interested in them.Mentioned in the Show:CanvaPhotoshopBeaver BuilderGoogle DocsSocial Media ExaminerWordCampUSTwitterYoastInstagramLinkedInSlackPinterestChatGPT fourCrop ExpressFiverrUpworkRank MathWP MinutePost Status🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller brainstorm marketing strategies for their upcoming WordPress product launch. They discuss the importance of creating engaging social media content, reaching out to potential customers, and leveraging partnerships with influencers. They also consider writing articles comparing their product with competitors to increase search traffic. Corey and Cory emphasize the need to share their journey, including their failures and successes, to attract a wider audience. They also reflect on the challenges of entrepreneurship and the importance of celebrating wins and seeking support from others. The episode concludes with them expressing excitement for the future and hinting at the topic of their next season's first episode.Top Takeaways:Importance of Collaboration: They emphasize the value of not going alone in the entrepreneurial journey. Collaborative discussions provide different perspectives, balance, and emotional support, helping navigate challenges more effectively.Readiness to Pivot: Corey and Cory discuss the significance of being open to pivoting and having no loyalty to ideas. This flexibility allows them to adapt to changing needs and find optimal solutions for potential customers.Customer Awareness and Education: Corey Maass shares insights into the challenge of introducing a product where customers may not be aware they have a problem. Educating customers about the problem and its solution becomes a crucial aspect of their marketing strategy.Gratitude and Celebration of Wins: They express gratitude for their collaborative effort and celebrate the achievements, recognizing the importance of taking a moment to acknowledge wins, whether big or small. They emphasize the need to pause and reflect on the journey.Mentioned in the show:WordPressPost StatusTwitterOpen GraphBob Dunn's "Do the Woo"Adobe Banner MakerOMGIMGYouTubeFacebookLinkedInYoastWordPress WeeklyThe TavernWP BuildsWP MinuteWP MayorWeWorkHalt and Catch FireThe Social NetworkBelow Deck (reality TV show)🙏 Sponsor: GoDaddy ProManage your clients, websites, and tasks from a single dashboard with GoDaddy Pro. Perform security scans, backups, and remote updates to many sites on any host. Check up on site performance, monitor uptime and analytics, and then send reports to your clients. GoDaddy Pro is free — and designed to make your life better.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Michelle Frechette and Matt Medeiros discuss the importance of being a good podcast guest. They emphasize the need for high-quality audio, preparation, and engaging conversation. They advise against using built-in microphones or AirPods and suggest investing in a good microphone. They also stress the importance of avoiding sales pitches and providing informative, engaging answers. They highlight the need for guests to understand the podcast and its audience, and to promote the episode after its release. They also mention the rise of YouTube as a podcast platform and the value of establishing rapport with the host.Top Takeaways:Preparation is Key: Guests should research the podcast, its audience, and the host's style to provide unique, engaging content. Tailoring answers and having multiple perspectives on common questions can make a significant difference.Engage and Collaborate: Guests should build rapport and collaboration with hosts, understanding it's a partnership. Being responsive, timely, and cooperative, even in providing necessary information after the interview, is crucial.Authenticity and Value: Guests need to be genuine, sharing their unique expertise without trying to be someone they're not. They should focus on offering value—be it entertainment, education, or information—to the audience.Technical Preparation: Good audio quality is a must. Using a quality microphone and wearing headphones during the interview significantly improves the recording quality, and it's equally important to test equipment beforehand.🔗 Mentioned in the show:ATR 2100 microphoneDescript Studio SoundYouTubeTwitterDOLL-ESquadCast WordPressWP Speakers Post Status🐦 You can follow Post Status and our guests on Twitter:Matt Medeiros (Community, Gravity Forms)Michelle Frechette (Community Relations, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss their product launch strategy, including pricing and discount considerations for Black Friday and Cyber Monday. They also talk about the importance of authenticity in business, sharing personal anecdotes to illustrate their points. The conversation then shifts to sales and marketing, Corey and Cory reflect on their experiences and preferences. They explore the challenges of direct sales and the comfort of marketing, particularly for introverts. They also touch on the distinction between business and personal relationships, and the importance of setting boundaries.Top Takeaways:Strategic Shifts Around Black Friday Sales: The discussion indirectly highlights the evolution of sales strategies surrounding Black Friday. Mentions of altered sales experiences and challenging times due to Black Friday might reflect the changing dynamics of this retail event. It underscores the necessity for businesses to adapt their sales approaches during such peak shopping periods, possibly indicating shifts in consumer behavior or industry trends.Distinguishing Between Business Relationships and Personal Connections: Corey Miller grapples with understanding the distinction between business connections and personal friendships. This confusion arises when business associates exhibit personal gestures, leading to misconceptions about the depth of the relationship.Evolution of Sales Strategies: They discuss the evolution of sales strategies, mentioning the shift from direct partnerships with hosting companies to more indirect sales efforts involving affiliate programs and agency collaborations. This evolution showcases the adaptability necessary in the constantly changing tech industry.Mentioned in the show:RadioshackHalt and Catch FireMicrosoftIBMPingdomOMG IMGPost StatusLayerWPWP Constellations🙏 Sponsor: GoDaddy ProManage your clients, websites, and tasks from a single dashboard with GoDaddy Pro. Perform security scans, backups, and remote updates to many sites on any host. Check up on site performance, monitor uptime and analytics, and then send reports to your clients. GoDaddy Pro is free — and designed to make your life better.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

This promotional episode for the "Breakdown Gravity Forms" podcast discusses the benefits and versatility of Gravity Forms and Gravity SMTP. The speakers share their personal experiences, highlighting its ease of use for all types of users, from beginners to experts. They discuss its application in various use cases, such as opt-in forms and automation. The listeners are encouraged to tune into the podcast for more insights into Gravity Forms' new product updates and future enhancements or visit the Gravity Forms website for more informationTop Takeaways:Introduction to Gravity Forms Podcast: The transcript introduces a podcast related to Gravity Forms. This podcast will be a behind-the-scenes look at Gravity Forms, providing updates on new product features and enhancements for the popular contact form plugin for WordPress users.Versatility and Ease of Use: Gravity Forms is easy to use, making it suitable for users of all levels, from beginners to experts. It's highlighted as a versatile tool that can be used in various ways, including for opt-in forms, content analysis, and automation.Positive Reviews: Gravity Forms is a top-recommended form platform for WordPress users, emphasizing its effectiveness and power in various use cases.

In this podcast episode, Corey Miller and Cory Maass discuss the development of their WordPress product. They talk about the recent updates, beta testing, and user feedback that have helped shape the product. They also discuss their marketing strategies, including the use of newsletters, ads, and an intro video. The duo also plans to offer an introductory rate and consider a Black Friday sale. They express gratitude for the feedback received and discuss the importance of reaching out to relevant communities for promotion. They conclude by agreeing to work together on upcoming plans.Top Takeaways:Soft Product Launch Strategy: The conversation discusses a soft launch strategy for their product, OMG IMG. They plan to leverage their mailing list and create promotional content like explainer videos and slides to ensure a successful initial release.Promotional Content Creation: The conversation highlights the importance of creating various promotional content types, including explainer videos and slides, to showcase the product's features and benefits to potential customers.Leveraging Social Media: They discuss the value of sharing promotional content on social media platforms and how using their product to create eye-catching images for social sharing can demonstrate its practicality.Introductory Pricing Strategy: The product launch will involve an introductory pricing strategy, with the idea of encouraging customers to purchase multiple licenses by offering a unique "share with a friend" incentive.🔗 Mentioned in the show:BalsamiqCanvaGoogle Docs Tailwind Post StatusWordPressMicrosoft Word🙏 Sponsor: Gravity FormsGravity Forms is the easiest and most trusted advanced forms solution for your WordPress website. Packed with time-saving tools and features, Gravity Forms is the only WordPress form management plugin you will ever need. Stop losing valuable leads and grow your business with Gravity.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Miller and Cory Maass delve into the challenges and mindset required for entrepreneurship. They discuss the sacrifices, persistence, and a bit of luck needed to succeed, and how their drive to create has shaped their entrepreneurial journeys. They also explore the balance between work and personal life, the concept of success and retirement, and the importance of diversifying one's identity beyond work. The conversation also touches on the role of resilience, setting boundaries, and managing expectations in business. They conclude by emphasizing the significance of focus when starting something new.Top Takeaways:Resilience in Entrepreneurship: The conversation underscores the importance of resilience in the world of entrepreneurship. Both Corey Miller and Cory Maass emphasize that setbacks and challenges are an inherent part of the entrepreneurial journey. They stress the need to endure through difficult times, as surviving these challenges can lead to personal and professional growth.Balancing Passion and Realism: The dialogue explores the balance between entrepreneurial passion and realism. It's noted that while passion can drive individuals to venture into entrepreneurship, it should be coupled with a sense of realism about the inherent difficulties and uncertainties.Managing Expectations and Boundaries: Corey Miller shares insights about managing expectations and setting clear boundaries in business. This includes discussing how to handle customer interactions and respond to criticism, emphasizing the importance of maintaining professionalism and not allowing disagreements to become personal.🔗 Mentioned in the show:LegoMexican Train10up37 SignalsJoel SapolskyRob WallingDerek Sivers🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss their progress in building presets and creating images for a project. They talk about the layout, formatting options, and design elements they are working on, including adding columns, background colors, and logos. They also discuss the idea of using excerpts, bulleted lists, and block quotes to enhance articles, as well as the importance of selecting the right OG image for social networks. They explore the potential of AI integration in automating image generation and improving workflow efficiency.Top Takeaways:Template-Based Design: The platform allows users to create templates for content design, making it efficient and consistent. These templates can be customized to create different types of content, such as social media images and featured blog post images.AI Integration: The conversation mentions the potential integration of AI to automate tasks like image generation and text summarization. This would save users time and enhance their content creation process.Column-Based Layouts: The platform offers a user-friendly approach to design with column-based layouts. Users can easily drag and drop elements to create layouts without requiring advanced design skills.Testing and Feedback: Corey Maass is in the process of testing the platform and seeking feedback from users, including Cory Miller, to identify and address any bugs or issues before wider deployment.🔗 Mentioned in the show:CanvaWordPressUnsplashBeaver BuilderPhotoshopTinyMCE🙏 Sponsor: ElementorElementor enables web creators to build professional, pixel-perfect websites with an intuitive visual builder. Quickly create amazing websites for your clients or your business with complete control over every piece, without writing a single line of code. Join a vast community of web creators from all around the world who deliver exceptional websites using Elementor.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode of Post Status Draft podcast, Cory Miller interviews Marc Benzakein, a member of the MainWP team. Marc explains that MainWP was created to manage affiliate marketing sites and prioritize privacy and security. They discuss MainWP's unique pricing model, offering a free version and a premium pro pack for advanced features. The Cory and Marc talk about the various extensions and plugins offered by MainWP, as well as the importance of reporting for agencies. They also discuss the improvements made to WordPress over the years and the significance of MainWP's ten-year anniversary. Marc recommends joining the MainWP users Facebook group for interactive discussions.Top Takeaways:MainWP's Unique Approach: MainWP stands out by offering a unique approach to managing multiple WordPress sites. Unlike many other solutions, it's not a central dashboard in the sense of a SaaS service. Instead, it allows users to manage their WordPress sites from their own dashboard, emphasizing privacy and security.Pricing and Unlimited Sites: MainWP offers a simple pricing model, which is a significant benefit for agencies and businesses. It starts with a free version that's powerful enough for most users. When you need advanced features, you can purchase the Premium Pro Pack. The unlimited site management feature is a significant advantage for those with multiple sites, as you can manage as many sites as you need without incurring additional costs.Extensions and Reporting: MainWP provides a wide range of extensions that cover key functionalities such as WooCommerce, reporting, collaboration tools, and more. The ability to generate customizable reports is particularly valuable for agencies, as it helps in demonstrating the value of their services to clients.🔗 Mentioned in the show:WordPressWooCommerceJetpackTwitter🙏 Sponsor: ElementorElementor enables web creators to build professional, pixel-perfect websites with an intuitive visual builder. Quickly create amazing websites for your clients or your business with complete control over every piece, without writing a single line of code. Join a vast community of web creators from all around the world who deliver exceptional websites using Elementor.🐦 You can follow Post Status and our guests on Twitter:Marc Benzakein (Marketing Manager, MainWP)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Cory Miller and Corey Maass discuss the progress and updates on their project. They talk about refactoring the app using React and the importance of simplifying the workflow and talking to customers to understand their needs. They also discuss their approach to building products and the importance of conviction and belief in their work. They touch on topics such as creating visually appealing images, using presets and templates, optimizing images for SEO, and the potential for AI-generated content. They also discuss the challenges and possibilities in marketing and accommodating different users. The episode ends with plans for future improvements and excitement for the project's progress.Top Takeaways:OG Image Importance: The conversation highlights the significance of OG (Open Graph) images in content marketing. Creating visually appealing OG images is essential to engage audiences and drive traffic to websites or content.Templates for Visual Consistency: The use of templates is emphasized to maintain visual consistency across OG images. Templates offer a structured approach for users to create appealing visuals that align with their brand.Guidance and Best Practices: Providing users with guidance and best practices is crucial. This includes offering tooltips, color suggestions, and layout tips to help users make design decisions effectively and create compelling OG images.🔗 Mentioned in the show:YouTubeCanvaReactWordPressNetflixTwitterAmazonPhotoshopChatGPT🙏 Sponsor: GoDaddy ProManage your clients, websites, and tasks from a single dashboard with GoDaddy Pro. Perform security scans, backups, and remote updates to many sites on any host. Check up on site performance, monitor uptime and analytics, and then send reports to your clients. GoDaddy Pro is free — and designed to make your life better.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Cory Miller interviews Jake Goldman, the President and Founder of 10Up, a WordPress company. They discuss the progress and good work that 10Up has done in the WordPress community over the years. Jake talks about his experience in web development and the journey leading up to forming 10Up. They also discuss the recent merger between 10Up and Fueled, and the opportunities it presents in the digital transformation space. Jake shares his thoughts on the future of WordPress, including exciting projects like their AI plugin called ClassifAI. They also discuss the challenges and tensions faced by organizations using WordPress, the changing landscape of open-source software, and the importance of maintaining an open web. Overall, they express optimism about the future of WordPress and its ability to adapt to the changing needs of its users. Top Takeaways:Challenges in Open Source vs. Closed Platforms: Jake highlighted the challenge of open-source platforms like WordPress in competing with closed platforms like Squarespace and Wix. While open source provides transparency and flexibility, it can be harder to deliver seamless user experiences for consumers and prosumers.WordPress's Positioning: Jake expressed concerns about WordPress's positioning in the market. He mentioned that WordPress seems to be trying to cater to various user segments simultaneously, from beginners to enterprise-level users. This could potentially lead to being less competitive in specific use cases.Accessibility and Approachability: Jake raised the question of whether WordPress remains as accessible and approachable as it was in the past for newcomers. He emphasized the importance of ensuring that WordPress continues to be a welcoming platform for those who want to experiment and build websites without extensive technical knowledge.The Evolving Open Web: The conversation touched on the changing landscape of the open web, especially in light of the dominance of social media platforms. While open-source technologies remain strong in certain areas, the user-facing experiences on social media have evolved significantly, making it more challenging for open-source solutions to compete.🔗 Mentioned in the show:10UpFueledClassifAIElasticPressWarby ParkerDeloitteAccentureWordPressSquarespaceWebflowWixAdobe InDesignAdobe PhotoshopPantheonMastodonTwitterIBMLinuxApacheNginxIISWP EngineGoDaddy🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Jake Goldman (Founder, 10Up)Cory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this podcast episode, Corey Maass and Cory Miller discuss their experience at WordCamp US and the challenges they faced in promoting their WordPress product. They talk about making changes to their homepage to provide clearer examples of open graph images. They also talk about the decision to refactor the code for their product to make it more extensible and user-friendly. They discuss the timeline for completing the work and adding presets to the product. They also mention receiving positive feedback and expressing excitement for the upcoming features.Top Takeaways:Importance of Refactoring: Corey Maass discusses the decision to refactor their WordPress product's code. While initially hesitant, he recognized the importance of improving the code's structure to avoid future limitations and difficulties in maintaining the product. This highlights the significance of making technical decisions with an eye toward long-term sustainability.User-Centric Development: Corey Maass emphasizes the need to consider the user perspective when developing products. He discusses the benefits of creating a more dynamic and extensible image builder, which will ultimately make it easier for users to customize their images. This showcases the value of user-centric development in enhancing product usability and scalability.Engaging with Early Users: They talk about sending out an email to early subscribers and receiving feedback. Engaging with early users not only helps build a community but also provides valuable insights into user expectations and needs. This underscores the importance of proactive communication with your product's early adopters.🔗 Mentioned in the show:WordPressWordCamp USTwitterLinkedInFacebookZoom 🙏 Sponsor: A2HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode, Corey Maass and Corey Miller discuss preparing for WordCamp US and the upcoming launch of their product, OMG IMG. They delve into the latest developments and features of OMG IMG, including the creation of OG images and watermarking, making the product more appealing to users. They explore the potential impact of their product, discussing creative use cases and showcasing its value in enhancing visual content on WordPress websites. They share their excitement about using WordCamp US as a platform to introduce OMG IMG to a broader audience. As they plan their approach, they touch on strategies for marketing, user feedback, introductory pricing, and usability testing. The episode provides valuable insights into their journey of refining OMG IMG, from design templates to product launch strategies.Top Takeaways:Product Development and Integration: Ongoing development of the OMG IMG plugin. Cory and Corey discuss the importance of integrating with popular WordPress plugins like Rank Math and Yoast SEO, emphasizing the need for seamless compatibility to enhance the user experience.Design and User Experience: They stress the significance of creating visually appealing templates for OMG IMG. They talk about the importance of providing users with pre-designed templates that require minimal effort, ensuring that the plugin offers value by simplifying the process of generating images.Marketing and Promotion: They discuss their marketing strategy for WordCamp US. They plan to distribute business cards, create a product demo video, and engage with the WordPress community. They also talk about the importance of building anticipation and buzz around their product.Feedback and User Engagement: They plan to provide users with easy ways to provide feedback, report bugs, or make feature requests directly within the plugin's interface. This proactive approach to gathering user input demonstrates their commitment to improving the product based on user needs.🔗 Mentioned in the show:OMG IMGCanvaWordPressRank MathYoastWordCamp US🙏 Sponsor: Gravity FormsGravity Forms is the easiest and most trusted advanced forms solution for your WordPress website. Packed with time-saving tools and features, Gravity Forms is the only WordPress form management plugin you will ever need. Stop losing valuable leads and grow your business with Gravity.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode, Cory Miller and Corey Maass discuss preparations for WordCampUS and designing business cards for the event. They receive feedback on their design and decide on a winning business card design that includes pricing information and a QR code. They also discuss the content and layout of their product's landing page, adding a coupon code and creating an intro video. They plan to create videos together at WordCampUS to promote their mailing list and discuss the importance of having tangible items like business cards to hand out. They also talk about showcasing their product in different devices and browsers to make it visually appealing.Top Takeaways:Collaboration and Progress: Corey Maass and Cory Miller demonstrate effective collaboration and progress in their project. They discuss the successful execution of their plan, highlighting their teamwork and positive momentum.Schema Markup: They discuss the importance of schema markup for images, which impacts how Google displays images in search results. This feature allows for better control over how their images appear in search engine results.Device Image Mockups: The conversation highlights the addition of device image mockups to OMG IMG, enhancing the presentation of images and improving the service's overall user experience.🔗 Mentioned in the show:WordCamp US 2023OMGIMG.coYoastGoogleWordPress.org Plugins🙏 Sponsor: GoDaddy ProManage your clients, websites, and tasks from a single dashboard with GoDaddy Pro. Perform security scans, backups, and remote updates to many sites on any host. Check up on site performance, monitor uptime and analytics, and then send reports to your clients. GoDaddy Pro is free — and designed to make your life better.🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

In this episode, Cory Miller and Corey Maass discuss the progress with their product and plans for marketing. They mention ordering stickers and preparing for WordCamp US. They also talk about the importance of having a clear name for the plugin and creating a frictionless process for potential customers to sign up or make a purchase. They talk through their pitch and refine their messaging. They also brainstorm different ideas for promoting the product, such as creating unique business cards or flyers and offering branding and listing websites on a page. They also discuss the importance of having a clear and concise pitch to explain the product to potential customers.Top Takeaways:Product Differentiation: The conversation highlights the importance of presenting a unique value proposition for a product. The speakers emphasize how OMGIMG transforms ordinary images into polished and engaging content, which sets it apart from traditional image solutions.Visual Presentation Matters: The speakers discuss the significance of visuals in content sharing. They emphasize how compelling images contribute to engagement and sharing on social media platforms. This insight underscores the need for visually appealing content.Simple and Clear Pitch: The speakers craft a concise and clear pitch for the product. They focus on highlighting the problem (unappealing images) and the solution (OMGIMG's transformational capability) in a straightforward manner, ensuring potential users quickly understand the product's benefits.🔗 Mentioned in the show:FiverrWordCamp USSticker MuleVenmoOMGIMG.coCanva YoastBeaver Builder WPFaviconGravity Forms🙏 Sponsor: A2 HostingA2 Hosting offers solutions for WordPress and WooCommerce that are both blazing fast and ultra-reliable. WordPress can be used on ANY Web Hosting plan from A2. You can deploy WordPress easily on Shared, VPS, or Dedicated Hosting plans. A2 also offers Managed WordPress and WooCommerce Hosting. Take a look at a2hosting.com today!🐦 You can follow Post Status and our guests on Twitter:Corey MaassCory Miller (CEO, Post Status)Olivia Bisset (Intern, Post Status)The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧