From Audiences to Communities: Kirk McDonald on the Future of Media
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
As CEO of Sundial Media and Technology Group, home to Essence, Refinery 29, Afro-Punk, and Beautycon, Kirk McDonald has spent 30 years at the intersection of publishing, ad tech, and agency leadership, and his thesis is simple: the industry optimized for clicks and reach when it should have been building for cultural relevance and community. Kirk unpacks the difference between influencers and creators, calls out AI as a proxy for "artificial intimacy," and argues the DEI backlash is a business mistake dressed up as a culture war.
See omnystudio.com/listener for privacy information.