Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
Positioning with April Dunford · April Dunford
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Show Notes
Today’s episode is absolutely loaded with information. I cover the challenge of positioning for a single-product company compared to a multi-product company and share two specific examples on the topic. I also discuss how to handle positioning for segments, what happens when you have multiple segments to target, and the importance of your positioning resonating with your target champion.
— In This Episode, I Cover:
(00:00) Positioning a single-product company vs a multi-product company
(02:37) An example from IBM’s positioning
(08:00) An example of Salesforce’s positioning
(11:22) How to handle positioning for segments
(15:59) What happens when you have multiple segments?
(19:02) How to position for various personas
(24:34) The most important thing to do when doing persona positioning
(26:18) Thanks for listening
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Where To Find Me:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
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