Future Proof Your Marketing Career with Wes Kao
For the last almost 3 years, Wes Kao has run her own marketing and strategy firm. She is an end-to-end marketer helping B2C brands launch new products and create new categories working with clients like Scott Galloway, Morning Brew, and Poo~Purri to name a few. Before that, she was co-creator and Executive Director at Seth Godin's altMBA. In the past fifteen years, she has launched 150+ products, features, and campaigns at Flite, BareMinerals, L’Oreal, and Gap. You will learn how to rigorously determine a plan to market products and also yourself, if you are unclear about your path.
Portfolio Career Podcast · David Nebinski, Wes Kao
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
For the last almost 3 years, Wes Kao has run her own marketing and strategy firm. She is an end-to-end marketer helping B2C brands launch new products and create new categories. Before that, she was co-creator and Executive Director at Seth Godin's altMBA. In the past fifteen years, she has launched 150+ products, features, and campaigns at Flite, BareMinerals, L’Oreal, and Gap. You will learn how to rigorously determine a plan to market products and also yourself, if you are unclear about your path.
You will learn:
- The Importance of Increasing Your Box and Opportunity Set
- Why End-To-Marketing Is An Important Skill Set
- How To Reframe an Outcome
- The Importance of Understanding Incentives When Engaging With People
As always, this episode with time-stamp notes is available on my website