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Does Negative Campaigning Work?

Does Negative Campaigning Work?

Politics Unpacked · Anna Covell

April 11, 202349m 50s

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Show Notes

Patrick Maguire discusses political advertising - does going negative deliver, or do we all suffer when the parties get down in the gutter? He speaks to Steve Parker, former Head of Strategy at M&C Saatchi, author Ali Goldsworthy and campaigner Peter Tatchell.


Plus columnists Henry Zeffman and Oliver Kamm discuss Keir Starmer's aggressive new approach, whether the Conservatives can win on the economy, and Joe Biden's visit to Belfast.


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