Why and how CMS is 'reining in' Medicare Advantage ads
For the first time, CMS is screening Medicare Advantage plan TV ads before they air, blocking hundreds of them over what the agency calls misleading information and unsubstantiated claims. Host Alice Miranda Ollstein talks with POLITICO health care reporter Robert King about the impact of CMS policing ads during Medicare’s annual open enrollment period.
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Show Notes
For the first time, CMS is screening Medicare Advantage plan TV ads before they air, blocking hundreds of them over what the agency calls misleading information and unsubstantiated claims. Host Alice Miranda Ollstein talks with POLITICO health care reporter Robert King about the impact of CMS policing ads during Medicare’s annual open enrollment period.
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