Regulating drug marketing on social media: Can it be done?
The FDA is working to update standards for prescription drug marketing on radio and TV. But some consumer advocates are calling for updated regulations when it comes to drugs promoted by influencers on social media, where the line between personal endorsement and sponsored content can be blurred. Host Chelsea Cirruzzo talks with POLITICO’s FDA reporter Lauren Gardner about social media’s changing nature and whether the agency can adequately monitor drug-marketing content on online platforms.
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Show Notes
The FDA is working to update standards for prescription drug marketing on radio and TV. But some consumer advocates are calling for updated regulations when it comes to drugs promoted by influencers on social media, where the line between personal endorsement and sponsored content can be blurred. Host Chelsea Cirruzzo talks with POLITICO’s FDA reporter Lauren Gardner about social media’s changing nature and whether the agency can adequately monitor drug-marketing content on online platforms.
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