Got clicks? Why social media is at the center of a food industry fight
For decades, U.S. agriculture industries have advertised products through quasi-government programs. (Think “Got Milk?” and “Beef. It’s What’s for Dinner.”) Now, those marketing campaigns are getting a revamp for the social media era -- and that’s causing tension among American farmers and advocates. On POLITICO Tech, reporter Marcia Brown breaks down an atypical tech story about the controversial rise of the new food influencer.
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Show Notes
For decades, U.S. agriculture industries have advertised products through quasi-government programs. (Think “Got Milk?” and “Beef. It’s What’s for Dinner.”) Now, those marketing campaigns are getting a revamp for the social media era -- and that’s causing tension among American farmers and advocates. On POLITICO Tech, reporter Marcia Brown breaks down an atypical tech story about the controversial rise of the new food influencer.
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