Luxury Goods: What consumers want
Podzept - Deutsche Bank Research · Deutsche Bank Research Institute
March 2, 2020
Audio is streamed directly from the publisher (dbresearch.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Growth in luxury has been primarily driven by brand heat and newness, however millennials and Gen Z are increasingly demanding more quality and sustainability. No brand has yet achieved real sustainability. Those brands that will be able to incorporate newness with sustainability are the likely winners.